Digital Strategy for   Whole Foods    By Feiran Hao
Target Audience           Educated People          Adults ages 35-54               Women                Asian
KPIGenerating revenue                      SuccessfulExpanding exposure    campaign Gravitating people
Big Ideas      Create an international brand that   establishes a healthier lifestyle for the     consumers, while at the ...
Tools & Tactics                  Social                  media            Digital Marketing      Internet marketing    Mob...
Social Media   Twitter         Facebook        Pinterest                 Blog platform     YouTube                    Upd...
Internet Marketing                .• Google        Generating website traffic to• Yahoo!        share company information ...
Mobile Marketing                 Offering discounts, brand• Mobile   app   information, dietary advice,                 an...
Budget
Summary
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Digital Strategy for Whole Foods

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For ADV 420 final presentation.

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Digital Strategy for Whole Foods

  1. 1. Digital Strategy for Whole Foods By Feiran Hao
  2. 2. Target Audience Educated People Adults ages 35-54 Women Asian
  3. 3. KPIGenerating revenue SuccessfulExpanding exposure campaign Gravitating people
  4. 4. Big Ideas Create an international brand that establishes a healthier lifestyle for the consumers, while at the same time expanding exposure and generating revenue.
  5. 5. Tools & Tactics Social media Digital Marketing Internet marketing Mobile marketing
  6. 6. Social Media Twitter Facebook Pinterest Blog platform YouTube  Updating Promoting information healthy recipes, Customer  Promoting and cooking tip service tool events  Educating content customers
  7. 7. Internet Marketing .• Google Generating website traffic to• Yahoo! share company information and product features• Bing
  8. 8. Mobile Marketing Offering discounts, brand• Mobile app information, dietary advice, and volunteer opportunities for the healthy life styles
  9. 9. Budget
  10. 10. Summary

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