Evolution of the Music Video

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  • 1. Evolution of the Music Video
  • 2. What is a music video?
    • A music video is a short film accompanied by a song to promote a single/artist
    • They integrate both the song and images together
    • There are 3 main forms, narrative, performance and concept
  • 3. Musicals
    • This was a new film genre which came out in the very early 1930’s
    • It is where several songs are interwoven into the plotline of the story and are performed in line with the narrative
    • Some of the first ever musicals are ‘The Vagabond King’ and ‘Golden Dawn’
  • 4. Soundies
    • These were an early version of the
    • music video
    • They were 3 minute musical produced in New York, Chicago and Hollywood in the 1940’s
    • Soundies were displayed on the Panoram – a coin operated film jukebox in nightclubs, bars, amusement centers etc
    • Nat King Cole and Loius Armstrong both made Soundies
  • 5. The Beatles
    • In 1964, feature film ‘A Hard Days Night’ featured footage of the Beatles playing the music
    • The film is essentially a series of Beatles songs interspersed with a vague storyline
    • This led some to claim that this was the beginning of music videos as we know them today
    • The following year they made numerous short clips of them playing their songs in an attempt to promote their music
  • 6. Bohemian Rhapsody
    • The music video evolved again helping promote songs like Bohemian Rhapsody
    • This song was almost impossible to perform live because of the big orchestral piece in the song
    • To accommodate for this, Queen made a short film playing the whole song so that it could be distributed overseas in its full form
  • 7. Music Television (MTV)
    • MTV launched in August 1981
    • It began as a channel dedicated to playing music videos 24 hours a day
    • It’s first video played was ‘Video Killed The Radio Star’ – the Buggles
    • MTV earned £7 million in advertising revenue in its first 18 months
    • MTV has revolutionized music culture creating stars like Duran Duran and Madonna
  • 8. Michael Jackson - Thriller
    • This was the most successful and influential music video of its time
    • It came out December 2nd 1983 and directed by John Landis
    • It was named “a watershed moment for the music industry” as it used filmaking qualities and music as a combination to create something interesting for its audiences
  • 9. Modern Music Videos
    • Modern music videos are now a tool to generate controversy and interest in an artist as creativity is endless for a music video
    • Nowadays, music videos can cost anywhere between ten thousand pounds and millions
    • With better effects and editing tools music videos now have an almost film like quality
  • 10. Lady Gaga – Marry The Night
    • Lady Gaga is one artist that has created controversy with her music videos
    • Her new video ‘Marry The Night’ is like a mini film clip lasting 13:51 minutes long
    • It has a cinematic quality in the way that it is filmed and edited making music videos a high standard tool to promote artists