Preparing The Workforce E20summit Short

Preparing the Workforce for Enterprise 2.0 Enterprise 2.0 Summit By: Gil Yehuda November 11, 2009 11/12/09 Gil Yehuda.com Hashtag: #e20s

Stepping out of the echo chamber 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/isograft/2886429561/

The E2.0 Blogosphere 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/sbarkley/2306922191/

We preach to the faithful 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/karen_cb/3016399281/

Faithful clients 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/drinksmachine/2759747730/ But we sell to the skeptical

The E2.0 Blogosphere models behaviors you should not copy in the Enterprise

Participants in the E2.0 Blogosphere blog at each other.

The E2.0 Blogosphere likes to talk about products and technologies.

The E2.0 Blogosphere behaves as if we have the answers to your questions. If only you listen, you will learn what you need to know.

Whereas the E2.0 bloggers are a great resource of insight for you, you don’t want to copy their behaviors in the workplace. These behaviors can erode your trustworthiness.

Our conversation path

Exit the Echo Chamber

1. Listen Twice

2. Use their words

3. Mitigate some risks

4. Focus on people

5. Leverage champions

Where to listen for more

11/12/09 Gil Yehuda.com

Listen to your customer 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/ocs_camp/2171492103/

Why Listen?

You need to establish credibility since you are going to be asking people to make changes and this introduces potential risk.

This implies: Preparing the workforce for 2.0 means you have to prepare yourself first.

Your ability to establish a trusting partnership with the workplace will help you work together to prepare them. You need to listen carefully to understand what your company needs to develop on it’s journey.

This implies: There is no one E2.0 that you all have to get to. Each company has it’s own path.

Listening 11/12/09 Gil Yehuda.com What Why How Inspired by The Trusted Advisor by David Maister and Charles H Green

Who is asking and why? 11/12/09 Gil Yehuda.com

Listen to what your client hears you say 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/ocs_camp/2171492103/

Getting to Common Vocabulary 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/assbach/293670968/

Are you all talking about the same things? 11/12/09 Gil Yehuda.com

Tip: Reduce risk by establishing multiple levels of participation 11/12/09 GilYehuda.com Photo Credit: http://www.flickr.com/photos/mikewarren/1362641504/

Many employees prefer to remain anonymous 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/jon_gilbert/564818804/

“ 2.0” behaviors

These behaviors are second nature to extroverted echo chamber players:

Creating an online identity

Sharing information about yourself

Connecting with others publicly

Commenting on other people’s work

Categorizing, rating, and collecting feeds

Adding information in a public forum

Reaching out to people you don’t know

Providing an answer or opinion to someone you might not know

But these behaviors can pose significant risks for many workers.

1. Be aware 2. Get notified 3. Add your mark 4. Create for others 5. Integrate & leverage 11/12/09 GilYehuda.com Photo Credit: http://www.flickr.com/photos/mikewarren/1362641504/

Demonstrate your understanding of employees’ needs to manage risk

Place the comfort of employees as a higher priority over the “2.0”-ness of your actions.

E.g. Always allow for a backchannel (e.g. email or phone) for those who need to communicate with you privately.

Respect the corporate hierarchy & leverage it.

What’s wrong with this message?

The Intranet improvement team invites you to participate in our new collaboration platform in pursuit of our new Enterprise 2.0 strategy. You can log on here…

If you have any questions, please contact the help desk .

We don’t trust initiatives, but we do trust people. Be very person-oriented. Use names.

Be very people centric

Welcome Your Visitors.

Instruct Your Novices.

Reward Your Regulars.

Empower Your Leaders.

Honor Your Elders.

Recognize that you have many different people to cater to, some might even be impediments to success. So you need a people strategy.

One of the big “2.0” lessons

A networked group of interested amateurs accomplish more than one expert

11/12/09 Gil Yehuda.com http://www.flickr.com/photos/gregloby/3515990945/

Leverage workplace champions 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/36978292@N08/4035114609/

Announcing a new research report sponsored by… 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/sbarkley/2306922191/

The 2.0 Adoption Council 11/12/09 Gil Yehuda.com

A Framework for 2.0 Adoption in the Enterprise As described by The 2.0 Adoption Council 11/12/09 Gil Yehuda.com Available by pre-order at [email_address]

The report back story

Your peers provided their adoption advice to help you understand what they did and what you can learn from their journey.

I interviewed practitioners like you, who have implemented or are in process of implementing successful 2.0 initiatives in their company.

We started with a waterfall-like process that was offered by one practitioner, but quickly realized that reality is not as elegant as a waterfall process. We arrived at a description of the organizational scaffolding and adoption milestones based on the commonalities we discovered in the different stories.