Uc High Level Internal
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High Level Overview of Nortel Unified Communications solutions and what it means to your business.
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Uc High Level Internal
- 1. Unified Communications High Level - Internal George Vlismas [email_address]
- 6. Alphabet Soup SIP VoIP TCO SAP CS1000 MCS5100 ROI IP PBX Rfid SMS/IM UM MCS CIC IBM IM IT CS2100 CS2000 LCS OCS SIP TCP SRTP G711 RT NIC ACE SOA UC ICA OCS SIP
- 7. The important ones SIP VoIP TCO SAP CS1000 MCS5100 ROI IP PBX Rfid SMS/IM UM MCS CIC IBM IM IT CS2100 CS2000 LCS OCS SIP TCP SRTP G711 RT NIC ACE SOA UC ICA OCS SIP
- 10. UC for Healthcare Emergency Response Scenario, Baylor Healthcare Benefits: Patient wait time cut. Productivity up by 25%. 3 X ray’s are taken & sent electronically to doctor’s mobile PC enabling instant diagnosis to be made 2 System dispatches order as Instant Message to Blackberry of available X-Ray technician Patient requires an X-ray. Using UC, doctor places order including patient name, condition, and location (RFID) 1
- 11. UC for Retail Banking Customer Service Scenario 2 Branch manager personally greets Mr VIP in store. Collaboration session triggered with remote Portfolio Managers Benefits: Increase business based on knowing your customer and streamlining process to get all necessary resources available 3 Mr VIP is invited Into office. Video Conference call With remote portfolio managers and deal signed Mr. VIP enters branch. RFID in bank credit card triggers SMS/IM to Branch Manager and his remote Portfolio Manager 1
- 12. UC for suppressing dissidents China, Police State 2.0 2 Pictures are co-ordinated with internet, phones, facial-recognition software, GPS software, credit cards using technology supplied United Tech., IBM, Honeywell, et al. Benefits: The west gets a slice of a business currently running at $4.1B/yr. China gets capitalism without awkward democracy. 3 Mr Li is invited into office. Video conference call with remote security officers and his fate is sealed. Mr. Li walks in Shenzhen, a city of 12.4m people. He is photographed by one of the city’s 2m cctv cameras and details go to a database built by Cisco and Nortel. 1
- 13. Job Done, or Work in Progress?
- 15. UC Investment Plans 0% 20% 40% 60% 80% 100% Telephony presence features Single no. for fixed and mobile Unified messaging (UM) Video telephony to the desktop Mobile extension to the PBX Video streaming to the desktop IP contact centres Instant messaging (IM) Web collaboration Deployed now Expect to deploy within 1 year Expect to deploy within 2 years No plans N/A Source: Ovum Research EVUA Study, 2007 Which of the following 'unified communications' applications have you deployed, or do you plan to deploy on your converged network?
- 22. The move towards collaboration MCS 5100 An Integrated Unified Communications Solution A Modular Set of UC Applications Multimedia Communication Server 5100 Conferencing IM/Presence Click-Call SOA Find me – Follow-me Unified Client SIP Core MCS 5100 Evolution
- 23. Nortel Portfolio Elements: Infrastructure Applications/ SOA Middleware Abstraction Layer Professional Services Nortel Call Server/ Softswitch Nortel Data Products 3 rd Party Data Products 3 rd Party Call Server/Softswitch Media Servers 3 rd Party Servers Nortel IMS Server Other Partners Application Development Enablement Deployment Consultancy Nortel Agile Communication Environment WebSphere Application Server Other Frameworks
- 24. Unified Communication Partnerships Innovative Communications Alliance IBM Alliance
- 25. Nortel / Microsoft ICA Best in class Unified Communications Portfolio IP-PBX Active Directory Microsoft Nortel UC Desktop Contact Center & Conferencing UC-Aware Network Rich contextual communication within business applications Single directory for Unified Communications Single Client providing an intuitive and familiar interface for UC Business grade telephony integration enables to easily enrich interactions to include audio, video & data Personal and intuitive applications integrated with business grade telephony Superior QOE, increased reliability, fewer points of failure and forward compatibility Active Directory Exchange & Apps. IP-PBX
- 29. Communications Evolution Business Optimized Networking Agile Communication Environment Customer Value Unified Communications Consistent Experience Person/Group Productivity Multimedia Applications Anywhere, Anytime, Any Device Communications Convergence Communications Enabled Applications User Initiated Simplicity &Effectiveness Event Initiated Business Productivity Business Application Convergence IP Telephony, VoIP Network Consolidation TCO &Virtualization Network Convergence
- 32. Making Average Programmers Communication Experts ThirdPartyCall Service MakeCall (userA, userB) INVITE (From: AppCore To: userA) Call ID TRYING RINGING OK ACK INVITE (From: AppCore To: userA) OK REFER (To: userB) TRYING ACCEPTED NOTIFY OK BYE (userB) OK Simple invocation in a XML Notation makeCallSession(A, B) ACE SIP Adapter
- 33. Sample Web-Services updateUserProfile removeBuddyFromUserProfile addBuddyToUserProfile queryUserProfile removeUserProfile createUserProfile userLogout Used to manage user data on the system and interact with application. For example, a portal application can have a user login to their IBM Lotus Sametime instant message service which would project the availability to all subscribers (ACE and Sametime). userLogin Profile setLocation Used to get a users physical location (latitude and longitude) getLocation Location (subscribe notify) Used to get a users Presence Information for all of their devices (phone, Sametime, soft client, MCS) getPresence Presence (subscribe / notify) sendSms Used to send and receive Instant Messages getSms Short Message endCall getMessageStatus Used to play announcements playAudioMessage Audio Call cancelCall endCall getCallInformation Used to establish voice and video calls between users makeCallSession Third Party Call (click to connect)
- 36. Status - Magic Quadrant Gartner report
- 45. Communications in Today’s Workplace How can I reach the right people quickly? Delayed Communications How can I integrate my systems, network and IT? Disparate, Complex Infrastructure How can I leverage existing enterprise networks and the Internet to lower communications costs? High Cost of Communications How can I speed information flow and decision making across geographically dispersed teams? Global/Distributed Customers, Partners and Teams
- 48. Nortel Portfolio Elements: A Comprehensive Framework for CEA Infrastructure Applications/ SOA Middleware Abstraction Layer Professional Services Nortel Call Server/ Softswitch Nortel Data Products 3 rd Party Data Products 3 rd Party Call Server/Softswitch Media Servers 3 rd Party Servers Nortel IMS Server Other Partners Application Development Enablement Deployment Consultancy Nortel Agile Communication Environment WebSphere Application Server Other Frameworks Professional Services Partnerships / Alliances Agile Communication Environment Web Service-Enable the Network
- 49. Headline capabilities: Packaging and productising of Nortel’s Services Oriented Architecture (SOA) environment opening Nortel, and other, PBX’s to be utilised as a web service by any application in the domain Technical Detail: Exposes communication features into Web Services or SOA environment, enabling them to be incorporated into IT applications. Enables network-based policies to enrich IT service with optimised networking Sales Value: The Nortel ACE not only enables long-term UC conversations at the CxO level within organisations, it allows Nortel to provide services to non-Nortel telephony installations Customer Value: Enterprise application users such as SAP, Siebel, Oracle, etc, can add Nortel UC to improve communication and reduce human latency Availability: May ‘08 Portfolio Highlight Agile Communications Environment (A.C.E.)
- 50. Nortel Agile Communication Environment Communications & Network Infrastructure Enterprise Applications & Process Workflow Abstraction Layer (Enabling the Apps) Composite Services Value-Added Applications/Enablers Nortel Agile Communication Environment (ACE) Communications Enabled Applications & Business Processes Adapters Orchestration Policy Comms. Components
- 54. ICA Roadmap Segmented Integrated Transformed Software-based UC platform Breadth of portfolio Ease of deployment & management Single, rich user experience Converged mobility Single directory & identity Investment protection UC enabled business processes Open and extensible CS1000, CS2100/ 2000 App Suite LCS 2005 OCS 2007 Exchange UM Office Suite AD IP Phones Office Communicator Mobile Client Legacy Phone CC Client Email Mobile Phone Desk Phone IM Conferencing Telephony Directory Active Directory Applications Telephony System Feature Servers Media Gateway UC Clients OCS 200x+ Exchange+ Office System Business Processes
Editor's Notes
- Nortel Corporate Presentation © 2004 Nortel
- New Middleware Platform, multi vendor infrastructure – phone, video, SOA Based Web Services Open, simple, rapid deployment Nortel Professional Services Available Q2 08 Speed up comms – biz process event triggers a comm in real time – removing delay. SOA example – Finance co tracks the stock market. Ups/downs triggers video conf call between 2 co execs to discuss crucial event. SOA app checks the schedules of the 2, determines what video conf solution is available and sets up call. If 1 had to leave office, could switch to mobile video call Communications Enabling Applications Built with SOA-based web service components Open, simple and rapid deployment across independent vendors infrastructures and multiple domains
- MCS 5100 is Nortel’s MM solution…made up of many modular components. Going forward these components will be integrated as part of our SOA strategy and become add-on bundles to the CS 1000 offering as today they are currently offered via MCS and our Converged Desktop offering.
- Key Message; 4 prong approach describing how we are deploying our products, services and leveraging third parties (alliances/partners) in creating a CEA Environment. Numbers refer back to slide 9. Enhancements of existing products by adding web service capabilities - Nortel plans to further enhance existing products to make them available as a Web Service, and introduce a new generation of products and solutions which are built specifically to meet the needs of SOA-based environments. In June 2007, Nortel unveiled Web Services enablement on the Application Server 5200 and Communication Server 2000 IP Multimedia Softswitch, which allow service providers to offer their enterprise and residential customers interactive multimedia communications tools for their websites based on functionalities such as click-to-connect, instant messaging and presence. Contact Center is another proof point that we have the expertise to leverage Web Services in integrating in this case with CRM applications Nortel Foundation Environment (generic term, we are in process of getting legal to approve a brand name) is a this software-based environment that enables key capabilities or services such as Click2Connect, location, presence, proximity, and identity, to be presented as Web service components that can be quickly and easily integrated into business applications and processes. In addition, the platform will also serve as a foundation to allow customers to combine, mix and match these components to create new value-added applications and services. IBM’s WebSphere Application Server technology is integrated with Nortel’s Foundation Environment, combining Nortel’s communications expertise with IBM’s best-of-breed application server technology. Partnerships to compliment expertise –Nortel is working directly with industry leaders, such as Microsoft and IBM, as well as with the standards development community, to accelerate the evolution of the technology that will integrate the communication capabilities of the telecom world with business processes and applications.. 4. A suite of network applications services offerings, available through the Global Services organization, to both carrier and enterprise customers to assist in their migration to and deployment of communications-enabled applications. This includes custom application development, hosted Web Service offerings, and support with design, development and integration of Web Services into their business processes. Capabilities: ThirdPartyCall (Click2Call) AudioCall Instant Message Presence Location Zone Location Sametime Integration with CS1000 Adaptors SIP (MCS) SIP (Cisco Call Manager) TR87 (CS1000) Ekahau Location Server
- clear path to customers on not only moving first to VoIP but on to UC and toward an environment where communications are fully embedded into all business process tools. Build on what a customer has and we move from there Won ’ t spend time on details – our experts are here – go to workshops You might wonder what makes me so confident in our approach …
- Messages The third phase is being enabled through what we call application convergence, the communications enablement of business applications and processes through UC. The extends UC to business applications for integration and simplification, and to customer- and employee-facing business processes to eliminate latency (i.e. human to human, and human to machine interactions) and improve productivity. This strategy not only represents the segue from UC towards an SOA deployment but also sets the stage for UC as an application. Through a SOA/Web Services environment, UC capabilities and components extracted through adaptors from existing call server infrastructures, can be made available to business applications and processes. Our communications enablement strategy was announced in November 2007 and includes a unique partnership with IBM leveraging their Websphere SOA framework. It ’ s all about software as both a toolkit for our larger customers and partners, and turn-key solutions from Nortel GPS. We believe vertically integrated network-centric approaches like those from Cisco inhibit innovation.
- 17/03/10 10:32 ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. We believe that com is at a crossroads Overload: 100 messages per day in 7 different locations. Avg IW spends 37 min per week trying to find people on phone. Goal: Single inbox. Global: What we’ve lost is the ability to walk down hall and get an answer. 12 people in 10 dif locations. Moving an office. Goal: Presence Cost: I have 7 times the number of servers I had 2 years ago. New devices. Goal is to leverage current inv, create single ifnra, single identity Complex: Infra for your phone network doesn’t mesh with that for your IP networks. Goal is to create a single infra – leveraging current inv. The average information worker spends 37 minutes per week trying to find people on the phone; that era is about to end. A new way to communicate starts today. . Business Communications is at a Crossroads People face more information in more places than ever before IWs get nearly 100 messages per day in up to 7 different places. (Harris, 2007) On average, an IW spends 37 minutes per week -- more than 30 hours per year -- playing phone tag. (Harris 2007) The PC and mobile phone have become the primary workplace communications tools 89% of IWs cite email is the most important tool for business communication, more than the phone (Harris, 2007) 85% of IWs rate email as a tool that makes the workday easier. (Harris, 2007) One in four IWs indicate that e-mail is essential to their job and that “they can’t live without it”, while one in five information workers describe e-mail as “mission critical”. (Harris, 2007) On average, e-mail comprises one-half of total business communication and consumes about 25% of a business worker’s workday. (Harris, 2007) 80% of information workers are most likely to first check their computers each morning for messages vs. 14% phone and 6% cell phone or other. (Harris, 2007) Among those that use IM, one third (34%) prefer to use IM over the phone. (Harris, 2007) One in six business e-mails are sent from an information worker’s home PC. (Harris, 2007) By 2010, 40% of companies will complete the convergence of their entire voice & data networks onto a single network (Gartner, 10/06)
- UC isn’t about saving mins per worker per day, it’s about accelerating business processes – making the organisation run faster, smoother. Instant communications with experts anywhere. Take UC in healthcare for example X ray required. Process workflow – IM to wireless device, present of available technician, location. Send X ray results electronically to Doctor – mm collaboration. You see we’ve used nortel services to build in location detection and integrated UC into hospital web pages
- Key Message; 4 prong approach describing how we are deploying our products, services and leveraging third parties (alliances/partners) in creating a CEA Environment. Numbers refer back to slide 9. Enhancements of existing products by adding web service capabilities - Nortel plans to further enhance existing products to make them available as a Web Service, and introduce a new generation of products and solutions which are built specifically to meet the needs of SOA-based environments. In June 2007, Nortel unveiled Web Services enablement on the Application Server 5200 and Communication Server 2000 IP Multimedia Softswitch, which allow service providers to offer their enterprise and residential customers interactive multimedia communications tools for their websites based on functionalities such as click-to-connect, instant messaging and presence. Contact Center is another proof point that we have the expertise to leverage Web Services in integrating in this case with CRM applications Nortel Foundation Environment (generic term, we are in process of getting legal to approve a brand name) is a this software-based environment that enables key capabilities or services such as Click2Connect, location, presence, proximity, and identity, to be presented as Web service components that can be quickly and easily integrated into business applications and processes. In addition, the platform will also serve as a foundation to allow customers to combine, mix and match these components to create new value-added applications and services. IBM’s WebSphere Application Server technology is integrated with Nortel’s Foundation Environment, combining Nortel’s communications expertise with IBM’s best-of-breed application server technology. Partnerships to compliment expertise –Nortel is working directly with industry leaders, such as Microsoft and IBM, as well as with the standards development community, to accelerate the evolution of the technology that will integrate the communication capabilities of the telecom world with business processes and applications.. 4. A suite of network applications services offerings, available through the Global Services organization, to both carrier and enterprise customers to assist in their migration to and deployment of communications-enabled applications. This includes custom application development, hosted Web Service offerings, and support with design, development and integration of Web Services into their business processes. Capabilities: ThirdPartyCall (Click2Call) AudioCall Instant Message Presence Location Zone Location Sametime Integration with CS1000 Adaptors SIP (MCS) SIP (Cisco Call Manager) TR87 (CS1000) Ekahau Location Server
- Portray how ICA is transforming communications from voice to other apps, to the network and business processes Phase 1 – move from Segmented to Integrated Segmented – Multiple user experiences, multiple applications, multiple networks, complexity in the IT environment to deploy and manage. Not efficient from a TCO perspective Integrated [Removing Boundaries] – convergence at the application layer, convergence at the network layer bringing the application layer together with the network layer for true convergence. From an end user perspective – one consistent user experience across application and network boundaries What are we doing in “Integrated” – From an end-user perspective: converging deskphone with computer, multi-modal communications in single client experience (IM, voice, video, presence, mobility). Adding UM, multi-media conferencing. From an Network & IT perspective: single directory, single identity for ease of deployment, management and single-sign on for users. Moved all communications on the data network. Transformed: Next step in the evolution – extend UC to business processes, integrate UC with LOB solutions. Extend UC across the enterprise while keeping cost and complexity low (turning UC on for the masses). How we do this: build together an open, software-based extensible UC platform that provides the opportunity to transform business processes by making people at the center of the business process. Communications architecture will evolve and adapt to UC model. As part of this – Nortel is evolving PBX and application suite to a feature server suite which will be modular and easily extensible. The joint platform will include OCS and Exchange and the telephony feature servers. Investment protection & smooth evolution – support for existing Nortel PBX systems Core value prop of journey – investment protection, ease of deployment & mgmt, lowering TCO, single-identity & user experience, mobility so that UC can deliver true value for the business. Nortel Corporate Presentation © 2004 Nortel