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What the heck was I thinking?Lessons learned from an entrepreneur‘s blundersChristian Wolf @                              ...
Involved in 3 startups since 2007 from Berlin to HelsinkiFounded WIRKAUFENS (asgoodas.nu GmbH) in 2008> 100 employees, in ...
When looking at the most successful people andorganizations, we often imagine geniuses with asmooth journey straight to th...
So let‘s have a look at my personal top 5 blunders,what I was thinking and my take aways
5. The best strategy to grow is through partnerships - alwaysLessons learnedSome partnerships work, others don‘t, usually ...
4. Let‘s leave the contracts to the lawyers - that‘s probablymost efficientLessons learnedNEVER EVER LET LAWYERS DO SOMETH...
3. The more I outsource, the more efficient and cheaperLessons learnedYou cannot outsource core activities where quality i...
2. When somebody pisses me off, I have the right to complainlike I feelLessons learnedDon‘t bite the hand that feeds you.D...
1. Running the company together with my spouse is greatLessons learnedAlways talk to your co-founders in great detail & wi...
Thanks for listening – hope it will serve you well one dayBlog: http://www.nu-technologies.deTwitter: @nu_technologiesSell...
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what the heck was i thinking - lessons learned as an entrepreneur

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Christian Wolf's talk at Startup Camp Berlin 2013. Wolf revisits his defeats, short thinking, misconceptions, and blunders. Expererience from 3 startups in 6 years.

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what the heck was i thinking - lessons learned as an entrepreneur

  1. 1. What the heck was I thinking?Lessons learned from an entrepreneur‘s blundersChristian Wolf @ cc by-nd/2.0/ http://www.flickr.com/photos/ambernectar/
  2. 2. Involved in 3 startups since 2007 from Berlin to HelsinkiFounded WIRKAUFENS (asgoodas.nu GmbH) in 2008> 100 employees, in Germany, Austria, Spain, Poland8-figure revenuesCapital raised to date 10 m EUR vertraulich |November 10 2 Christian Wolf / photography by http://christinefiedler.de/
  3. 3. When looking at the most successful people andorganizations, we often imagine geniuses with asmooth journey straight to the promised land. 3 http://www.fastcompany.com/1826976/dirty-little-secret-overnight-successes cc by/2.0/ http://www.flickr.com/photos/noppyfoto/
  4. 4. So let‘s have a look at my personal top 5 blunders,what I was thinking and my take aways
  5. 5. 5. The best strategy to grow is through partnerships - alwaysLessons learnedSome partnerships work, others don‘t, usually hard to foresee successPartnerships are usually hard to manage & scale up since all depends on the partner‘s behaviorEspecially with very large organizations, partners lose motivation or set new prios with timeSuccess ALWAYS depends on the people you work with in the partner organizationWorks best if they are (1) highly motivated AND (2) senior, i.e. can decide on their own cc by/2.0/ http://www.flickr.com/photos/dvids/
  6. 6. 4. Let‘s leave the contracts to the lawyers - that‘s probablymost efficientLessons learnedNEVER EVER LET LAWYERS DO SOMETHING WITHOUT SUPERVISION. PERIOD.REPEAT: NEVER!Instead: always aim at detailed term sheets, take time for briefings, have somebody mentor youwho has been through this before & try to learn the legalese... cc by/2.0/ http://www.flickr.com/photos/buddawiggi/
  7. 7. 3. The more I outsource, the more efficient and cheaperLessons learnedYou cannot outsource core activities where quality is key. Quality can also mean fast, reliable,friendly service, not only product quality.Learn all you need to know or hire experts in all relevant fields to fulfill your core services at highquality & low cost.Any service provider will do what he is paid for, but neither he nor his employees will really burn toprovide exceptional service and go the extra mile. Your employees will. cc by-nd/2.0/ http://www.flickr.com/photos/machotels/
  8. 8. 2. When somebody pisses me off, I have the right to complainlike I feelLessons learnedDon‘t bite the hand that feeds you.Don‘t crush the people working for you.Don‘t wait til everything goes to pieces before seeking help or communicatingthe facts that make you frustrated. Once committed, your investors are there to help,or find mentors. But they are people and want to be treated nicely as well. cc by/2.0/ http://www.flickr.com/photos/walkadog/
  9. 9. 1. Running the company together with my spouse is greatLessons learnedAlways talk to your co-founders in great detail & with great care about their motivation, willingnessto put in work, „hang in there“ & what happens if things go wrong.And do it before starting the company. cc by/2.0/ http://www.flickr.com/photos/lel4nd/
  10. 10. Thanks for listening – hope it will serve you well one dayBlog: http://www.nu-technologies.deTwitter: @nu_technologiesSell your unwanted electronics: www.wirkaufens.deFind great jobs at our Berlin &Frankfurt (Oder) sites: www.wirkaufens.de/index.php/jobs Are you a coder? Talk to me!

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