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Digital Strategy for Whole Foods
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Digital Strategy for Whole Foods

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For ADV 420 final presentation.

For ADV 420 final presentation.

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Transcript

  • 1. Digital Strategy for Whole Foods By Feiran Hao
  • 2. Target Audience Educated People Adults ages 35-54 Women Asian
  • 3. KPIGenerating revenue SuccessfulExpanding exposure campaign Gravitating people
  • 4. Big Ideas Create an international brand that establishes a healthier lifestyle for the consumers, while at the same time expanding exposure and generating revenue.
  • 5. Tools & Tactics Social media Digital Marketing Internet marketing Mobile marketing
  • 6. Social Media Twitter Facebook Pinterest Blog platform YouTube  Updating Promoting information healthy recipes, Customer  Promoting and cooking tip service tool events  Educating content customers
  • 7. Internet Marketing .• Google Generating website traffic to• Yahoo! share company information and product features• Bing
  • 8. Mobile Marketing Offering discounts, brand• Mobile app information, dietary advice, and volunteer opportunities for the healthy life styles
  • 9. Budget
  • 10. Summary

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