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This campaign was created as my capstone project for my final public relations course (campaigns). The campaign looked to increase community participation in the spaying/neutering of community (stray) cats in the largest zip code in Gainesville, Fla.
My role in the project was working in a group of five through the ROPES model to create the campaign. I created the logo, overall layout/color scheme and made sure everything was consistent. Also, all team members were responsible for reading copy and making necessary edits.
-The team learned about the community's view on the organization. From there, we considered that research in creating the campaign. The organization wasn't very well known, so we made sure to explain the mission while educating the community on the importance of sterilizing cats.
-The group provided OC of Gainesville a communications campaign to implement.
-The organization had little influence in the community, making it more difficult to explain to the target public of zip code 32609.
-OC of Gainesville did not have a website during the planning of the campaign, making it hard to explain the goals and find any primary and secondary research.