The document discusses how Barack Obama was able to raise $741 million in campaign funds over 22 months by leveraging social media and networking to organize supporters and spread his message. It argues that social media alone is not enough and that networks are the new form of power, as demonstrated by how Obama was able to use community organizing and networking to become President. It encourages businesses to follow Obama's playbook by using the internet and digital communications to connect with customers and employees in order to stay relevant in an era of disruption driven by digital natives.