Pria Webinar Jan08

Dow Jones Factiva Web 2.0 Trends and Technologies and the Impact on the Enterprise Lorraine Worley Product Champion Dow Jones Enterprise Media Group

Agenda
What is Web 2.0?
Examples/Trends of Web 2.0 Technologies
Business Impact
Enterprise adoption of Web 2.0?
What is Dow Jones doing in this space?

What is Web 2.0?

What is Web 2.0? Creativity Collaboration Participation Sharing

Examples of Web 2.0 Technologies

Social Networks

RSS, Podcasts and Wikis

Mashups

1.0 to 2.0 Web 1.0 Double Click Ofoto Akamai Mp3.com Britannica Online Personal website evites Domain name Speculation Page views Screen scraping Publishing Content Management Systems Taxonomy Stickiness Web 2.0 Google Adsense Flickr BitTorrent Napster Wikipedia Blogging upcoming.org Search Engine Optimization Cost per Click Web Services Participation Wikis Tagging Syndication Source: FOO Camp, a conference at O'Reilly Media

Business Impact

iPhone Article Causes Intraday Plunge
Engadget posted a story May 16 based on what it thought was an internal Apple email that the iPhone was going to be delayed several months.
Engadget sought comment from Apple, but after they didn’t respond for 2 hours, ran the story.
Apple market cap fell $4 billion in 6 minutes.
Engadget corrected the story and the stock recovered before the close, but many investors lost (and made) big.
New Media’s Impact on Communications “ False alarm: iPhone NOT delayed until October” 16 May 2007

Cadbury’s Wispa 14,000 people joined "bring back Wispa" groups on Facebook “ This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand” Tony Bilsborough, spokesman for Cadbury

HSBC 6,000 students rallied together and threatened to boycott HSBC

The Kryptonite saga
Kryptonite Evolution 2000 bike lock is advertised as providing the ‘toughest bicycle security in moderate to high crime areas.
However, on 12th September 2004 a cyclist named Chris Brennan posted a message to the Bike Forums site claiming that the Evolution 2000 lock could be picked in seconds using the end of a ballpoint pen.

The Kryptonite saga
On 14th September a blog, Metafilter, picked up the trail as did Engadget shortly afterwards. Videos showing how to open Kryptonite locks with a ballpoint pen in less than 30 seconds started to flourish on VLOGS (video blogs)

The Kryptonite saga
The story subsequently appeared in the mainstream media 2 days later picked up by the Boston Globe on 16th September.
The Associated Press also sparked a media frenzy with powerful headlines such as “Pen mightier than lock” and “Bike lock Fiasco” and class action lawsuits followed.

The Kryptonite saga
On 23rd September Kryptonyte announced a product recall worth $10 million and settled a class action lawsuit by offering up to $ 3,000 for each bicycle stolen as a result of the faulty lock.
11 days from blog reaction to settled lawsuits 23 September 2004 Product recall and settled lawsuits 12 September 2004 Cyclist posted message to Bike Forums site claiming lock could be picked in seconds 14 September 2004 Blogs pick up the story and use video blogs to demonstrate

Voltaic Backpack: Sustainable Success
In September 2004 entrepreneur Shayne McQuade received an early sample of his company's solar-powered backpack that could charge the owner’s cell phone and other gadgets.
He asked a friend - a blogger who runs a small blog called Treehugger - to blog about it.

Voltaic Backpack: sustainable success
Treehugger posted an entry on 4th September which was picked up by CoolHunting and then Gizmodo (high-tech gadget focused blogs). Surfing on the product frenzy,
Voltaïc Backpack gained precious media coverage on CNN, NY1, Discovery Channel, BBC, ABC, NBC, FHM, T3, Stuff, Cargo, Organic Style, Plenty, Fortune, Wired, Fast Company, The Guardian, US News and World Report was finally picked up by the Wall Street Journal on 12th December as a last minute Christmas gift idea.

Voltaic Backpack: sustainable success
During the year Voltaïc also secured various awards including Hippyshopper’s Green Gadget of the Tear and PC News Weekly’s Top 10 Gadgets 2005.
This positive word of mouth translated into amazing sales success. In November 2005 Voltaic's founder Shayne McQuade reported that third quarter sales of the $239 backpacks had already doubled the sales achieved in the first half of 2005.
4 months from blog listing to Wall Street Journal September 2005 Sales doubled in third quarter vs. first quarter 2005 September 2004 Shayne McQuade asks a friend who runs Treehugger - to blog about it December 2004 Wall Street Journal lists as Christmas gift idea Treehugger runs the story and it is picked up by media

Photo tools

The Impact of “2.0” functionality

How is the Enterprise adopting Web 2.0?

Enterprise 2.0
Emergence of collaborative tools in corporations
Bottom Up-Top Down approach
Reverse Mentoring

Enterprise 2.0 Adoption
Enterprises using or planning to use:
Social networking tools: 37%
RSS : 35%
Podcast: 35%
Wikis: 33%
Blogs: 32%
Mash-ups: 21%
McKinsey Research-August 2007- Enterprise 2.0 Survey

Gen Y Expectation
Impact of “digital natives”
Workflow around users, not technology
Changing expectations about how work environments should function
Influence of social networks
Work revolves around informal, ad hoc groups
Adaptation of social tools for enterprise use (i.e. FaceBook, My Space, blogs)

Portal evolution | Centralised Intranet/ CRM/ERP…

Portal evolution | The Bloggers Intranet/ CRM/ERP… blog blog blog blog

Portal evolution | The bloggers + Wiki Wiki Wiki Intranet/ CRM/ERP… blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog

Portal evolution | The bloggers + Wiki Wiki UGC Wiki Wiki Intranet/ CRM/ERP… blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog

Characteristics: Extreme Trust

Its all about you. The user is at the center
You Create Content UGC
You Publish
You Categorise
You rate/rank
You Participate

You are part of a network
Participation
Collective intelligence
No one knows everything
Everyone knows something

What is Dow Jones doing in this space?

Diverse Information Needs Across the Organisation Innovative platform capabilities: alert, search, monitor, cluster, discovery, analytics Flexible delivery options: JSON, RSS, HTML, API, XML, widgets, email Factiva iWorks Factiva.com Factiva Reader

Click on any filter to discover a new perspective on your search Click on any time bar to see articles for that timeframe Click on clusters to discover emerging trends Unique intelligent filters organise articles by subject, companies and industries

Multimedia and Web Content
Expanded Web content:
12,000 Web sites and 4,000 blogs with global coverage
Multimedia: fully searchable audio and video content
Text-to-Speech allows you to listen to articles whilst doing other tasks

Factiva.com Newsletters
Simple content selection , intuitive design and flexible styling option to create a professional newsletter
Disseminate value-added content across the enterprise
Increased productivity of PR/Corp Comms professional and Knowledge Manager

Download Dow Jones Factiva shortcut icon to BlackBerry
Instant access to the latest news and business information whilst you’re on the move
Platform capability supported for BlackBerry and available for most smartphones
Keeping Professionals Connected

Dow Jones Insight | Media Analytics

Coffee or Facebook?

Questions Useful Links: http://www.web-strategist.com/blog/category/social-networking/ Jeremiah Owyang - Snr Analyst at Forrester – Social Computing http://engineerswithoutfears.blogspot.com/ http://blogpond.com.au/top-100-australian-blogs-index/ http://www.factiva.com/

Pria Webinar Jan08

by guest1d0cef on Aug 10, 2008

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