2. An Introduction What is a music video? “A filmed or videotaped rendition of a recorded song, often A filmed or videotaped rendition of a recorded song, often portraying musicians performing the song or including visual images interpreting the lyrics. “ – (Yourfreedictionary.com) Music videos in the present day are crucial in the music industry, they are used now to shape and define an artists image as well as to promote their music. Music videos today are very different to 30 or so years ago. The history of modern music video began in the 1960’s, with the Beatles first motion picture “A Hard Days Night” which included musical segments that resemble today’s music videos. In the same year that the film was produced, the band begin making short ‘promotional films’ for their songs which were then aired on television. Soon other bands jumped on the bandwagon and it became usual to do so.
3. The Birth Of MTV “MTV is responsible for a complete revolution in the music business.” MTVwas first aired in 1981, the first video ever played on it was, ironically, The Buggles’ “Video Killed the Radio Star.” The programme brought importance and public attention to music videos. After the huge success of the videos, MTV rapidly expanded, giving the videos 24 hour broadcasting. Producers realised the marketing potential of them and their artists developed identities through the medium, particularly Madonna.
4. Making History Making History 1983 produced arguably the most influential music video in history. Michael Jackson’s “Thriller”, (which Jackson wrote & co-produced) lasted 14 minutes long and became one of the most successful videos ever.
5. Music Video Today MTV went on to increase the circulation and promotion of music videos through their influencing the creation of similar channels. Now, music videos have become somewhat of an art form. They are not only utilised for the artists promotion, but also a way to show the artistic skill of the directors, many of whom have become auteurs with distinctive styles.
