The Business of Barack Brett Horvath January 15th, 2009

Brett Horvath

January 15th, 2009

$741,653,908 in 22 Months

$741,653,908

in

22 Months

Community Organizer

Community Organizer

Convergence of Movement Politics and Business Strategy

Convergence of Movement Politics and Business Strategy

Social Media is important, but too limited in scope.

Social Media is important, but too limited in scope.

Social Media is a part of Networked Communications

Social Media is a part of Networked Communications

Network as Noun

Network as Noun

Network

Network

Network is how Power is defined

Network is how Power is defined

Community Organizer + the Power of Network = President Obama

Community Organizer + the Power of Network = President Obama

Network is a Microscope for your Organization’s Soul.

Network is a Microscope for your Organization’s Soul.

Forcing attention and opinion through Advertising isn’t working anymore

Forcing attention and opinion through Advertising isn’t working anymore

1,000,000 people in 7 months to fight the most powerful lobby in the world: OIL

1,000,000 people in 7 months to fight the most powerful lobby in the world: OIL

How? The Internet

How? The Internet

Follow the Obama Playbook

Follow the Obama Playbook

Reached 1,000,000 with half the time and money as Obama

Reached 1,000,000 with half the time and money as Obama

All Businesses are Media Businesses

All Businesses are Media Businesses

Manage Information between employees and customers

Manage Information between employees and customers

Your Industry is Next.

Your Industry is Next.

Real Space Communities

Real Space Communities

Youth.

Youth.

Who’s the Digital Native in the room?

Who’s the Digital Native in the room?

You’re Screwed.

You’re Screwed.

Our World, Our Rules

Our World, Our Rules

Not Rebels without a Cause, Rebels with Power Tools

Not Rebels without a Cause, Rebels with Power Tools

Era of Disruption

Era of Disruption