Are there things you always wanted to ask journalists about, in regards to promoting your game, but never had the opportunity to do so? What they need, hate and what their expectations are? Then this presentation is for you!
8. WHAT IS PR ?
1.What my friends think I do?
2.What my parents think I do?
3.What I think I do?
4.What community thinks I do?
9.
10. WHAT IS PR ?
1.What my friends think I do?
2.What my parents think I do?
3.What I think I do?
4.What community thinks I do?
5.What journalists think I do?
11.
12. WHAT IS PR ?
1.What my friends think I do?
2.What my parents think I do?
3.What I think I do?
4.What community thinks I do?
5.What journalists think I do?
6.What I really do?
13.
14. PICKING UP A BIG PR AGENCY
• A big media outrich
• Excellent reporting data
• A dedicated person to
lead your campaign
PROS CONS
• Costs
• The lack of personal
approach to the project
• Assigning interns to lead
less profitable projects
16. Q: What would you consider the most
annoying thing when getting in touch with
PRs representing company?
17. • NOT ANSWERING OR A REPLY LAG – 64%
• A ‘NO COMMENTS!’ REPLY – 15%
• NOT ENOUGH (P)REVIEW COPIES – 13%
• FOLLOWING UP TOO FREQUENTLY – 4%
18. PICKING UP A SMALL PR AGENCY
• Costs
• Personal approach to
each project
• Big flexibility
PROS CONS
• One person responsible
for lots of projects
• Very little reporting data
• Limited possibilities of
negotiating rates and
placement
21. Q: When doing an interview, visitting company
booth at trade shows or looking for support
when you are doing your story, do you prefer
to talk to devs, management or PR/Marketing
reps?
22. • DEVS – 48%
• MANAGEMENT – 1%
• PR/MARKETING REPS – 6%
• DEPENDS ON A STORY – 45%
23. REPRESENTING YOURSELF
• No additional cost
• Full dedication to the
project
• Full control
PROS CONS
• Lack of time
• Lack of media contacts
• Lack of PR knowledge