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5 SEO Mistakes to Avoid Hall Web Services
Who We Are Kasi Gajtkowski Organic Search Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.c...
Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with #Vision tag </li></ul>
About You: <ul><li>You understand what SEO is and why it's important for your website </li></ul><ul><li>You've got an idea...
SEO:   Science & Art <ul><li>Apply Best Practices </li></ul><ul><li>Test your methods </li></ul><ul><li>Be Creative </li><...
<ul><li>How did you validate your keywords? </li></ul><ul><li>- Keyword Tools </li></ul><ul><li>- Manual Research </li></u...
Not a good bet
<ul><li>Title tags unique for each page? </li></ul><ul><li>How are you using h1 tags? </li></ul><ul><li>Meta descriptions ...
It's all about using keywords in those on page elements – lose the filler!
Mistake #3: Not using your keywords in your content. Your keywords must be in your web copy! <ul><li>You can't fool the se...
Keyword Density: <ul><li>2-4% for your targeted keywords </li></ul><ul><li>But really, they just need to be IN the copy of...
<ul><li>No longer an online “brochure” </li></ul><ul><li>Your competitors are changing all the time </li></ul><ul><li>Keep...
Mistake #5: Focusing on rankings rather than conversions. * http://www.emarketer.com/Article.aspx?R=1007479 eMarketer's  2...
What good is it to be #1 if you're not getting your desired outcome? <ul><li>What are your goals? </li></ul><ul><li>What a...
Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ <ul><li>Do the keyword research </li></ul><ul><li>Follow bes...
Weekly Webinars <ul><li>Next week:   </li></ul><ul><li>Amanda – Creating a Social Media Plan for Your Business </li></ul><...
Learn More! Web Vision Blog -  http://www.hallme.com/blog Webinars –  http:// www.hallme.com /webinars Follow Hall on Twit...
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Five SEO Mistakes to Avoid

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Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.

Presented by Kasi Gajtkowski of Hall Web Services

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Transcript of "Five SEO Mistakes to Avoid"

  1. 1. 5 SEO Mistakes to Avoid Hall Web Services
  2. 2. Who We Are Kasi Gajtkowski Organic Search Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.com </li></ul><ul><li>11 Years in Business </li></ul><ul><li>Over 80 Search Marketing Clients </li></ul><ul><li>98% of Customers &quot;Very Satisfied&quot; </li></ul>
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with #Vision tag </li></ul>
  4. 4. About You: <ul><li>You understand what SEO is and why it's important for your website </li></ul><ul><li>You've got an idea of what SEO best practices are </li></ul><ul><li>You've been thinking about your website's SEO strategy or </li></ul><ul><li>have implemented one </li></ul>What You'll Learn: <ul><li>5 common SEO pitfalls and how to avoid/fix them </li></ul>
  5. 5. SEO: Science & Art <ul><li>Apply Best Practices </li></ul><ul><li>Test your methods </li></ul><ul><li>Be Creative </li></ul><ul><li>Add some finesse </li></ul>It's not an exact science.
  6. 6. <ul><li>How did you validate your keywords? </li></ul><ul><li>- Keyword Tools </li></ul><ul><li>- Manual Research </li></ul><ul><li>Are people actually searching for those words? </li></ul><ul><li>Too competitive? (you will not be #1 for “software”) </li></ul>Mistake #1: Not researching your keywords. Photo credit: http://www.flickr.com/photos/alcomm/217097889/
  7. 7. Not a good bet
  8. 8. <ul><li>Title tags unique for each page? </li></ul><ul><li>How are you using h1 tags? </li></ul><ul><li>Meta descriptions unique for each </li></ul><ul><li>page and contain keywords? </li></ul>Mistake #2: Not following best practice guidelines for on-page elements. Photo credit: http://www.flickr.com/photos/floridapfe/3631282015/
  9. 9. It's all about using keywords in those on page elements – lose the filler!
  10. 10. Mistake #3: Not using your keywords in your content. Your keywords must be in your web copy! <ul><li>You can't fool the search engines </li></ul><ul><li>May need to tweak or rewrite copy to accommodate keywords </li></ul><ul><li>Should sound natural to your readers </li></ul>Photo Credit: http://www.flickr.com/photos/lwr/376731969/
  11. 11. Keyword Density: <ul><li>2-4% for your targeted keywords </li></ul><ul><li>But really, they just need to be IN the copy of the page! </li></ul>Photo Credit: http://www.flickr.com/photos/halderman/2517411063/
  12. 12. <ul><li>No longer an online “brochure” </li></ul><ul><li>Your competitors are changing all the time </li></ul><ul><li>Keep 'em coming back – visitors & spiders </li></ul><ul><li>Blogs are an easy way to do this </li></ul>Mistake #4: Not updating your content on a frequent basis. I need something to read, man!
  13. 13. Mistake #5: Focusing on rankings rather than conversions. * http://www.emarketer.com/Article.aspx?R=1007479 eMarketer's 2010 Digital Marketing Outlook report* : only 9.4% of senior marketers named conversion & ROI as the most important metric
  14. 14. What good is it to be #1 if you're not getting your desired outcome? <ul><li>What are your goals? </li></ul><ul><li>What are your user conversion strategies? </li></ul><ul><li>Newsletter sign ups </li></ul><ul><li>Contact Us </li></ul><ul><li>Whitepaper downloads </li></ul><ul><li>Webinar sign-ups </li></ul><ul><li>Blog Subscribers </li></ul>Photo credit: http://www.flickr.com/photos/obiakpere/52660486/
  15. 15. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ <ul><li>Do the keyword research </li></ul><ul><li>Follow best practices </li></ul><ul><li>Use keywords in your content </li></ul><ul><li>Update your site regularly </li></ul><ul><li>Think about the end results – goals (interactions)! </li></ul>
  16. 16. Weekly Webinars <ul><li>Next week: </li></ul><ul><li>Amanda – Creating a Social Media Plan for Your Business </li></ul><ul><li>Two Weeks: </li></ul><ul><li>Alayna – An Introduction to Joomla </li></ul>
  17. 17. Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com /webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me: [email_address] QUESTIONS?
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