8. “NFO (News Feed Optimization) is the new SEO”
Justin Smith, Inside Facebook
Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com
Source: Compete.com
9. “NFO (News Feed Optimization) - convincing
Facebook to display the Feed items that your
application publishes in your users’ friends’
News Feeds.”
Justin Smith, Inside Facebook
10. Metrics for News Feeds
• Measure feed story prompts & publish dialogues
• Split-test feed story copy and imagery to maximize clicks
• Feed story impression metrics are not yet accessible
“ When someone publishes to Facebook, we see 20 clicks back
to JibJab.com!”
Gregg Spiridellis, JibJab
16. Measure visits from feed stories by variation & link
The longer your link, the more you are measuring...
http://sendables.jibjab.com/view/7Lq1hpkTT7xjtk5Z?
cmpid=jj_fb_self
http://bleacherreport.com/college-football?
utm_source=facebook.com&utm_medium=referral&utm_campai
gn=fbc_like&ref=nf
http://mysite.com/signup?
bc=1956&iid=1098963228&ti=1263020400&cid=292136&k=K5
1QSB&fref=clnk_try_now&ref=nf
http://apps.facebook.com/sororitylife?
action=getjob&track=R06JobFeedPop&_fb_fromhash=40031d7a
b3ec865d97272cdb8b439162
17. Measure and Improve Facebook Connect
• Facebook Connect Example User Flows - http://j.mp/fbcflows
• Resources - http://j.mp/fbcresources
• Measure Facebook Connect with KISSmetrics
• http://kissmetrics.com