Five SEO Mistakes to Avoid
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Five SEO Mistakes to Avoid

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Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 ...

Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.

Presented by Kasi Gajtkowski of Hall Web Services

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    Five SEO Mistakes to Avoid Five SEO Mistakes to Avoid Presentation Transcript

    • 5 SEO Mistakes to Avoid Hall Web Services
    • Who We Are Kasi Gajtkowski Organic Search Manager [email_address]
      • Hall Web Services
      • www.hallme.com
      • 11 Years in Business
      • Over 80 Search Marketing Clients
      • 98% of Customers "Very Satisfied"
    • Got Questions?
      • Use GoToWebinar “Chat” or “Ask a Question”
      • Twitter with #Vision tag
    • About You:
      • You understand what SEO is and why it's important for your website
      • You've got an idea of what SEO best practices are
      • You've been thinking about your website's SEO strategy or
      • have implemented one
      What You'll Learn:
      • 5 common SEO pitfalls and how to avoid/fix them
    • SEO: Science & Art
      • Apply Best Practices
      • Test your methods
      • Be Creative
      • Add some finesse
      It's not an exact science.
      • How did you validate your keywords?
      • - Keyword Tools
      • - Manual Research
      • Are people actually searching for those words?
      • Too competitive? (you will not be #1 for “software”)
      Mistake #1: Not researching your keywords. Photo credit: http://www.flickr.com/photos/alcomm/217097889/
    • Not a good bet
      • Title tags unique for each page?
      • How are you using h1 tags?
      • Meta descriptions unique for each
      • page and contain keywords?
      Mistake #2: Not following best practice guidelines for on-page elements. Photo credit: http://www.flickr.com/photos/floridapfe/3631282015/
    • It's all about using keywords in those on page elements – lose the filler!
    • Mistake #3: Not using your keywords in your content. Your keywords must be in your web copy!
      • You can't fool the search engines
      • May need to tweak or rewrite copy to accommodate keywords
      • Should sound natural to your readers
      Photo Credit: http://www.flickr.com/photos/lwr/376731969/
    • Keyword Density:
      • 2-4% for your targeted keywords
      • But really, they just need to be IN the copy of the page!
      Photo Credit: http://www.flickr.com/photos/halderman/2517411063/
      • No longer an online “brochure”
      • Your competitors are changing all the time
      • Keep 'em coming back – visitors & spiders
      • Blogs are an easy way to do this
      Mistake #4: Not updating your content on a frequent basis. I need something to read, man!
    • Mistake #5: Focusing on rankings rather than conversions. * http://www.emarketer.com/Article.aspx?R=1007479 eMarketer's 2010 Digital Marketing Outlook report* : only 9.4% of senior marketers named conversion & ROI as the most important metric
    • What good is it to be #1 if you're not getting your desired outcome?
      • What are your goals?
      • What are your user conversion strategies?
      • Newsletter sign ups
      • Contact Us
      • Whitepaper downloads
      • Webinar sign-ups
      • Blog Subscribers
      Photo credit: http://www.flickr.com/photos/obiakpere/52660486/
    • Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/
      • Do the keyword research
      • Follow best practices
      • Use keywords in your content
      • Update your site regularly
      • Think about the end results – goals (interactions)!
    • Weekly Webinars
      • Next week:
      • Amanda – Creating a Social Media Plan for Your Business
      • Two Weeks:
      • Alayna – An Introduction to Joomla
    • Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com /webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me: [email_address] QUESTIONS?