Some have likened libraries as museums for information handling in the industrial age. If only they knew what you were really up to, right? If technology is shaping learning and literacy, then the evolution of social media, video games, and an app-for-everything is a sure sign libraries better get on board the information freight train, onsite and online. Re-thinking the way we partner and deliver library programs is the first step. This presentation highlights the strong correlation between library services in the web world and the real world, and how ‘merging’ them onsite and ‘mirroring’ them online can stimulate new networks and new audiences for libraries.