10 Ways Librarians Can be a Marketing Genius Like Lady Gaga
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10 Ways Librarians Can be a Marketing Genius Like Lady Gaga

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EdTech professionals will be challenged to become a change agent within their profession by implementing education and social media marketing tools within their daily practice. The presentation will ...

EdTech professionals will be challenged to become a change agent within their profession by implementing education and social media marketing tools within their daily practice. The presentation will focus on teaching and learning in the digital age and the importance of social media leadership as a communication device for educators with students, parents, and the community.

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  • Love it!
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  • Such an effective & creative presentation. Such great ideas and very timely reminders. Thank you for sharing it
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  • Hi, excellent presentation.You made it unique and true eye for detail.
    Found this quote which connects with your message.
    'Don't be afraid to be unique or speak your mind, because that's what makes you different from everyone else.'
    -- Dave Thomas, Wendy's founder
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  • Very very good presentation....thanks for sharing
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  • I love your quote “It’s easy to be opinionated when you’re passionate” :)
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10 Ways Librarians Can be a Marketing Genius Like Lady Gaga 10 Ways Librarians Can be a Marketing Genius Like Lady Gaga Presentation Transcript

  • Pop GeniusMarketing Genius
  • Even if you don’t like her music or style,here are 10 ways educators can be amarketing genius like Gaga!
  • LadyGagaisn’t shyaboutspeakinghermind.
  • In doingso, shekeepsherself inthe publiceye.
  • It’s easy to beopinionated when you’repassionate.
  • Be passionate aboutyour teaching practice.
  • Persuade withPassion,Convince withCare.
  • Genuine passion willinspire your students,teachers, parents, &community.
  • Gaga has workedtirelessly on accumulatingover 36 millionTwitter followers &56 millionFacebook fans.
  • She drives loyalty byregularly Tweetingand connecting withher fans asMother Monster.
  • She evencreated afandrivensocialnetwork
  • Social Media ishere to stay.Yeah, it’snot a fad.
  • http://youtu.be/fpMZbT1tx2o
  • Have a web presence inyour profession &community.Tweet, Google+,Facebook, whatever rocksyour boat.Just be seen.
  • Differentiate wisely.
  • There are toomany normalpeople doingnormalthings.
  • Show, don’t tell.
  • You are extraordinaryso show it.
  • “I used to walk down the streetlike I was a#%@ rock star….I want people to walk arounddelusional about how greatthey can be – and thenFIGHT so hard for it everydaythat the lie becomes the truth.”-Lady Gaga
  • Channel yourinner rockstar.Fake it untilyou make it.
  • “A group needs only twothings to be a tribe: ashared interest and a wayto communicate.”-Seth Godin
  • We are a tribe.
  • We are strongerwhen we share.
  • Each one of us hassomething to contribute.
  • Take.Use.Share.
  • Create achain reaction ofAWEsome!
  • The more you give, themore you will get back.
  • Embrace and liveCreative Commons.
  • Gaga calls her fans LittleMonsters and gives thema shared symbol.  Who knows it?
  • The official LittleMonster greeting isthe outstretched“monster claw”hand.
  • This allows fans toidentify each otherand to connect totheir tribe.Even Oprah knows the LittleMonster greeting!
  • This is brandinggenius.
  • Consider brandingyourself, your school,your practice, or yourprogram.
  • Treat them well and theywill make you a superstar.
  • Professional photographersare barred from concertsbut Gaga allows her fans torecord and upload videos ofher live performances onthe YouTubes.
  • Love our Little Monsters.Think of ways to make themfeel special in yourclassroom or library.
  • Make them feel like theybelong to an exclusive club.
  • Red Carpet
  • Step and repeat.
  • VIP
  • You can’t pleaseeveryone, right?
  • Gaga routinely takes it a stepfurther and “stirs the pot” withpeople that she isn’t going toplease anyway,keeping her in the news andreinforcing her message.
  •  “Well, that’s your opinionisn’t it? And I’m not aboutto waste my time trying tochange it”- Lady Gaga
  • Don’t let the haters stop you.
  • Don’t give it energy.
  • Practice Positivity.
  • Trying to be a constantpeople-pleaser can makeyou stressed &professionallydiscouraged.
  • Education advocacy sometimes stirs the pot. Grab a spoon.thedaringlibrarian.com
  •  Just always keep our best customers, our Little Monsters,our students,the priority.
  •  Lady Gaga has a long list ofsupporters.
  • Celebrity blogger Perez Hiltonbeing one of the biggest.
  • Befriending someone likePerez is a perfect ally in herquest for pop worlddomination.
  • Make an ally of youradministrators.
  • Try not to say NO to anyreasonable request.
  • Say, “I can make thathappen – let me get back toyou with the details!”
  • Don’t  forget  to  treat  your  Library  Assistant  well.  (If  you  are  lucky  enough  to  have  one!)  
  • Spoil the front officesecretaries.
  • And always,always,get thehead custodianon your side.
  • Lady Gaga writesKILLER pop hits
  • She doesn’t produce a hugeamount of them, but everythingshe does is donevery well and is worthtalking about.
  •      Collaborate with yourfellow teachers to createkiller lessons & projects.
  •      Create killer online 24/7research & tech resourcesfor your students.
  •      Create killer online 24/7research & tech resourcesfor your students.(a Wikispace is wonderful for this!)
  •      Provide killer professionaldevelopment & tech resourcesfor your teachers.
  •    The Gaga brand is verycalculated.Everything she does is onpurpose.
  • “Some women choose to followmen, and some choose to followtheir dreams. If you’re wonderingwhich way to go, remember thatyour career will never wake up andtell you it doesn’t love youanymore.”- Lady Gaga
  • Teaching is a calling.
  • "I am loving,I am accepting,I am tolerant,and I am hereto spread thatmessage."~ Lady Gagathedaringlibrarian.com
  • Persuade withPassion,Convince withCare.thedaringlibrarian.com
  • So, I asked my Tweeps…“What is your purpose?”“What is your passion?”
  • “Mobile Learning!” –  Diane Darrow, CT  “Instruction in our field”- Heather Moorefield, VA  “Foster  curiosity!”  –  Michelle Luhtala, CT“Give out information!” –  Suzi  W.,  PA  “Connect reluctant readers with "their" book” -­‐  Susan  Needham,  MO    “Gifted education” – Karen Mensing, AZ  
  • What isYOURPassion?
  • Instillingthe joy oflife longreadingfor pleasure.
  • Celebrateyourpassion!
  • Shareyourpassion!
  • Befabulous!
  • Befierce!
  • Bedaring!
  • Bedevoted!
  • Be a RockStar!
  • Be YOU!
  • Twitter  @jessedee