For ADV 420 final presentation.

1. Digital Strategy for
Whole Foods
By Feiran Hao

2. Target Audience
Educated People
Adults ages 35-54
Women
Asian

3. KPI
Generating revenue
Successful
Expanding exposure campaign
Gravitating people

4. Big Ideas
Create an international brand that
establishes a healthier lifestyle for the
consumers, while at the same time
expanding exposure and generating
revenue.

5. Tools & Tactics
Social
media
Digital Marketing
Internet marketing Mobile
marketing

6. Social Media
Twitter Facebook Pinterest
Blog platform YouTube
 Updating Promoting
information healthy recipes,
Customer  Promoting
and cooking tip
service tool events
 Educating content
customers

7. Internet Marketing
.
• Google Generating website traffic to
• Yahoo! share company information
and product features
• Bing

8. Mobile Marketing
Offering discounts, brand
• Mobile app information, dietary advice,
and volunteer opportunities
for the healthy life styles

9. Budget

10. Summary