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Harnessing the science of persuasion
 

Harnessing the science of persuasion

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    Harnessing the science of persuasion Harnessing the science of persuasion Presentation Transcript

    • The RadiansGroup members:• Hamza saeed 11123023• Sunbal Iqbal 11123029• Nuaman Raza 11123018• Usman Ikram 1123020• Kiran Munawar 11123009• Arhem Butt 11123038
    • HARNESSING THE SCIENCE OF PERSUASION By: Robert b. Cialdini
    • Introduction• Persuasion:Process aimed at changing a person`s or groupattitude towards some event, idea, object byusing written or spoken words.
    • Principles of PersuasionLiking Reciprocity Social Proof Consistency Authority Scarcity
    • LIKING People like those , who like them.Example: At Tupperware parties, guests fondness fortheir host influences purchase decisions twice asmuch as regard for the products.
    • Continued…Application:People prefer to say ‘yes’ to those they knowand like.Uncover real similarities and offer genuinepraise the people at work place.
    • ReciprocityPeople repay in kind.Example:Lend a staff member to a colleague who needshelp; youll get his help later.
    • CONTINUED• Application: Being a business entity, give information , give free samples etc., to people and they will want to give you something , a purchase definitely
    • Social proofPeople follow the lead of similar others.Example:You will likely to donate more charity , if youlearn that others has also donated the cause.
    • Continued…Application:Use peer power whenever it`s available. e.g. askan esteemed "old timer" to support your newinitiative if other veterans resist.
    • ConsistencyPeople align with their clear commitments.Example:If you make a promise , you will feel bad if youdo not keep it.
    • Continued…Application:Make others commitments active, public, andvoluntary.If you sign a contract then being consistent youwill demonstrate all the work to fulfill therequirement of that contract.
    • Authority People defer to expertsExample:If you`re going to buy a new apartment , you willconsult with property advisor for an expertopinion.
    • Continued..Application: Dont assume your expertise is self-evident.At work-place, establish yourexpertise before doing business with newcolleagues or partners.
    • ScarcityPeople want more of what they can have less ofExample:Wholesale beef buyers ordersjumped 600% when they alone receivedinformation on a possible beef shortage.
    • Continued…Use exclusive information to persuadeBeing a sales representative, highlight uniqueand exclusive information about products, andin result customers will respond it positively.
    • Putting it altogether..By practicing all these principle we can have theability of persuasion that will benefit us in ourpractical as well as in personal life.