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E Metrics Final Jgjd

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  • 1. Emetrics Summit Washington, DC October 16, 2007 June Dershewitz VP Analytics, Semphonic James Gardner VP Marketing, Aquent Successful Career Management Strategies for Web Analytics Professionals
  • 2.
    • Labor markets correct themselves
    • Steady paycheck vs. personal fulfillment
    • Options, planning = confidence, motivation
    Our professional skills are HOT … … but that doesn’t make career choices easier.
  • 3.
    • June’s path to Emetrics
    • Shattering some myths
      • Job-hopping, Freelance consulting, Swiss Army knife
    • Managing your career
      • Self-responsibility, Knowing yourself, Goals & dreams, Confronting gaps, Living your plan
    Discussion Points
  • 4.
    • BA in math, then more math
    • 1999: First web analyst job
    • 2001-2003: Web analytics vendor, then DBA
    • 2004-2007: Web analytics contract work for Wells Fargo, Oracle, CNET, Blue Shield, etc.
    • August 2007: Semphonic
    June’s Path to Emetrics
  • 5.
    • Only a stigma if you let it become one
    • Find and maintain career focus
    • Prepare to explain your reasons for moving …you will be explaining for years
    • Whatever you do, don’t burn bridges .
    Shattered Myth #1: Job-Hopping
  • 6. Not right for everyone, but perfect for some Shattered Myth #2: Freelance Consulting PRO CON
    • Learn fast -- tough projects, varied challenges, demanding clients
    • “ Get in, get out” mindset -- less politics
    • Work/life flexibility
    • Potential financial upside
    • Earnings volatility
    • Imposed self-sufficiency
      • Always job-hunting
      • Taxes, healthcare, 401k
      • Skill development
    • Can be lonely
    • Long-term impact hard to gauge
  • 7. Knowing “a little about a lot” helps Shattered Myth #3: Swiss Army Knife
    • Technical
      • HTML, Javascript, web analytics tools
    • Analytical
      • Quantitative, fact-based
    • Business
      • ROI, $
    • People
      • Persuasive, results-oriented
  • 8. Managing Your Career 2 How well do you really know yourself -- your strengths, passions, and successes (and vice-versa)? Knowing yourself 3 What are your short-term career goals and longer-term life dreams? Goals & dreams 5 What are you doing this week/month to get closer to your goals & dreams? Living your plan 1 Who else cares as much about you and your career as you do? Self-responsibility 4 What are the barriers between today’s reality and your goals & dreams? How real are they? How can they be addressed? Confronting gaps
  • 9.
    • “ The cold, hard, truth is that you’ve got to look after yourself.”
    • - David Maister
    #1 Maister on Self-Responsibility: (Thanks: http://about.davidmaister.com/bio/)
  • 10. #2 Knowing Yourself
    • Yesterday:
    • When have you been happiest and most successful in your career?
    • What did you used to dream about doing?
    • What have past personality or aptitude tests revealed about you?
    • Today:
    • Do you like your current career trajectory? Are you satisfied in your present job?
    • What does your future look like in the company you work for now?
    • What are your favorite and least favorite parts of the job you have now?
    • Tomorrow:
    • What skills and knowledge would you like to use more often? What skills and knowledge would you like to learn?
    • What professional goals do you hope to accomplish in the next two years? Five years?
    • What would you do if you didn’t have to work for a living?
    After every question, ask: “why?” (and then “why” again)
  • 11.
    • Know (and start making known) your immediate and <12 month goals
    • Don’t lose sight of your dreams (or your non-professional priorities)
    #3 Goals & Dreams
  • 12. #4 Confronting Gaps
  • 13. Confronting Gaps
    • What’s really between you and your future?
    • Develop your own list -- specific, actionable
    • Consult your manager (but trust seasoned friends, mentors, colleagues)
    • Separate the real from your self-created life baggage (hint: this is quite hard!)
    • Create your to-do plan for the quarter, year
    • Should you revisit your goals and dreams? Be honest!
  • 14.
    • Every 3 months, audit yourself:
    • Am I making progress at increasing my value in the market?
    • Am I bringing the right value to my employer?
    • Am I being fairly compensated for my contributions?
    • Am I mind/body/soul happy?
    • If not -- seek enrichment , education , and/or community (and, after much thought, seek change )
    (Thanks: Stephane Hamel, blog.immeria.net) #5 Living Your Plan
  • 15. Managing Your Career 2 How well do you really know yourself -- your strengths, passions, and successes (and vice-versa)? Knowing yourself 3 What are your short-term career goals and longer-term life dreams? Goals & dreams 5 What are you doing this week/month to get closer to your goals & dreams? Living your plan 1 Who else cares as much about you and your career as you do? Self-responsibility 4 What are the barriers between today’s reality and your goals & dreams? How real are they? How can they be addressed? Confronting gaps
  • 16.
    • Unplanned, unmanaged careers rarely lead to professional happiness
    • You can’t delegate: nobody cares about your career as much as you do
    • Getting started is the hardest part of the journey (and it’s not that hard!)
    Get Started!
  • 17.
    • June Dershewitz
    • [email_address]
    • blog: june.typepad.com
    • www.semphonic.com
    James Gardner [email_address] linkedin.com/in/gardner www.aquent.com Thank You! Email June for more career perspectives and James for Aquent career management resources (including copies of these slides)
  • 18. Emetrics Summit Washington, DC October 16, 2007 June Dershewitz VP Analytics, Semphonic James Gardner VP Marketing, Aquent Successful Career Management Strategies for Web Analytics Professionals
  • 19.  
  • 20.
    • The cold, hard, truth is that you’ve got to look after yourself.
    • You can’t assume that anyone is really looking out for your best interests (in spite of what they may say.)
    • There may be a human resources department in your firm, managers, coaches and a mentoring system. But don’t get fooled. Your career is up to you and you alone.
    • No one will tell you what experience you should be obtaining, let alone help you get it.
    • If you want a specific experience, ask for it.
    • Better yet, just go grab it.
    • Do not expect that you will be promoted because you deserve it - it is unlikely that anyone is really keeping track.
    • If you want to be promoted, ask to be promoted.
    • Generally, things do not come to those who do not ask for them.
    • None of this means you should be rude, disrespectful to others, or fail to be a team player. It just means don’t be naïve.
    • In spite of what they may say, it’s up to you. You’re on your own, kid.
    • Manage your own career. No one else will.
    Maister on Self-Responsibility: (http://about.davidmaister.com/bio/)
  • 21. Knowing Yourself
    • Yesterday:
    • What have you liked most about jobs you've had in the past? Why?
    • What are the most and least appealing aspects of the companies you've worked for?
    • What are the reasons you've left past jobs?
    • What technical skills or industry-specific knowledge have you gained?
    • Which of your personality traits or soft skills have employers liked? Why?
    • Today:
    • Do you like your current career trajectory? Are you satisfied in your present job? Why?
    • Do you like the company you work for now and the goals it is trying to accomplish?
    • What does your future look like in the company you work for now?
    • What are your favorite and least favorite parts of the job you have now? Why?
    • Do you belong to any professional associations or participate in any career-related activities outside your job (volunteering, mentoring, training, etc.)?
    • Tomorrow:
    • Are there other careers you have a strong interest in exploring?
    • Are there other companies you'd like to work for? Why?
    • Are there other jobs or departments in your current company that interest you?
    • What skills and knowledge would you like to use more often? What skills and knowledge would you like to learn?
    • What professional goals do you hope to accomplish in the next two years? Five years?
    • What would you do if you didn’t have to work for a living? Why aren’t you doing that?

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