hello,HOW IS IT?

1. •PRESENTED BY: HARSH DESAI
•CLASS: FYBBA

2. CASE STUDY
OF
BAN
ON MAGGI

3. INDEX
 HISTORY OF MAGGI
 ABOUT NESTLE.
 MAGGI IN INDIAN MARKET.
 MAGGI. AN ATRACTIVE FOOD.
 VARIOUS TAG LINES (PUNCHLINES) OF MAGGI.
 FACT FILE OF MAGGI CONTROVERSY.
 DATA STUDY FOR FUTURE.
 RIGHT NOW!!!

4. HISTORY OF
Establishment of company-1875
protein-rich meal to the market - 1886.
In 1947,Magii merged into the Nestle.
Nestle unleashed Maggi in India in 1983.

5. SOMETHING ABOUT
 Establishment of company-1866
 Nestle markets its products in 130
countries across the world.
 Nestle sells over a billon product
everyday.

6. 
Maggi was launched in India at the time
when instant noodle was not that well
known a category.
When nestle India launched Maggi in
country, it used the tagline, ‘fast to cook
and good to eat’.
MAGGI IN INDIAN MARKET

7. 
In India the word “Maggi” means noodles.
Nestle India ltd. offered a variety of culinary products
such as
 instant noodles
 soups,
 sauces
 ketchups
 cooking aids, etc.
MAGGI IN INDIAN MARKET

8. MAGGI. AN ATTARACTIVE FOOD
 Maggi is the most attractive, tastiest and
cheapest food in the Indian market.
 In the past 33 years Maggi has entered all
most every Indians body.
Without age limitation all were addicted to
its flavor.

9. oTaste bhi … health bhi…
oMummy bhuk lagi hai… bas 2 minute…
oIn last 20 years we have just asked “2
minutes” of your time…
o2 minute mein khushiya..

10. FACT FILE
OF
BAN ON MAGGI

11. On June 5, the FSSAI ordered Nestle India to
withdraw all Maggi instant noodles from the
market.
noodle Maggi contains high amount of
monosodium glutamate (MSG) and lead.
Maggi ban started from the Barabanki, Uttar
Pradesh.

12.  After detection of harmful chemicals, the batch
was transferred to the Kolkata to confirm the
percentage of lead and MSG.
 Lead found in Maggi- 17.2 ppi(Proton pump
inhibitors).
 Permissible limit range of Lead - 0.01-2.50 ppi.

14. Health hazards due to MSG:
• Severe headache
• Flushing
• Sweating
• Facial tightness
• Allergic response
• Chest pains
• Shortness of
breath
• Muscle weakness
and numbness,
• Heart
palpitations
Tingling or
burning in the
mouth, around the
face and in the
limbs

16. DATA STUDY
ON
FUTURE
OF
MAGGI

17. To observe the consumer
behavior after the ban on Maggi
. And to know their reaction a
small survey was conducted to
see the brand value of Maggi in
terms of customer base.

18. Price
18%
Healthy
6%
Tasty
56%
Brand name
12%
Others
8%
IMP. FACTOR TO CHOOSE MAGGI

19. Yes
100%
No
0%
AWARENESS ABOUT BAN

20. 36%
64%
PERCEPTION ABOUT BAN
Yes
No

21. 12%
28%
60%
MOTIVATIONAL FACTOR
Less price
same taste as before
More healthy & nutritious

22. 36%
64%
SATISFACTION FROM OTHERS
Yes
No

23. RIGHT NOW
?