Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
Social media tips that will rock your social! Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Google+. #SMSecrets
How to add multiple photos and tag people in photos on Twitter:https://blog.twitter.com/2014/photos-just-got-more-social
Facebook dark posts:
https://www.facebook.com/video/video.php?v=10151107995291687
How to add video natively on Facebook:
https://www.facebook.com/help/154271141375595/
How to add media to your Linked In profile:
https://help.linkedin.com/app/answers/detail/a_id/34325/~/adding,-editing,-moving,-or-removing-work-samples-on-your-profile
How to send an InMail on Linked In:
https://help.linkedin.com/app/answers/detail/a_id/1584/kw/send+an+inmail
How to use Google+ ripples:
http://www.buzzstream.com/blog/using-google-plus-ripples-to-find-influencers.html
How to use Google+ Hangouts on Air (HOA)
http://www.google.com/+/learnmore/hangouts/onair.html
How to use Pinterest's promoted pins:
https://business.pinterest.com/en/promoted-pins
How to use Pinterest's secret boards:
https://help.pinterest.com/en/articles/secret-boards#Web
http://sproutsocial.com/insights/can-create-use-unlimited-secret-boards-pinterest/
How to create and edit annotations on YouTube:
https://support.google.com/youtube/answer/92710?hl=en
How to add custom thumbnails on YouTube:
https://support.google.com/youtube/answer/72431?hl=en
How to reorganize Instagram filters:
http://www.imore.com/how-hide-and-rearrange-instagram-filters
How to search for hashtags on Instagram:
https://help.instagram.com/351460621611097
Tagboard is a great site for hashtags across platforms
https://tagboard.com/artofsocial/search
For more social media power tips, please read The Art of Social Media.
http://artof.social/
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite
Quelles seront les tendances majeures qui marqueront l’année 2018 ? Qu’est-ce que ça implique concrètement pour votre business ? Comment vous y préparer et investir votre temps et votre argent pour en tirer le meilleur parti ?
Redécouvrez l'intégralité de notre webinaire pour vous tenir prêts pour 2018 !
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
If you’d like to join or learn more about the Hootsuite Ambassador
Program, visit: https://hootsuite.com/community/ambassador-program
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Pen...Hootsuite
Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf.
http://hootsuite.com | http://tractionconf.io
[Infographic] How social media can help you build #BrandLoveHootsuite
Creating and nurturing #BrandLove on social media can turn happy customers into powerful advocates. So how can your business make that #BrandLove happen?
Hootsuite partnered with Survey Monkey to ask users in Asia Pacific how brands can win their love on social media. This is what they told us.
Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 Hootsuite
Voici les slides du webinaire “Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 animé par Yann Dirheimer, Marketing Manager Europe du Sud chez Hootsuite, et Isabelle Mathieu, consultante, formatrice, experte en stratégie digitale et fondatrice du blog emarketinglicious.fr
Vous y découvrirez:
- Quel est le type de contenu que les internautes attendent vraiment en 2016 et en quoi les professionnels du Marketing devraient changer leur approche pour le leur apporter
- Les évolutions du Marketing Influenceurs et comment il va impacter votre activité digitale cette année
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks.
This is our version, The Troll Who Stole Christmas.
We want you to share your best Seuss-inspired social media rhyme. Share your rhymes on social networks using #HootSeuss. Bonus points if you can make it Grinch-inspired.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
Social media tips that will rock your social! Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Google+. #SMSecrets
How to add multiple photos and tag people in photos on Twitter:https://blog.twitter.com/2014/photos-just-got-more-social
Facebook dark posts:
https://www.facebook.com/video/video.php?v=10151107995291687
How to add video natively on Facebook:
https://www.facebook.com/help/154271141375595/
How to add media to your Linked In profile:
https://help.linkedin.com/app/answers/detail/a_id/34325/~/adding,-editing,-moving,-or-removing-work-samples-on-your-profile
How to send an InMail on Linked In:
https://help.linkedin.com/app/answers/detail/a_id/1584/kw/send+an+inmail
How to use Google+ ripples:
http://www.buzzstream.com/blog/using-google-plus-ripples-to-find-influencers.html
How to use Google+ Hangouts on Air (HOA)
http://www.google.com/+/learnmore/hangouts/onair.html
How to use Pinterest's promoted pins:
https://business.pinterest.com/en/promoted-pins
How to use Pinterest's secret boards:
https://help.pinterest.com/en/articles/secret-boards#Web
http://sproutsocial.com/insights/can-create-use-unlimited-secret-boards-pinterest/
How to create and edit annotations on YouTube:
https://support.google.com/youtube/answer/92710?hl=en
How to add custom thumbnails on YouTube:
https://support.google.com/youtube/answer/72431?hl=en
How to reorganize Instagram filters:
http://www.imore.com/how-hide-and-rearrange-instagram-filters
How to search for hashtags on Instagram:
https://help.instagram.com/351460621611097
Tagboard is a great site for hashtags across platforms
https://tagboard.com/artofsocial/search
For more social media power tips, please read The Art of Social Media.
http://artof.social/
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
Digital et Social Media - Quelles tendances & enjeux pour 2018Hootsuite
Quelles seront les tendances majeures qui marqueront l’année 2018 ? Qu’est-ce que ça implique concrètement pour votre business ? Comment vous y préparer et investir votre temps et votre argent pour en tirer le meilleur parti ?
Redécouvrez l'intégralité de notre webinaire pour vous tenir prêts pour 2018 !
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
If you’d like to join or learn more about the Hootsuite Ambassador
Program, visit: https://hootsuite.com/community/ambassador-program
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Harnessing Digital Transformation to Create Business Growth—Hootsuite CMO Pen...Hootsuite
Penny Wilson, Hootsuite's CMO, talks digital transformation for growth at #TractionConf—the alignment of business to customers at every touchpoint in their digital journey. Connect with @hootpenny on Twitter, and follow along with hashtag #TractionConf.
http://hootsuite.com | http://tractionconf.io
[Infographic] How social media can help you build #BrandLoveHootsuite
Creating and nurturing #BrandLove on social media can turn happy customers into powerful advocates. So how can your business make that #BrandLove happen?
Hootsuite partnered with Survey Monkey to ask users in Asia Pacific how brands can win their love on social media. This is what they told us.
Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 Hootsuite
Voici les slides du webinaire “Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 animé par Yann Dirheimer, Marketing Manager Europe du Sud chez Hootsuite, et Isabelle Mathieu, consultante, formatrice, experte en stratégie digitale et fondatrice du blog emarketinglicious.fr
Vous y découvrirez:
- Quel est le type de contenu que les internautes attendent vraiment en 2016 et en quoi les professionnels du Marketing devraient changer leur approche pour le leur apporter
- Les évolutions du Marketing Influenceurs et comment il va impacter votre activité digitale cette année
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks.
This is our version, The Troll Who Stole Christmas.
We want you to share your best Seuss-inspired social media rhyme. Share your rhymes on social networks using #HootSeuss. Bonus points if you can make it Grinch-inspired.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
When the next 3 billion join social mediaHootsuite
Thanks to the proliferation of mobile devices and projects like Facebook’s Internet.org, access to the social web is expanding rapidly. Another 3 billion people will be able to get online by the end of 2018. This SXSW 2016 panel is all about how they’ll change social media—and be changed by it.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
1. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Social Media for Entrepreneurship
Social media has quickly become one of the most popular ways to communicate between individuals. However, it
has also become an important tool for businesses to utilize in order to engage with customers, market their brand,
and sell their products.
This sample curriculum developed by Hootsuite suggests lessons for educators to teach budding entrepreneurs
on the importance of using social media for various aspects of business, including community building, digital
marketing, and social selling. Managing a professional setup of today’s top social networks and tips on creating a
personal brand are also covered in this suggested course outline.
How to use this resource
This curriculum suggests ways to utilize Hootsuite Pro and Hootsuite University’s courseware to educate students
in use of social media for entrepreneurship. Educators are free to use any or all aspects of the lessons contained in
this curriculum and apply it to their classroom.
Course Objectives
By the completion of this course curriculum, students will be able to:
✔✔ Understand the need for entrepreneurs to utilize social media
✔✔ Create a social media strategy for their business
✔✔ Create a content marketing strategy for their business
✔✔ Create a strong, professional online presence
✔✔ Understand the top social networks that can be utilized for a business
✔✔ Be more informed of the online entrepreneurship/startup community presence
✔✔ Understand the need for social analytics and how they can help a business
✔✔ Engage and grow an online community
✔✔ Measure ROI for evaluation of a business’ social media efforts
Do you teach at an accredited university or college? You may qualify for Hootsuite’s Higher Education
Program, which provides free access to Hootsuite Pro and Hootsuite University for educators and their
classrooms.
Visit www.hootsuite.com/higher-education to learn more and apply.
2. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Table of Contents
Why Social Media for Entrepreneurs? ���������������������� 3
Social Networks, Part 1 ���������������������������������������������� 4
Social Networks, Part 2 ���������������������������������������������� 6
Startups and Social Media ����������������������������������������� 7
Personal Branding Social Media Etiquette ������������ 8
Competitor Analysis and Monitoring your
Environment ��������������������������������������������������������������� 9
Strategizing your Startup’s Social Media Efforts ��� 10
Engaging on Social Media ����������������������������������������� 11
Creating a Content Marketing Strategy ����������������� 12
Selling Through Social ��������������������������������������������� 13
Social Media Analytics Proving ROI ��������������������� 14
3. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Why Social Media for Entrepreneurs?
Social media has become an extremely important tool for entrepreneurs starting their new businesses. It has
become a way for businesses to engage with customers, generate leads, sell their products and leverage their
brand. In this lesson, students will explore the need for today’s entrepreneurs to embrace social media, as well as a
high-level overview of today’s top social networks.
Lesson Objectives:
✔✔ Understand the need for social media as an entrepreneur
✔✔ Understand high level applications of the top social networks: Facebook, Twitter, LinkedIn, Google+, YouTube,
Foursquare, Tumblr, Instagram, and Pinterest
Watch:
‹‹ SCMD 121: Introduction to Social Networks
Read:
‹‹ Is Social Media Necessary for Entrepreneurs?
‹‹ 10 Benefits of Social Media for Business Every Skeptic Should Know
‹‹ How to Connect With Your Customers Via Social Media
‹‹ Every Entrepreneur Must Embrace Social Media
Do:
‹‹ Activate your Hootsuite account and create your Hootsuite University profile
‹‹ Complete your SCMD 121 workbook
‹‹ Complete your SCMD 121 exam
Assignment Suggestion:
Visit www.kickstarter.com and select a project seeking funding. What social media activities is the selected project
currently undertaking? Provide (1) an overview of their social media activities including identification of channels
(E.g., Twitter) and channel purpose (E.g., customer service), (2) your assessment of their use of social media, and (3)
how social media is contributing towards their overall funding goal.
4. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Social Networks, Part 1
Students will learn the fundamentals of creating and managing social presences on Facebook and Twitter,
and how these networks are being used. The material provided in this lesson is intended to give students the
tactical knowledge of how to use these social networks, and how they can use them towards their business. It is
recommended that class time be used to cover the ideas, theory, or application of these networks.
For this lesson, instructors may want students to propose an idea for a new startup. Using their business idea, they
can set up various social accounts to put their social media learnings into practice.
Lesson Objectives:
✔✔ Create and maintain a business presence on Facebook and Twitter
✔✔ Engage with other customer’s social media
✔✔ Use social media to follow the industry and community
Facebook
Learning Objectives:
✔✔ Understand the purpose and target audience for your startup’s Facebook Page
✔✔ Optimize your startup’s Facebook Page
✔✔ Understand how Facebook can help leverage your startup
Watch:
‹‹ SMCD 125: Setting Social Media Profiles Up for Business Success (Optimizing Your Facebook Pages Profile)
‹‹ Lecture Series: 5 Best Practices for New Facebook Pages with Hootsuite University
Read:
‹‹ Facebook Presence Is an Important Clue to a Social Venture’s Future
Do:
‹‹ Create a Facebook business page (for your startup) and ensure the appropriate information, branding, and
contact details are published
‹‹ Briefly describe your Facebook page’s target audience. Determine what the primary purpose of your Facebook is
‹‹ Post content based on the best practices you’ve learned
‹‹ Complete the Facebook portion of your SCMD 125 workbook
Assignment Suggestion:
Create a basic content plan for the next two weeks. Given your overall objectives and audience, in one page,
develop your content goals over the next two weeks (e.g., to inform fans of a new product/startup), develop copy
(and if applicable, choose images), and describe when you will publish the content on your page. Briefly justify your
approach. Why did you choose to create the content you did?
5. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Twitter
Learning Objectives:
✔✔ What is Twitter?
✔✔ Set Up Your Twitter Account
✔✔ Utilize Applications via Twitter
✔✔ Understand How Twitter Can be Used by Entrepreneurs
Watch:
‹‹ SCMD 125: Setting Social Media Profiles Up for Business Success (Optimizing Your Twitter Business Profile)
Read:
‹‹ Review The Twitter Rules
‹‹ Mom, This is How Twitter Works
‹‹ 7 Things Savvy Entrepreneurs Do On Twitter
‹‹ 7 Ways to Set Your Twitter Feed on Fire
‹‹ 3 Things Entrepreneurs Need to Know About Mobile Video Streaming
Do:
‹‹ If you don’t have one already, create a Twitter account for either yourself or your startup. What are the pros and
cons of tweeting as an individual versus as a business?
‹‹ Find and follow 10 influential entrepreneurs related to your industry. Create a Twitter list
‹‹ Complete the Twitter portion of your SCMD 125 workbook
‹‹ Think about what you will primarily be using Twitter for (e.g., communication, monitoring, news, marketing)
Suggested Assignment:
Research Meerkat and Periscope. In 1-2 pages, (1) define the new technology, (2) comment on how you think this
technology has impacted “traditional” Twitter activity and behaviour, and (c) explain how you think entrepreneurs
can use the new mobile video streaming technology in their business actions.
6. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Social Networks, Part 2
Students will learn the fundamentals of creating and managing social presences on LinkedIn, Instagram, and
YouTube. The material provided in this lesson is intended to give students the tactical knowledge of how to use
these social networks, and how other businesses are using them. It is recommended that class time be used to
cover the ideas, theory, or application of these networks.
Lesson Objectives:
✔✔ Create and maintain a professional presence on LinkedIn
✔✔ Understand the many facets of LinkedIn and how it can be a valuable tool for your startup
✔✔ Understand how YouTube and Instagram can be used in marketing your startup’s brand
LinkedIn, Instagram, YouTube
Watch:
‹‹ SCMD 125: Setting Social Media Profiles Up for Business Success (‘Optimizing your LinkedIn Profile’
‘Optimizing Your LinkedIn Company Page’)
‹‹ Lecture Series: Building a Powerful Community on YouTube with Ryan Nugent from YouTube
Read:
‹‹ How to Use LinkedIn to Find Clients
‹‹ Best Practices for Your LinkedIn Company Page
‹‹ 10 LinkedIn Best Practices (for personal profiles)
‹‹ 27 LinkedIn Tips: LinkedIn Best Practices For Entrepreneurs
‹‹ 10 ways for businesses to get the most out of Instagram
‹‹ How to Use Instagram to Promote Your Products
‹‹ 9 Ways to Reach Customers on YouTube
Do:
‹‹ Complete your SCMD 125 workbook by filling out the LinkedIn section
‹‹ Take the SCMD 125 Exam
‹‹ Create an Instagram account and post your first Instagram. Make sure to use a relevant description and
classroom hashtag(s)
7. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Suggested Assignments:
‹‹ Find a company on LinkedIn and audit their LinkedIn Company Page. Prepare a short write-up on (1) how they
use LinkedIn, and (2) what best practices from the LinkedIn resource “Best Practices for Your LinkedIn Company
Page” they utilize. Can you suggest any improvements?
‹‹ Find a brand that you feel utilizes Instagram well. Create a 3-7 slide presentation on (1) how the brand uses
Instagram, (2) What they do effectively on Instagram, and (3) how they connect it to their business goals.
‹‹ Given the article “9 Ways to Reach Customers on YouTube”, what two ways would you recommend for your own
startup business and why?
Lesson: Startups Social Media
Using social for your new business can be daunting, especially when you’re unsure as to how to utilize it properly for
contributing to your business’ success. In this lesson, students will learn more about the role that social media can
play in the early stages of a business as well as how it has been used successfully by other startups.
Lesson Objectives:
✔✔ Recognize the power of social media through entrepreneurship
✔✔ See how entrepreneurs have successfully used social media through their businesses
✔✔ Become part of the communities available online supporting entrepreneurship
Watch:
‹‹ HOOT 100-140: Getting Started with Hootsuite
Read:
‹‹ Freshbooks Success Story
‹‹ How a mattress startup made $20 million in its first 10 months through word-of-mouth
‹‹ 3 Innovative Ways Startups Are Driving Results Over Social Media
Do:
‹‹ Follow @Entrepreneur, @YoungEnt, @EntCommunity, @Alltopstartups and @StartupGrind on Twitter
‹‹ Join the ‘On Startups - The Community For Entrepreneurs’ LinkedIn Group to discuss any startup-related topics
‹‹ Find other entrepreneurship communities in the social channels covered to date and join them.
8. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Personal Branding Social Media Etiquette
As an entrepreneur, creating a personal brand early on is an important aspect of connecting with potential
customers, and showing to the world who you are. This lesson will cover the importance of personal branding and
developing an identity early on, as well as the guidelines and best practices around social media etiquette and the
nuances of specific social networks to help communicate effectively online.
Lesson Objectives:
✔✔ Understand the Fundamental Dos Don’ts of Social Media
✔✔ Understand Why Social Media Etiquette is Important
✔✔ Understand Why a Strong Personal Brand is Important for an Entrepreneur
Watch:
‹‹ SCMD 115: The Dos Don’ts of Social Media Etiquette
‹‹ Lecture Series: Professional Branding and Networking on LinkedIn
Read:
‹‹ The 3 Ways Entrepreneurs Fail at Personal Branding
‹‹ When Building an Online Brand, Start With The Foundation
‹‹ 4 Pillars of Successful Brand Building From Hootsuite CEO Ryan Holmes
‹‹ Building Your Brand on Twitter
Do:
‹‹ Complete your SCMD 115 worksheet pass the SCMD 115 exam
Suggested Project:
‹‹ Present a professional front and become more discoverable through LinkedIn by using the recommendations
and tips learned through this lesson’s Lecture Series video to either newly create, or revamp your current
LinkedIn profile.
‹‹ In point form, develop a personal social media policy. What are the guiding rules you can set for yourself that
outline what content and messages you can and cannot publish online?
9. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Competitor Analysis and Social Listening
Businesses will typically turn to social media to listen in on what others are saying about their brand. However, it’s
also important that businesses listen to more than just themselves. In this lesson, students will learn the importance
of social listening, and how listening to what your competitors and industry are talking about online can be useful in
making future strategic business decisions as an entrepreneur.
Lesson Objectives:
✔✔ Understand what social listening is and how it can be used to improve your business
✔✔ Use social listening to monitor competitors and gauge what is being said about your new business
✔✔ Learn best practices for dealing with your competition
Watch:
‹‹ HOOT 110: Introduction to Social Listening
‹‹ HOOT 210: Advanced Listening with Hootsuite Pro
‹‹ SCMD 150: Creating an Effective Social Media Strategy, Lesson 1
Read:
‹‹ Startups: Dealing With The Competition
‹‹ Analysing your competitors through social media monitoring
‹‹ 3 Ways to Use Social Media to ‘Listen’ to the Competition
‹‹ Get Competitive! How to Use Your Competitor’s Conversation Map to your Advantage
‹‹ Your Social Listening Checklist: What You Should Be Monitoring Besides Your Brand Name
Do:
‹‹ Set up your Hootsuite Dashboard to monitor the competitive environment for your new business. What streams
are important for you to have? What keywords will provide you competitive and market insight?
‹‹ Audit your competitor’s social media engagement. What do they do well, and what can they improve on? Are
there gaps that your new business can bridge and attract your competitor’s customers?
Suggested Project:
Choose a Fortune 500 company ((http://fortune.com/fortune500/)) and research one of their top competitors.
Using the Hootsuite dashboard and the above article, ‘Your Social Listening Checklist: What You Should Be
Monitoring Besides Your Brand Name’ as a guide, listen to what is being said online through each company, and
through their industry. In 1-2 pages, provide an evaluation of the competitor’s engagement online, and describe
what valuable information was gained through social listening.
10. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Strategizing your Startup’s Social Media Efforts
Social media can be a powerful tool for new businesses marketing their brand. It’s essential for businesses to first
develop a strategic plan for how they wish to incorporate social media into their business. In this lesson, students
will learn the many facets involved with building a concrete social media plan for their startup to succeed in the
digital sphere.
Lesson Objectives:
✔✔ Understand the importance of creating a social media strategy as a new business
✔✔ Understand the components involved in a social media strategy
✔✔ Measure and evaluate the effectiveness of a social media strategy
Watch:
‹‹ SCMD 150: Creating an Effective Social Media Strategy
Read:
‹‹ 7 Essential Social Media Tips for Startups
‹‹ A Social Media Strategy for Startups in 11 Steps
‹‹ What Not to Do: Common Social Media Strategy Mistakes
Do:
‹‹ Review the Social Media Strategy sample document
‹‹ Complete the SCMD 150 exam
Suggested Project:
Download the Social Media Strategy Template and use this as a guide to create a social media strategy for your
startup
11. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Engaging on Social Media
In today’s digital age, customers are engaging online with companies more than ever before. Maintaining a presence
on social media requires continuously engaging with your community and following in order to build strong
relationships and grow a community of followers online. This lesson will cover the whys and hows of how businesses
should best engage online.
Lesson Objectives:
✔✔ Understand why engaging with users on social media is important for a business
✔✔ Understand social influence, and what it means for businesses
✔✔ How to find and engage with influencers
✔✔ How to create and grow a thriving online community
Watch:
‹‹ Lecture Series: Relationships that Drive Results: 5 Key Steps to Engaging Followers on LinkedIn
‹‹ SCMD 162: Growing Your Online Community
‹‹ Lecture Series: How to Build an Engaged Community: A Case Study with Tom Kuhlmann from Articulate
Read:
‹‹ Meet the Aussie Online Fashion Entrepreneur with the Best Social Media Engagement in the Country
‹‹ How to Engage And Create A Lasting Relationship With Social Media Influencers
‹‹ Why Small Businesses Should Care About Their ‘Social Influence’
Do:
‹‹ Complete the SCMD 162 exam
‹‹ Visit Grade Your Social to evaluate your Twitter account’s social grade
Suggested Projects:
‹‹ Grade Your Social and evaluate your Twitter account’s social grade. Understand your strength and weaknesses,
and prepare a strategy on how improve your account’s social grade. Set objectives, determine the strategy, and
implement your recommendations. Assess how well (or not) you met your objectives.
‹‹ Find an example of an online community that you want your startup to aspire towards building. Prepare a 10
minute presentation to (1) introduce the community, (2) how you perceive the business/brand supporting and
engaging with the online community, (3) explain how the community is helping the business/brand achieve their
business objectives, and (4) best practices you could apply to your startup to build its community.
12. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Creating a Content Marketing Strategy
With every second that passes, thousands of pieces of content are being published on the web. How can your
startup use content as a marketing strategy? With so much content available online, how do you ensure that your
content stands out from the rest? In this lesson, students will learn how to most effectively share content with their
audience, what types of content to share, when to share it, and who to share it to.
Lesson Objectives:
✔✔ Understand the importance of creating a content strategy for a new business or startup
✔✔ How to best share content depending on the social network
✔✔ Create a Content Strategy
✔✔ Create a Content Calendar
Watch:
‹‹ SCMD 161: Generating and Sharing Content Effectively
‹‹ Lecture Series: Everything You Need to Know to Kickstart Your Content Marketing
Read:
‹‹ 5 Reasons Why A Social Media Content Calendar Is Important For Your Business
‹‹ Four Ways for Entrepreneurs to Improve Their Content Marketing
Do:
‹‹ Complete the SCMD 161 exam
‹‹ Find three examples on the Newscred Blog of best practices in content marketing that your own startup could
use
Suggested Project:
Given your startup or new business idea and the social channels you are proposing to be active on, create a content
marketing strategy and content calendar. Describe ways you could use content to drive behaviour (e.g., awareness,
purchase intent) to benefit your startup. Then, login to Hootsuite University and visit the SCMD 161 course page
to download the Content Marketing Strategy sample and Content Calendar template. Use these resources as
reference to create a content marketing strategy and calendar for your new business to drive the desired behaviour.
13. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Selling Through Social
A new approach to traditional selling, social selling incorporates social media into the sales process, and provides
the opportunity for businesses to nurture relationships with prospects more effectively and gain leads through
social listening and monitoring. This lesson will guide students through the social selling process and provide
more understanding into the important role social media plays in sales, which is often an important facet of new
businesses.
Lesson Objectives:
✔✔ Identify leads and secure sales through social media engagement
✔✔ Bridge the gap between traditional selling and social selling
✔✔ Understand the social selling process
Watch:
‹‹ SCMD 160: Introduction to Social Selling
Read:
‹‹ 7 Steps of the Sales Process (traditional sales process)
‹‹ How to Boost Your Sales Performance with Social Selling
‹‹ Why Storytelling is Important for Entrepreneurial Success
‹‹ 5 Ways to Increase Leads and Referrals Through Social Selling
Do:
‹‹ Complete the SCMD 160 exam
Suggested Assignment:
Prepare two sales strategies for your startup: one using only traditional selling tactics, and one that integrates social
selling and Hootsuite (see recommended articles above). What are the strengths and weaknesses for each strategy?
Which strategy would work best for you and your new business?
14. SOCIAL MEDIA FOR ENTREPRENEURSHIP
Lesson: Social Media Analytics Proving ROI
“Which tweet is getting the best engagement?” “How many people are viewing my Facebook posts?” “Is social media
really helping my business?” These questions can be answered through the use of social media analytics. Social
media analytics can provide a wealth of information regarding which social media efforts are working for your
business… and those that aren’t. This lesson provides an introduction to social media analytics, and how tracking
data can provide valuable insight into the impact social media can have for a new business.
Lesson Objectives:
✔✔ Understand basic and advanced analytics modules available
✔✔ Understand which analytics are useful to track for new businesses
✔✔ Create a social media analytics report using Hootsuite
✔✔ Measure social media ROI
Watch:
‹‹ HOOT 205-240: Advanced Tactics with Hootsuite Pro
Read:
‹‹ How to Measure Social Media ROI For Your Business
‹‹ Guide: Social Analytics and Hootsuite – Measure Your Social Media Success
‹‹ How to Measure Your Return on Your Social Media Investment
‹‹ A Startup’s Guide to Social Media ROI
‹‹ A 6-Step Guide To Tracking Social Media in Google Analytics
Do:
‹‹ Understand what social media measurements should be tracked for your startup. What insight will this provide?
‹‹ Review the modules available through Hootsuite Pro, and create a Custom Report that would generate insight
for your startup. Make sure to stay within your plan’s allotted 50 points (if available)
‹‹ Complete your coursebook pass the Hootsuite Certification exam
Suggested Assignment:
Imagine that in a year from now, you will be seeking funding from investors. To prove your business livelihood, you
will need to prepare a report about your social media ROI. Prepare a game plan to implement over the next year
that includes your targets, measurement strategies, tracking elements, and proposed Hootsuite Reports.
Do you teach at an accredited university or college? You may qualify for Hootsuite’s Higher Education
Program, which provides free access to Hootsuite Pro and Hootsuite University for educators and their
classrooms.
Visit www.hootsuite.com/higher-education to learn more and apply.