(NIU) Social Media, Naked


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Uncovering social media. Understanding what social media is, what it consists of, and where it fits in to growing your overall branding and marketing strategy.

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(NIU) Social Media, Naked

  1. 1. Social Media, Naked<br />Michael A. Gaspar<br />Northern Illinois University<br />UBUS 310<br />April 13, 2011<br />Dr. Tim Aurand<br />
  2. 2. Definition: “Media”<br />1. The plural form of MEDIUM.<br />2. The main means of mass communication.<br />Oxford American Dictionary<br />
  3. 3. Definition: “Social”<br />1. Of or relating to society or its organization.<br />2. Zoology. (of mammals) living together in groups, typically in a hierarchal system with complex communication.<br />Oxford American Dictionary<br />
  4. 4. Definition: “Social” + “Media”<br />Medium through which a group or community communicates in order to establish their relationship to one another in a society <br />
  5. 5. In Human…<br />Place where we talk about stuff we like.<br />
  6. 6. In Marketer…<br />[Marketing] medium where businesses and consumers assemble to have a [monitored] conversation about how they can add value to each other. <br />
  7. 7. Debunking Modern Marketing Myths<br />4. Being present on social networks is enough<br />3. At the mercy of the masses, businesses have very little power in the business-consumer relationship<br />2. Return on Investment (ROI) is not quantifiable for social media and social marketing practices<br />1. Social Networks = Social media<br />
  8. 8. Social Media vs. Social Networks<br /><ul><li>Social Media ≠ Social Networks
  9. 9. Social Media is the stimulus used to engage your target in the social landscape
  10. 10. Social Networks are merely the medium on which you market and drive traffic to your (social) media</li></li></ul><li>Twitter<br /><ul><li>twitter is a microblog social network that allows users to share thoughts, links, resources, and create relationships in 140 characters
  11. 11. Roughly 30 million
  12. 12. Implications for both B2C and B2B</li></li></ul><li>
  13. 13. Facebook<br /><ul><li>facebook is the veteran social network, incorporating applications, fan pages, and profiles to stay in touch with community
  14. 14. Roughly 500 million active users, business to social
  15. 15. Implications for both B2C and B2B</li></li></ul><li>
  16. 16. Foursquare<br /><ul><li> Foursquare is a geolocation-based social network that uses your mobile device’s GPS to allow you to check-in to various points of interest, share them with your network, and leave suggestions and reviews about businesses in the area
  17. 17. One check-in per second, business to social
  18. 18. Mostly B2C; B2B</li></li></ul><li>
  19. 19. LinkedIn<br /><ul><li> LinkedIn is a professional networking community that allows you to connect with and sustain contacts that help drive new business
  20. 20. Roughly 80 million users
  21. 21. Mostly B2B</li></li></ul><li>You Tube<br /><ul><li> Video sharing community ranging from professionals to private users
  22. 22. 2 billion + views per day
  23. 23. B2C; some B2B implications</li></li></ul><li>Where Does Social Media Fit Into A Brand Strategy? <br />
  24. 24. Brand Strategy & Media Marketing Model<br />Copyright © 2011 michaelgaspar.com<br />
  25. 25. Social Media Is A Brand’s Wingman<br />
  26. 26. Wheat Thins<br />Use of: Guerrilla Marketing, Video Marketing, and Social Media strategies<br />
  27. 27. Domino’s: Tate’s Boxed Chicken <br />Use of: Print media, Traditional media, Video Marketing, and Social Media<br /> #dpzchicken on Twitter<br />
  28. 28.
  29. 29. So, What is the Value of Having a Brand & Social Marketing Strategy?<br />
  30. 30. YouTube Link: http://www.youtube.com/watch?v=X6_OJ1iDcrI<br />
  31. 31. Takeaways<br />1. The meaning and use of social media today<br />2. Social [Media] Marketing = Social Media + Social Networks<br />3. Social media is just one of many forms of media that businesses can use in an engaging brand strategy<br />4. The big picture involving social media’s role in building brands and growing business<br />
  32. 32. Feedback<br />Twitter: @MichaelGaspar<br />Web: michaelgaspar.com<br />