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Business Of Barackppt

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One of three presentations at UW Insight: the digital President presented on the University of Washington campus 1/15/09

One of three presentations at UW Insight: the digital President presented on the University of Washington campus 1/15/09

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Transcript

  • 1. The Business of Barack
    • Brett Horvath
    • January 15th, 2009
  • 2.
    • $741,653,908
    • in
    • 22 Months
  • 3.
    • Community Organizer
  • 4.  
  • 5.
    • Convergence of Movement Politics and Business Strategy
  • 6.
    • Social Media is important, but too limited in scope.
  • 7.
    • Social Media is a part of Networked Communications
  • 8.
    • Network as Noun
  • 9.
    • Network
  • 10.
    • Network is how Power is defined
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.
    • Community Organizer + the Power of Network = President Obama
  • 16.
    • Network is a Microscope for your Organization’s Soul.
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.
    • Forcing attention and opinion through Advertising isn’t working anymore
  • 22.  
  • 23.
    • 1,000,000 people in 7 months to fight the most powerful lobby in the world: OIL
  • 24.
    • How? The Internet
  • 25.
    • Follow the Obama Playbook
  • 26.  
  • 27.  
  • 28.
    • Reached 1,000,000 with half the time and money as Obama
  • 29.  
  • 30.
    • All Businesses are Media Businesses
  • 31.
    • Manage Information between employees and customers
  • 32.
    • Your Industry is Next.
  • 33.
    • Real Space Communities
  • 34.
    • Youth.
  • 35.  
  • 36.
    • Who’s the Digital Native in the room?
  • 37.
    • You’re Screwed.
  • 38.
    • Our World, Our Rules
  • 39.
    • Not Rebels without a Cause, Rebels with Power Tools
  • 40.
    • Era of Disruption

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