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Preparing The Workforce E20summit Short


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  • Avoiding the echo chamber is the most useful idea in the deck.
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  • Joe
    Thanks! Folks at the event gave me great feedback as well. When the video comes out then some of the slides will make much more sense too!
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  • As usual, Gil Yehuda provides 1) great insight, 2) summarizes what works & doesn't work in fostering Enterprise 2.0 adoption and 3) vastly improves the likelihood of success for those individuals and organizations that reflect on his advice.

    Thanks Gil
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  • Thank you. I will say though that this is not always true. When I gave the presentation I noted that you would not want a team of amateurs flying a plane or performing surgery. :-) I also indicated that some element of difference is based on the availability of more people (rather than the quality of any one person) -- which at times is more important than expertise. Cass Sunstein articulates cases where this does and does not work out well (I highly recommend his book Infotopia, -- along with Yochai Benkler's Wealth of Networks and Clay Shirky's Here comes everyone). Anyway -- in the case that I was referring to in my talk I wanted to dis-spell the mythology around E2.0 experts who claim to tell you what you need to know -- and instead suggest that we can do better by leveraging networked insight. Which led into the next part of the talk. But all that said -- It's a good sound byte :-)
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  • 'A networked group of interested amateurs accomplish more than one expert.' Well put Mr. Yehuda!
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Preparing The Workforce E20summit Short

  1. Preparing the Workforce for Enterprise 2.0 Enterprise 2.0 Summit By: Gil Yehuda November 11, 2009 11/12/09 Gil Hashtag: #e20s
  2. Stepping out of the echo chamber 11/12/09 Gil
  3. The E2.0 Blogosphere 11/12/09 Gil
  4. We preach to the faithful 11/12/09 Gil
  5. Faithful clients 11/12/09 Gil But we sell to the skeptical
  6. The E2.0 Blogosphere models behaviors you should not copy in the Enterprise <ul><li>Participants in the E2.0 Blogosphere blog at each other. </li></ul><ul><li>The E2.0 Blogosphere likes to talk about products and technologies. </li></ul><ul><li>The E2.0 Blogosphere behaves as if we have the answers to your questions. If only you listen, you will learn what you need to know. </li></ul><ul><li>Whereas the E2.0 bloggers are a great resource of insight for you, you don’t want to copy their behaviors in the workplace. These behaviors can erode your trustworthiness. </li></ul>
  7. Our conversation path <ul><li>Exit the Echo Chamber </li></ul><ul><ul><li>1. Listen Twice </li></ul></ul><ul><ul><li>2. Use their words </li></ul></ul><ul><ul><li>3. Mitigate some risks </li></ul></ul><ul><ul><li>4. Focus on people </li></ul></ul><ul><ul><li>5. Leverage champions </li></ul></ul><ul><li>Where to listen for more </li></ul>11/12/09 Gil
  8. Listen to your customer 11/12/09 Gil
  9. Why Listen? <ul><li>You need to establish credibility since you are going to be asking people to make changes and this introduces potential risk. </li></ul><ul><ul><li>This implies: Preparing the workforce for 2.0 means you have to prepare yourself first. </li></ul></ul><ul><li>Your ability to establish a trusting partnership with the workplace will help you work together to prepare them. You need to listen carefully to understand what your company needs to develop on it’s journey. </li></ul><ul><ul><li>This implies: There is no one E2.0 that you all have to get to. Each company has it’s own path. </li></ul></ul>
  10. Listening 11/12/09 Gil What Why How Inspired by The Trusted Advisor by David Maister and Charles H Green
  11. Who is asking and why? 11/12/09 Gil
  12. Listen to what your client hears you say 11/12/09 Gil
  13. Getting to Common Vocabulary 11/12/09 Gil
  14. Are you all talking about the same things? 11/12/09 Gil
  15. Tip: Reduce risk by establishing multiple levels of participation 11/12/09 Photo Credit:
  16. Many employees prefer to remain anonymous 11/12/09 Gil
  17. “ 2.0” behaviors <ul><li>These behaviors are second nature to extroverted echo chamber players: </li></ul><ul><ul><li>Creating an online identity </li></ul></ul><ul><ul><li>Sharing information about yourself </li></ul></ul><ul><ul><li>Connecting with others publicly </li></ul></ul><ul><ul><li>Commenting on other people’s work </li></ul></ul><ul><ul><li>Categorizing, rating, and collecting feeds </li></ul></ul><ul><ul><li>Adding information in a public forum </li></ul></ul><ul><ul><li>Reaching out to people you don’t know </li></ul></ul><ul><ul><li>Providing an answer or opinion to someone you might not know </li></ul></ul><ul><li>But these behaviors can pose significant risks for many workers. </li></ul>11/12/09 Gil
  18. 1. Be aware 2. Get notified 3. Add your mark 4. Create for others 5. Integrate & leverage 11/12/09 Photo Credit:
  19. Demonstrate your understanding of employees’ needs to manage risk <ul><li>Place the comfort of employees as a higher priority over the “2.0”-ness of your actions. </li></ul><ul><ul><li>E.g. Always allow for a backchannel (e.g. email or phone) for those who need to communicate with you privately. </li></ul></ul><ul><ul><li>Respect the corporate hierarchy & leverage it. </li></ul></ul>11/12/09 Gil
  20. What’s wrong with this message? <ul><li>The Intranet improvement team invites you to participate in our new collaboration platform in pursuit of our new Enterprise 2.0 strategy. You can log on here… </li></ul><ul><li>If you have any questions, please contact the help desk . </li></ul><ul><li>We don’t trust initiatives, but we do trust people. Be very person-oriented. Use names. </li></ul>11/12/09 Gil
  21. Be very people centric <ul><li>Welcome Your Visitors. </li></ul><ul><li>Instruct Your Novices. </li></ul><ul><li>Reward Your Regulars. </li></ul><ul><li>Empower Your Leaders. </li></ul><ul><li>Honor Your Elders. </li></ul><ul><li>Recognize that you have many different people to cater to, some might even be impediments to success. So you need a people strategy. </li></ul>11/12/09 Gil
  22. One of the big “2.0” lessons <ul><li>A networked group of interested amateurs accomplish more than one expert </li></ul>11/12/09 Gil
  23. Leverage workplace champions 11/12/09 Gil
  24. Announcing a new research report sponsored by… 11/12/09 Gil
  25. The 2.0 Adoption Council 11/12/09 Gil
  26. A Framework for 2.0 Adoption in the Enterprise As described by The 2.0 Adoption Council 11/12/09 Gil Available by pre-order at [email_address]
  27. The report back story <ul><li>Your peers provided their adoption advice to help you understand what they did and what you can learn from their journey. </li></ul><ul><li>I interviewed practitioners like you, who have implemented or are in process of implementing successful 2.0 initiatives in their company. </li></ul><ul><li>We started with a waterfall-like process that was offered by one practitioner, but quickly realized that reality is not as elegant as a waterfall process. We arrived at a description of the organizational scaffolding and adoption milestones based on the commonalities we discovered in the different stories. </li></ul><ul><li>Each path to 2.0 is unique to your company. But you have much to learn from the collected voices of your peers. </li></ul><ul><li>2.0 Adoption members get this report for free. Participants of the E20 Summit get a 15% discount. </li></ul><ul><li>Proceeds from the report support the activities of the 2.0 Adoption Council. </li></ul><ul><li>I disclose that I am not a member of the council, but support its efforts which I believe can help you and the E2.0 industry at large. </li></ul>
  28. Thanks! 11/12/09 Gil Twitter: @gyehuda