‘Where client’s needs are achieved digitally and created in a way that gets noticed’ Diana Abu-Zuaiter Stephanie Birch Lisa HammertonCara-Leigh Heasman Amy Lee Puss in Boots PR Campaign
Who is Puss in Boots?
Objectives• Create buzz and awareness• Get ‘bums on seats’• Drive sales• Increase traffic
Family ProfileDad: Steve (37)Mum: Laura (36)Son: Daniel (9)Daughter: Amy (6)
Student ProfileNick (20)
Blogger ProfileJohn (18)
Animation/Shrek fan profileSam (24)
Strategy Puss in Boots is Families “Good family entertainment”. Famous actors voice Students/ over in the movie Teenagers (Antonio Banderas & Zach Galifianakis) KEYMESSAGES Puss in Boots is a new film which Bloggers people are going Outstanding CGI (Computer to discuss (Hot Generated Topic) Animation Imagery) Fanatics/Shrek Fans and Special FX.
PARTNERSHIPS ONLINE MEDIASOCIAL MEDIA PROMOTIONS BLOGGERS
Digital TacticsBased on:• Videos• Imagery• Photography• Trailers• Spoilers• Etc.
Online and Social Media• Websites• Online Magazines• Forums• Blogs
• Organised photo albums• Strategically placed trailers• Date of release• Connect• Make friends• Update statuses• Comment• Like• Be everywhere
• Interact• Raise awareness• Gain followers• Follow• Be everywhere
Competitions/Promotions Target Competition Channel Prize Partners Audience Design Your Own Boots Facebook Children Clarks Boots Clarks Cutest Cat Flickr Families Games Console Paramount Draw the best Puss in Boots Facebook Children Tickets Cinemas 9 lives All Students 9 days to Mexico BA and Hilton HotelDress up as your favourite character Facebook Children 9 free cinema entries for any Cinemas movieDress up as your favourite character Facebook Students 9 free cinema entries for any Cinemas movie Puss in boots Adventure Youtube Animators Trip to Dreamworks Studios Dreamworks and BA What Character are you? Twitter All Tickets Cinemas
Let’s go VIRAL
Measurement and Evaluation• Facebook Statistics • Twitter Trends• Google Analytics • Media Coverage