Evolution of the Music Video


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Evolution of the Music Video

  1. 1. Evolution of the Music Video
  2. 2. What is a music video? <ul><li>A music video is a short film accompanied by a song to promote a single/artist </li></ul><ul><li>They integrate both the song and images together </li></ul><ul><li>There are 3 main forms, narrative, performance and concept </li></ul>
  3. 3. Musicals <ul><li>This was a new film genre which came out in the very early 1930’s </li></ul><ul><li>It is where several songs are interwoven into the plotline of the story and are performed in line with the narrative </li></ul><ul><li>Some of the first ever musicals are ‘The Vagabond King’ and ‘Golden Dawn’ </li></ul>
  4. 4. Soundies <ul><li>These were an early version of the </li></ul><ul><li>music video </li></ul><ul><li>They were 3 minute musical produced in New York, Chicago and Hollywood in the 1940’s </li></ul><ul><li>Soundies were displayed on the Panoram – a coin operated film jukebox in nightclubs, bars, amusement centers etc </li></ul><ul><li>Nat King Cole and Loius Armstrong both made Soundies </li></ul>
  5. 5. The Beatles <ul><li>In 1964, feature film ‘A Hard Days Night’ featured footage of the Beatles playing the music </li></ul><ul><li>The film is essentially a series of Beatles songs interspersed with a vague storyline </li></ul><ul><li>This led some to claim that this was the beginning of music videos as we know them today </li></ul><ul><li>The following year they made numerous short clips of them playing their songs in an attempt to promote their music </li></ul>
  6. 6. Bohemian Rhapsody <ul><li>The music video evolved again helping promote songs like Bohemian Rhapsody </li></ul><ul><li>This song was almost impossible to perform live because of the big orchestral piece in the song </li></ul><ul><li>To accommodate for this, Queen made a short film playing the whole song so that it could be distributed overseas in its full form </li></ul>
  7. 7. Music Television (MTV) <ul><li>MTV launched in August 1981 </li></ul><ul><li>It began as a channel dedicated to playing music videos 24 hours a day </li></ul><ul><li>It’s first video played was ‘Video Killed The Radio Star’ – the Buggles </li></ul><ul><li>MTV earned £7 million in advertising revenue in its first 18 months </li></ul><ul><li>MTV has revolutionized music culture creating stars like Duran Duran and Madonna </li></ul>
  8. 8. Michael Jackson - Thriller <ul><li>This was the most successful and influential music video of its time </li></ul><ul><li>It came out December 2nd 1983 and directed by John Landis </li></ul><ul><li>It was named “a watershed moment for the music industry” as it used filmaking qualities and music as a combination to create something interesting for its audiences </li></ul>
  9. 9. Modern Music Videos <ul><li>Modern music videos are now a tool to generate controversy and interest in an artist as creativity is endless for a music video </li></ul><ul><li>Nowadays, music videos can cost anywhere between ten thousand pounds and millions </li></ul><ul><li>With better effects and editing tools music videos now have an almost film like quality </li></ul>
  10. 10. Lady Gaga – Marry The Night <ul><li>Lady Gaga is one artist that has created controversy with her music videos </li></ul><ul><li>Her new video ‘Marry The Night’ is like a mini film clip lasting 13:51 minutes long </li></ul><ul><li>It has a cinematic quality in the way that it is filmed and edited making music videos a high standard tool to promote artists </li></ul>