ICT role in 21st century education and its challenges
Ecommerce Expo - Presentation
1. Using Site Search to Increase
e-commerce ROI
Ian Scarr – Sales Director EMEA
Marcus Law – Marketing Manager EMEA
2.
3. Site search users are almost three times more likely to convert
Visitors spend an average of 8 seconds before deciding
whether or not to remain on a website
43% of visitors who land on a website go immediately to the search box
50% of users prefer to use a site’s internal search engine,
as opposed to simply navigating the site
Good search can increase conversions by 100%
Site search is a primary focus for e-commerce website visitors
5. What worked then doesn’t work now
Staying current is essential
Shoppers’ expectations continually increase
6. I still haven’t found what I’m looking for
“Where do I go from here?”
“Why doesn’t it give me the option for this?”
“Do they not have them?”
“Where is the search field?”
“I still haven’t found what I’m looking for.”
“there’s got to be a better way”
“Where do I go from here?”
“Why doesn't it give me the option for this?”
“Do they not have them?”
“Where is the search field?”
7. LADIES TAILORED JACKET
If customers can’t find it, they can’t buy it
Position 1
Position 3
Position 4
Position 5
Position 2
10. Fast and easy implementation
Searches often generated no results or poor results
Platform’s default search lacked key features
We’re a growing company with a busy team
Solution that could be up and running quickly
Need a site search that delivered relevant results
Couldn’t add common product misspellings or synonyms
11.
12. Product Page Views: +31.25%
Average Order Value: +1.81%
Order confirmation page views: +2.25%
Rich Product Suggestions
16. Actionable Insights
Advanced, Real-Time Reporting
Delivers greater insight into users’ needs
Provides wide range of controls for fine tuning
Detailed information tracking what visitors
are looking for, what they are finding and not
finding, and metrics on search quality
Offers category-based reporting, providing
insights into the search behaviour within areas
of websites
20. Multivariate Testing
Grid Vs List Test
Grid views spend £4.47 more than list viewers
Increase in revenue of ~£21,000 per month
Yearly increase in revenue ~ £250,000
What we know about the industry is that what worked even 5 years ago, doesn’t work now. Staying current is essential in todays multichannel environment.
What we believe … is that if customers can’t find it, they can’t buy it.
SLI’s Learning Platform adapts to your customers and search results continually learn over time. Insights from search reports & analytics can help you improve your tuning and other merchandising.Relevance (Search)+ Learning + Tuning (Improving)SLI stands for Search Learn and Improve. Our value comes with how we can enable customers to find your site in internet searches, find what they’re looking for on your site, gain insights into visitors’ search & shopping behavior through reporting. Our reporting gives actionable insights that help you continually iterate and improve your merchandising, advertising and usability through site search. It’s a cyclical process that continues to advance your ability to understand and cater to your clients.
