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Five SEO Mistakes to Avoid


Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 …

Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.

Presented by Kasi Gajtkowski of Hall Web Services

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  • 1. 5 SEO Mistakes to Avoid Hall Web Services
  • 2. Who We Are Kasi Gajtkowski Organic Search Manager [email_address]
    • Hall Web Services
    • www.hallme.com
    • 11 Years in Business
    • Over 80 Search Marketing Clients
    • 98% of Customers "Very Satisfied"
  • 3. Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with #Vision tag
  • 4. About You:
    • You understand what SEO is and why it's important for your website
    • You've got an idea of what SEO best practices are
    • You've been thinking about your website's SEO strategy or
    • have implemented one
    What You'll Learn:
    • 5 common SEO pitfalls and how to avoid/fix them
  • 5. SEO: Science & Art
    • Apply Best Practices
    • Test your methods
    • Be Creative
    • Add some finesse
    It's not an exact science.
  • 6.
    • How did you validate your keywords?
    • - Keyword Tools
    • - Manual Research
    • Are people actually searching for those words?
    • Too competitive? (you will not be #1 for “software”)
    Mistake #1: Not researching your keywords. Photo credit: http://www.flickr.com/photos/alcomm/217097889/
  • 7. Not a good bet
  • 8.
    • Title tags unique for each page?
    • How are you using h1 tags?
    • Meta descriptions unique for each
    • page and contain keywords?
    Mistake #2: Not following best practice guidelines for on-page elements. Photo credit: http://www.flickr.com/photos/floridapfe/3631282015/
  • 9. It's all about using keywords in those on page elements – lose the filler!
  • 10. Mistake #3: Not using your keywords in your content. Your keywords must be in your web copy!
    • You can't fool the search engines
    • May need to tweak or rewrite copy to accommodate keywords
    • Should sound natural to your readers
    Photo Credit: http://www.flickr.com/photos/lwr/376731969/
  • 11. Keyword Density:
    • 2-4% for your targeted keywords
    • But really, they just need to be IN the copy of the page!
    Photo Credit: http://www.flickr.com/photos/halderman/2517411063/
  • 12.
    • No longer an online “brochure”
    • Your competitors are changing all the time
    • Keep 'em coming back – visitors & spiders
    • Blogs are an easy way to do this
    Mistake #4: Not updating your content on a frequent basis. I need something to read, man!
  • 13. Mistake #5: Focusing on rankings rather than conversions. * http://www.emarketer.com/Article.aspx?R=1007479 eMarketer's 2010 Digital Marketing Outlook report* : only 9.4% of senior marketers named conversion & ROI as the most important metric
  • 14. What good is it to be #1 if you're not getting your desired outcome?
    • What are your goals?
    • What are your user conversion strategies?
    • Newsletter sign ups
    • Contact Us
    • Whitepaper downloads
    • Webinar sign-ups
    • Blog Subscribers
    Photo credit: http://www.flickr.com/photos/obiakpere/52660486/
  • 15. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/
    • Do the keyword research
    • Follow best practices
    • Use keywords in your content
    • Update your site regularly
    • Think about the end results – goals (interactions)!
  • 16. Weekly Webinars
    • Next week:
    • Amanda – Creating a Social Media Plan for Your Business
    • Two Weeks:
    • Alayna – An Introduction to Joomla
  • 17. Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com /webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me: [email_address] QUESTIONS?