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Strategic Marketing E-Learning Module

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This document provides an overview of an e-learning module on strategic marketing. It discusses understanding competitors through competitor analysis. It also covers competitive marketing strategies focused on creating value for customers. Additionally, it addresses balancing customer needs with competitor orientation to become a truly market-centered organization. The objectives are to discuss competitor understanding, explain competitive strategies, and illustrate balancing customers and competitors.

Education
1 of 6
Strategic marketing E-learning module (by) Lija Maymadathil MBA WS 08 / 09 Prof. Dr. Laukamm
Strategic Marketing ,[object Object],[object Object],[object Object],Strategic Marketing = How to succeed against competitors?
[object Object],[object Object],Strategic Marketing
[object Object],[object Object],[object Object],Agenda
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objectives
[object Object],[object Object],[object Object],Strategic Marketing Please click: http://www.youtube.com/watch?v=tkxV9rvv5zY and keep in mind! (will be relevant later on)

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Strategic Marketing E-Learning Module