Target Audience Educated People Adults ages 35-54 Women Asian
KPIGenerating revenue SuccessfulExpanding exposure campaign Gravitating people
Big Ideas Create an international brand that establishes a healthier lifestyle for the consumers, while at the same time expanding exposure and generating revenue.
Tools & Tactics Social media Digital Marketing Internet marketing Mobile marketing
Social Media Twitter Facebook Pinterest Blog platform YouTube Updating Promoting information healthy recipes, Customer Promoting and cooking tip service tool events Educating content customers
Internet Marketing .• Google Generating website traffic to• Yahoo! share company information and product features• Bing
Mobile Marketing Offering discounts, brand• Mobile app information, dietary advice, and volunteer opportunities for the healthy life styles