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  • Full Name Full Name Comment goes here.
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  • Avoiding the echo chamber is the most useful idea in the deck.
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  • Joe
    Thanks! Folks at the event gave me great feedback as well. When the video comes out then some of the slides will make much more sense too!
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  • As usual, Gil Yehuda provides 1) great insight, 2) summarizes what works & doesn't work in fostering Enterprise 2.0 adoption and 3) vastly improves the likelihood of success for those individuals and organizations that reflect on his advice.

    Thanks Gil
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  • Thank you. I will say though that this is not always true. When I gave the presentation I noted that you would not want a team of amateurs flying a plane or performing surgery. :-) I also indicated that some element of difference is based on the availability of more people (rather than the quality of any one person) -- which at times is more important than expertise. Cass Sunstein articulates cases where this does and does not work out well (I highly recommend his book Infotopia, -- along with Yochai Benkler's Wealth of Networks and Clay Shirky's Here comes everyone). Anyway -- in the case that I was referring to in my talk I wanted to dis-spell the mythology around E2.0 experts who claim to tell you what you need to know -- and instead suggest that we can do better by leveraging networked insight. Which led into the next part of the talk. But all that said -- It's a good sound byte :-)
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  • 'A networked group of interested amateurs accomplish more than one expert.' Well put Mr. Yehuda!
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    Preparing The Workforce E20summit Short Preparing The Workforce E20summit Short Presentation Transcript

    • Preparing the Workforce for Enterprise 2.0 Enterprise 2.0 Summit By: Gil Yehuda November 11, 2009 11/12/09 Gil Yehuda.com Hashtag: #e20s
    • Stepping out of the echo chamber 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/isograft/2886429561/
    • The E2.0 Blogosphere 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/sbarkley/2306922191/
    • We preach to the faithful 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/karen_cb/3016399281/
    • Faithful clients 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/drinksmachine/2759747730/ But we sell to the skeptical
    • The E2.0 Blogosphere models behaviors you should not copy in the Enterprise
      • Participants in the E2.0 Blogosphere blog at each other.
      • The E2.0 Blogosphere likes to talk about products and technologies.
      • The E2.0 Blogosphere behaves as if we have the answers to your questions. If only you listen, you will learn what you need to know.
      • Whereas the E2.0 bloggers are a great resource of insight for you, you don’t want to copy their behaviors in the workplace. These behaviors can erode your trustworthiness.
    • Our conversation path
      • Exit the Echo Chamber
        • 1. Listen Twice
        • 2. Use their words
        • 3. Mitigate some risks
        • 4. Focus on people
        • 5. Leverage champions
      • Where to listen for more
      11/12/09 Gil Yehuda.com
    • Listen to your customer 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/ocs_camp/2171492103/
    • Why Listen?
      • You need to establish credibility since you are going to be asking people to make changes and this introduces potential risk.
        • This implies: Preparing the workforce for 2.0 means you have to prepare yourself first.
      • Your ability to establish a trusting partnership with the workplace will help you work together to prepare them. You need to listen carefully to understand what your company needs to develop on it’s journey.
        • This implies: There is no one E2.0 that you all have to get to. Each company has it’s own path.
    • Listening 11/12/09 Gil Yehuda.com What Why How Inspired by The Trusted Advisor by David Maister and Charles H Green
    • Who is asking and why? 11/12/09 Gil Yehuda.com
    • Listen to what your client hears you say 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/ocs_camp/2171492103/
    • Getting to Common Vocabulary 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/assbach/293670968/
    • Are you all talking about the same things? 11/12/09 Gil Yehuda.com
    • Tip: Reduce risk by establishing multiple levels of participation 11/12/09 GilYehuda.com Photo Credit: http://www.flickr.com/photos/mikewarren/1362641504/
    • Many employees prefer to remain anonymous 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/jon_gilbert/564818804/
    • “ 2.0” behaviors
      • These behaviors are second nature to extroverted echo chamber players:
        • Creating an online identity
        • Sharing information about yourself
        • Connecting with others publicly
        • Commenting on other people’s work
        • Categorizing, rating, and collecting feeds
        • Adding information in a public forum
        • Reaching out to people you don’t know
        • Providing an answer or opinion to someone you might not know
      • But these behaviors can pose significant risks for many workers.
      11/12/09 Gil Yehuda.com
    • 1. Be aware 2. Get notified 3. Add your mark 4. Create for others 5. Integrate & leverage 11/12/09 GilYehuda.com Photo Credit: http://www.flickr.com/photos/mikewarren/1362641504/
    • Demonstrate your understanding of employees’ needs to manage risk
      • Place the comfort of employees as a higher priority over the “2.0”-ness of your actions.
        • E.g. Always allow for a backchannel (e.g. email or phone) for those who need to communicate with you privately.
        • Respect the corporate hierarchy & leverage it.
      11/12/09 Gil Yehuda.com
    • What’s wrong with this message?
      • The Intranet improvement team invites you to participate in our new collaboration platform in pursuit of our new Enterprise 2.0 strategy. You can log on here…
      • If you have any questions, please contact the help desk .
      • We don’t trust initiatives, but we do trust people. Be very person-oriented. Use names.
      11/12/09 Gil Yehuda.com
    • Be very people centric
      • Welcome Your Visitors.
      • Instruct Your Novices.
      • Reward Your Regulars.
      • Empower Your Leaders.
      • Honor Your Elders.
      • Recognize that you have many different people to cater to, some might even be impediments to success. So you need a people strategy.
      11/12/09 Gil Yehuda.com
    • One of the big “2.0” lessons
      • A networked group of interested amateurs accomplish more than one expert
      11/12/09 Gil Yehuda.com http://www.flickr.com/photos/gregloby/3515990945/
    • Leverage workplace champions 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/36978292@N08/4035114609/
    • Announcing a new research report sponsored by… 11/12/09 Gil Yehuda.com http://www.flickr.com/photos/sbarkley/2306922191/
    • The 2.0 Adoption Council 11/12/09 Gil Yehuda.com
    • A Framework for 2.0 Adoption in the Enterprise As described by The 2.0 Adoption Council 11/12/09 Gil Yehuda.com Available by pre-order at [email_address]
    • The report back story
      • Your peers provided their adoption advice to help you understand what they did and what you can learn from their journey.
      • I interviewed practitioners like you, who have implemented or are in process of implementing successful 2.0 initiatives in their company.
      • We started with a waterfall-like process that was offered by one practitioner, but quickly realized that reality is not as elegant as a waterfall process. We arrived at a description of the organizational scaffolding and adoption milestones based on the commonalities we discovered in the different stories.
      • Each path to 2.0 is unique to your company. But you have much to learn from the collected voices of your peers.
      • 2.0 Adoption members get this report for free. Participants of the E20 Summit get a 15% discount.
      • Proceeds from the report support the activities of the 2.0 Adoption Council.
      • I disclose that I am not a member of the council, but support its efforts which I believe can help you and the E2.0 industry at large.
    • Thanks! 11/12/09 Gil Yehuda.com Twitter: @gyehuda www.gilyehuda.com gil@gilyehuda.com www.linkedin.com/in/GilYehuda