The document discusses lessons learned from building products over 10 years. It advises founders to turn opinions into testable hypotheses, focus on solving customers' most painful problems better than others, and write code only after talking to customers to understand their needs. Founders should also establish an open culture of constant communication and information sharing, and find reward in helping their team reach their full potential. The types of founders are described as inventors who create new ideas, and followers who implement existing ones.

1. Product
Hiten Shah, KISSmetrics
Products Are Hard

2. DOING BUSINESS ON THE WEB FOR
10 YEARS
WITH PLENTY OF FAILURES ALONG THE WAY

3. x

4. Opinions
Turn your opinions into testable
hypotheses.
x

5. Pain
Figure out what is most painful for
your customers so you can create
painkillers not vitamins.
x

6. Code
Writing code is more expensive
than talking to customers.
x

7. Focus
Find the most important problems
your customers have and solve
them better than anyone else.
x

8. J

9. Culture
Founders lead by example.
J

10. Information
Communicate and share with your
team constantly.
J

11. Team
The most rewarding part of being
a founder is helping your team
reach their potential.
J

12. INVENTORS
FOLLOWERS
Types of Founders

13. Thank You!
Hiten Shah
hshah@kissmetrics.com
@hnshah