LinkedIn Training for Small Business

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LinkedIn Training for Small Business

  1. 1. 9/4/2009<br />Carol A. Kelly<br />LinkedIn FUNDEMENTALSFOR SMALL BUSINESS<br />
  2. 2. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Why Social Media
  3. 3. Network Theory
  4. 4. How LinkedIn works
  5. 5. Using LinkedIn for your Business</li></ul>9/4/2009<br />Carol A. Kelly<br />2<br />Introduction<br />
  6. 6. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Build a Profile
  7. 7. Promoting your Profile
  8. 8. Optimizing Settings
  9. 9. Connections
  10. 10. Advanced Search
  11. 11. Groups, Q&A
  12. 12. Recommendations
  13. 13. Additional Tools</li></ul>9/4/2009<br />Carol A. Kelly<br />3<br />Introduction <br />
  14. 14. 9/4/2009<br />Carol A. Kelly<br />4<br />
  15. 15. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Lots of social networks today.
  16. 16. It is the future of just about everything.
  17. 17. Different goals and styles for each, and different groups using them.
  18. 18. Many have similar tools and borrow the best ideas from the others.</li></ul>9/4/2009<br />Carol A. Kelly<br />5<br />The Power of Social Media <br />
  19. 19. 9/4/2009<br />Carol A. Kelly<br />9/4/2009<br />Carol A. Kelly<br />6<br />
  20. 20. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Social networks are the relationships that tie us together. Think about what happens when you meet someone new. You ask where they work, where they grew up, where they went to school. Eventually, you realize that your friend went to the same school that your other friend did. Even though you've never met before, you're both part of the same social network -- a friend of a friend.</li></ul>9/4/2009<br />Carol A. Kelly<br />7<br />What are Social Networks?<br />
  21. 21. 9/4/2009<br />Carol A. Kelly<br /><ul><li>A social network is a social structure that maps out the relationships between individuals. Technically we all belong to one giant social network, but we also belong to smaller, tighter social networks defined by our families, our friends, where we live, where we work, where we went to school, our hobbies and interests and much more.</li></ul>9/4/2009<br />Carol A. Kelly<br />8<br />A Social Network is…<br />
  22. 22. 9/4/2009<br />Carol A. Kelly<br />9/4/2009<br />Carol A. Kelly<br />9<br />LinkedIn Popularity <br />
  23. 23. 9/4/2009<br />Carol A. Kelly<br /><ul><li>LinkedIn, is focused on extending and making use of the personal networks of business people.
  24. 24. LinkedIn has over 45 million members in over 200 countries and territories around the world.
  25. 25. A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.
  26. 26. Unique visitors up over 22% in January (2009) to over 7.7 million unique in just the US.
  27. 27. They are the most powerful networking site after 5 years in business.</li></ul>9/4/2009<br />Carol A. Kelly<br />10<br />
  28. 28. 9/4/2009<br />Carol A. Kelly<br />Video –What isLinkedIn<br />9/4/2009<br />Carol A. Kelly<br />11<br />
  29. 29. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Sell- Lead Generation.
  30. 30. Find customers/clients, build channels, build demand, understand the market
  31. 31. Call into a company.
  32. 32. Locate an individual, gain background.
  33. 33. Find job candidates.
  34. 34. Post openings, research background, check References.</li></ul>9/4/2009<br />Carol A. Kelly<br />12<br />How to Leverage your Network<br />
  35. 35. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Help your team.
  36. 36. Manage the demands for your time.
  37. 37. Hire smarter.
  38. 38. Find and reach experts fast.
  39. 39. Gather competitive intelligence.
  40. 40. Gain insight. </li></ul>9/4/2009<br />Carol A. Kelly<br />13<br />How to Leverage you Network<br />
  41. 41. 9/4/2009<br />Carol A. Kelly<br />Video –Case Study #1<br />9/4/2009<br />Carol A. Kelly<br />14<br />
  42. 42. 9/4/2009<br />Carol A. Kelly<br />Video –Case Study # 2<br />9/4/2009<br />Carol A. Kelly<br />15<br />
  43. 43. 9/4/2009<br />Carol A. Kelly<br />Review and Discuss <br />
  44. 44. 9/4/2009<br />Carol A. Kelly<br />17<br />
  45. 45. 9/4/2009<br />Carol A. Kelly<br />18<br />
  46. 46. 9/4/2009<br />Carol A. Kelly<br />Lab Exercise-Create your Profile <br />9/4/2009<br />Carol A. Kelly<br />19<br />
  47. 47. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Set up an extended profile – go back eight or ten years.
  48. 48. Name, employment, schools, current employment.
  49. 49. What the company does and what you did.
  50. 50. Add links.
  51. 51. Vanity URL.
  52. 52. Improve Your Google Ranking.</li></ul>9/4/2009<br />Carol A. Kelly<br />20<br />PROFILE<br />
  53. 53. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Create Eye catching Tag line- first thing people will see.
  54. 54. Use the headline to explain what you can do for the reader.
  55. 55. Heavy use of keywords –associations, clients, vendors.
  56. 56. Set up an extended profile – go back eight or ten year
  57. 57. Name, employment, schools, current employment.
  58. 58. What the company does and what you did.
  59. 59. Add link</li></ul>9/4/2009<br />Carol A. Kelly<br />21<br />PROFILE<br />
  60. 60. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Allow people to “Contact Without Referral”.
  61. 61. Fill out the “Requesting Contact” section.
  62. 62. Help people decide when to contact / forward contact requests.</li></ul>9/4/2009<br />Carol A. Kelly<br />22<br />Settings<br />
  63. 63. 9/4/2009<br />Carol A. Kelly<br />Lab Exercise-Settings<br />9/4/2009<br />Carol A. Kelly<br />23<br />
  64. 64. 9/4/2009<br />Carol A. Kelly<br />24<br />Settings<br />
  65. 65. 9/4/2009<br />Carol A. Kelly<br />25<br />Settings Continued<br />
  66. 66. 9/4/2009<br />Carol A. Kelly<br />26<br />Create Vanity URL<br />
  67. 67. 9/4/2009<br />Carol A. Kelly<br />27<br />
  68. 68. Create email Signature <br />9/4/2009<br />Carol A. Kelly<br />28<br />
  69. 69. 9/4/2009<br />Carol A. Kelly<br />29<br />
  70. 70. 9/4/2009<br />Carol A. Kelly<br />30<br />
  71. 71. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Through colleagues.
  72. 72. Through schools.
  73. 73. Add individually.
  74. 74. Geographically.
  75. 75. Import.
  76. 76. Browse the connection lists of your connections for people you know.</li></ul>9/4/2009<br />Carol A. Kelly<br />31<br />Find Connections<br />
  77. 77. 9/4/2009<br />Carol A. Kelly<br />Lab Exercise- Connections <br />9/4/2009<br />Carol A. Kelly<br />32<br />
  78. 78. 9/4/2009<br />Carol A. Kelly<br />9/4/2009<br />Carol A. Kelly<br />33<br />Add Connections<br />
  79. 79. 9/4/2009<br />Carol A. Kelly<br />9/4/2009<br />Carol A. Kelly<br />34<br />
  80. 80. 9/4/2009<br />Carol A. Kelly<br />Lab Exercise-Search <br />9/4/2009<br />Carol A. Kelly<br />35<br />
  81. 81. Advanced Search <br />9/4/2009<br />Carol A. Kelly<br />36<br />
  82. 82. 9/4/2009<br />Carol A. Kelly<br />9/4/2009<br />Carol A. Kelly<br />37<br />Advanced Search<br />
  83. 83. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Groups.
  84. 84. Questions and Answers.
  85. 85. Recommendations.
  86. 86. Advanced Applications.</li></ul>9/4/2009<br />Carol A. Kelly<br />38<br />Otht Other Features <br />
  87. 87. 9/4/2009<br />Carol A. Kelly<br />39<br />
  88. 88. 9/4/2009<br />Carol A. Kelly<br />40<br />
  89. 89. 9/4/2009<br />Carol A. Kelly<br />41<br />
  90. 90. 42<br />
  91. 91. 9/4/2009<br />Carol A. Kelly<br />43<br />
  92. 92. 9/4/2009<br />Carol A. Kelly<br />44<br />
  93. 93. 9/4/2009<br />Carol A. Kelly<br />Lab Exercise-Homepage<br />9/4/2009<br />Carol A. Kelly<br />45<br />
  94. 94. 9/4/2009<br />Carol A. Kelly<br /><ul><li> Features and functions- quick and easy access, overview- network updates.
  95. 95. Navigational.
  96. 96. Search.
  97. 97. Quick launch.
  98. 98. RSS updates.
  99. 99. Comment and discuss, collegues most popular.
  100. 100. Professional dashboard.
  101. 101. Showcases jobs, your network, questions.</li></ul>9/4/2009<br />Carol A. Kelly<br />46<br />Navigating your Homepage<br />
  102. 102. ServicesNavigation<br />PersonalNavigation<br />47<br />
  103. 103. 9/4/2009<br />Carol A. Kelly<br /><ul><li>Build a Profile.
  104. 104. Promoting your Profile.
  105. 105. Optimizing Settings.
  106. 106. Connections.
  107. 107. Advanced Search.
  108. 108. Groups.</li></ul>Questionand Answer.<br /><ul><li>Additional Tools.</li></ul>9/4/2009<br />Carol A. Kelly<br />48<br />Summary <br />

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