Integrating web analytics into information architecture and user-centered design

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Hallie Wilfert

My presentation from the 2008 IA Summit in Miami

Business Technology

Integrating web analytics into information architecture and user-centered design 2008 IA Summit Hallie Wilfert [email_address]

CSI MiaMi User Experience Capturing Statistics to Influence

Or the boring title…. Integrating web analytics into information architecture and user-centered design 2008 IA Summit Hallie Wilfert [email_address]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is web analytics? ,[object Object],[object Object]

What is web analytics? ,[object Object],[object Object],[object Object]

What I use ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why should you care? ,[object Object],[object Object]

Why you should care ,[object Object],[object Object],[object Object]

What it does not do ,[object Object],[object Object],[object Object],[object Object]

Implement a web analytics program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Truth and Heresy ,[object Object],[object Object],[object Object],[object Object]

So, your first assignment… ,[object Object],[object Object],[object Object],[object Object]

Step 1: Check out the web site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2: Check the accuracy of the stats report ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 3: Read through the report quickly ,[object Object],[object Object],[object Object],[object Object]

Step 4: Look at a number of months’ reports side by side. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5: Connect with the communications team ,[object Object],[object Object]

Step 6: Prioritize what you pay attention to ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pay attention to ,[object Object],[object Object],[object Object],[object Object]

Pay attention to ,[object Object],[object Object],[object Object]

Pay attention to ,[object Object],[object Object]

Step 6: Prioritize what you pay attention to ,[object Object],[object Object]

Anything else? ,[object Object],[object Object]

Step 7: Analytics applied to User Centered Design ,[object Object],[object Object],[object Object],[object Object]

What can you do with it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 8: Present the information clearly ,[object Object],[object Object],[object Object],[object Object]

Good resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

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