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CCPMP SMS Information System – towards a hubs and spokes model


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CCPMP SMS Information System – towards a hubs and spokes model.

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CCPMP SMS Information System – towards a hubs and spokes model

  1. 1. CCPMP SMS Information System – towards a hubs and spokes model Robert Fitzgerald Stuart Brown Nou Keosothea
  2. 2. Overview <ul><li>SMS information system first developed under previous ACIAR project (ASEM/2003/012). </li></ul><ul><li>CCPMP - Established a local sms server in Pailin (2008-09). </li></ul><ul><li>CCPMP SMS – SMS + webservice (2009-2010) </li></ul><ul><li>Future – CCPMP Information System – a hubs and spokes model </li></ul>NAMA SMS server
  3. 3. Introduction <ul><li>SMSIS will function primarily as a contact database to connect various actors in the value chain by SMS to information on agricultural commodities, inputs and advice </li></ul><ul><li>SMSIS will progressively introduce other services such as weather, currency, alerts and announcements </li></ul><ul><li>There are opportunities for project partners to explore ways they might integrate the SMSIS services within their own information and directory services projects </li></ul>
  4. 4. SMSIS Architecture <ul><li>The system comprises: </li></ul><ul><li>A remote web database of information </li></ul><ul><li>A web service which facilitates access to the database </li></ul><ul><li>A Frontline SMS server which receives messages and uses the web service to create an SMS response for the user </li></ul><ul><li>A web interface for administrators to monitor and update the system </li></ul>
  5. 5. CCPMP SMS INFORMATION SYSTEM Farmers, traders, merchants
  6. 6. SMSIS user information needed <ul><li>Name + Role/s </li></ul><ul><li>Mobile phone number + Location (GPS) </li></ul><ul><li>Commodities/Inputs/Advice they need (i.e. buy) </li></ul><ul><li>Commodities/Inputs/Advice they offer (i.e sell) </li></ul><ul><li>Privacy setting (e.g. private, friends, friend of friends, public) – who do you want to see your information? </li></ul>
  7. 10. Queries <ul><li>A farmer asks to find everyone nearby buying maize </li></ul><ul><li>t MA </li></ul>Name Price Phone Distance Sopheap 90 092890890 47.5kms Sothea 80 094564564 54.0kms Pov 75 092890765 82.0kms
  8. 11. Queries <ul><li>A farmer asks for everyone nearby selling fertilizer </li></ul><ul><li>s AFZ </li></ul><ul><ul><li>Dara 80 012233456 16.3kms </li></ul></ul><ul><ul><li>Sopheap 40 0928908900 47.5kms </li></ul></ul><ul><ul><li>Sopheap 45 094564564 47.5kms </li></ul></ul><ul><ul><li>Pov 90 0928907654 82.0kms </li></ul></ul>Name Price Phone Distance Dara 80 092890890 16.3kms Sotheap 40 094564564 54.0kms Tong 55 092890765 34.0kms
  9. 13. Monitoring <ul><li>Current phone use, credit used & personal/business use proportioned </li></ul><ul><li>Price and contact sources – existing networks to be extended into a social network analysis </li></ul><ul><li>Understanding user needs and their information ecology – working with CARE and MJP. Farmer & buyer surveys </li></ul><ul><li>Most Significant Change Stories – “…document in the form of stories of who did what, when and why – and the reasons why the event was important” </li></ul><ul><li>System backend statistics; System functionality and sustainability </li></ul>
  10. 14. Farmer Survey data (n=182) NB. Previous workshop in Pailin 2009 found 40% mobile ownership Technology Use Yes No Mobile 80% 20% SMS 3% 97% Phone for farm information 55% 45% Computer 0% 100%
  11. 15. Survey data How important is your phone for your business 1.79 (1=very important) How much do you spend per month? $8.8 mean ($5 mode) % Phone use for business 37 % Phone use for personal 63
  12. 16. The Future: Shift from prices to contacts - social information network <ul><li>New findings from field research indicate that users are more interested in finding contact information than unqualified market prices </li></ul><ul><li>Social networking features maybe better received, and perhaps more useful to users than statistical tools or other &quot;expert system&quot; type services </li></ul><ul><li>The new CCPMP design lays the groundwork for this by including user profiles and directory listings </li></ul><ul><li>Drawing on the social network survey </li></ul><ul><li>Way forward : Need to consider a hub and spokes model. </li></ul>
  13. 17. I-Booth: A way forward? <ul><li>The I-Booth Initiative – Using Mobile Phones for Business Networking </li></ul><ul><li>Operators provide, simple and tailor-made information services for different types of clients even in remote rural locations </li></ul><ul><li>These ‘information middleman’ connect people and provide access to information and services </li></ul><ul><li>10 I-Booths in Samlout (village phone, Yellow Pages, etc) </li></ul><ul><li>Potential platform for CCPMP’s ‘information middlemen’ </li></ul>
  14. 18. CCPMPIS: Hubs and spokes
  15. 19. Expanding the network
  16. 20. CCPMPIS <ul><li>Idea 1: a group of farmers, middle men, merchants and traders to take part in series of SMSIS workshops </li></ul><ul><ul><li>Use CCPMP SMS (t mz) </li></ul></ul><ul><ul><li>Ways of interacting - building a social network </li></ul></ul><ul><li>Idea 2: collaborate with GTZ on I-Booth </li></ul><ul><ul><li>Develop ‘Information Middleman” kit. Laptop with USB modem, webcam, software (opensource), FrontlineSMS server </li></ul></ul>
  17. 21. Thankyou
  18. 22. 2011 SMS communication update <ul><li>Workshop introducing the concept of using SMS as a business tool was held in Pailin, January 2011. Preliminary responses from the participants were positive and testing during the workshop indicated users were seeking alternative sources for pricing. The workshop tested two SMS delivery mediums. One developed within the project using an FrontlineSMS which is an opensource platform. The other was through a partnership with a Cambodian technology company called 010XPRESS which is  independently developing an SMS information service. Workshop highlighted some key challenges specific to Cambodia, (1) limited availability of Khmer scripts on basic phones, (2) limited user understanding and daily use of SMS technology (3) young people driving the future use of the technology.   </li></ul>