Pria Webinar Jan08

Dow Jones Factiva Web 2.0 Trends and Technologies and the Impact on the Enterprise Lorraine Worley Product Champion Dow Jones Enterprise Media Group

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Web 2.0? Creativity Collaboration Participation Sharing

Examples of Web 2.0 Technologies

1.0 to 2.0 Web 1.0 Double Click Ofoto Akamai Mp3.com Britannica Online Personal website evites Domain name Speculation Page views Screen scraping Publishing Content Management Systems Taxonomy Stickiness Web 2.0 Google Adsense Flickr BitTorrent Napster Wikipedia Blogging upcoming.org Search Engine Optimization Cost per Click Web Services Participation Wikis Tagging Syndication Source: FOO Camp, a conference at O'Reilly Media

iPhone Article Causes Intraday Plunge ,[object Object],[object Object],[object Object],[object Object],New Media’s Impact on Communications “ False alarm: iPhone NOT delayed until October” 16 May 2007

Cadbury’s Wispa 14,000 people joined "bring back Wispa" groups on Facebook “ This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand” Tony Bilsborough, spokesman for Cadbury

HSBC 6,000 students rallied together and threatened to boycott HSBC

The Kryptonite saga ,[object Object],[object Object]

The Kryptonite saga ,[object Object]

The Kryptonite saga ,[object Object],11 days from blog reaction to settled lawsuits 23 September 2004 Product recall and settled lawsuits 12 September 2004 Cyclist posted message to Bike Forums site claiming lock could be picked in seconds 14 September 2004 Blogs pick up the story and use video blogs to demonstrate

Voltaic Backpack: Sustainable Success ,[object Object],[object Object]

Voltaic Backpack: sustainable success ,[object Object],[object Object]

Voltaic Backpack: sustainable success ,[object Object],[object Object],4 months from blog listing to Wall Street Journal September 2005 Sales doubled in third quarter vs. first quarter 2005 September 2004 Shayne McQuade asks a friend who runs Treehugger - to blog about it December 2004 Wall Street Journal lists as Christmas gift idea Treehugger runs the story and it is picked up by media

The Impact of “2.0” functionality

How is the Enterprise adopting Web 2.0?

Enterprise 2.0 ,[object Object],[object Object],[object Object]

Enterprise 2.0 Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],McKinsey Research-August 2007- Enterprise 2.0 Survey

Gen Y Expectation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Portal evolution | Centralised Intranet/ CRM/ERP…

Portal evolution | The Bloggers Intranet/ CRM/ERP… blog blog blog blog

Portal evolution | The bloggers + Wiki Wiki Wiki Intranet/ CRM/ERP… blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog

Portal evolution | The bloggers + Wiki Wiki UGC Wiki Wiki Intranet/ CRM/ERP… blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog

Characteristics: Extreme Trust

Its all about you. The user is at the center ,[object Object],[object Object],[object Object],[object Object],[object Object]

You are part of a network ,[object Object],[object Object],[object Object],[object Object]

What is Dow Jones doing in this space?

Diverse Information Needs Across the Organisation Innovative platform capabilities: alert, search, monitor, cluster, discovery, analytics Flexible delivery options: JSON, RSS, HTML, API, XML, widgets, email Factiva iWorks Factiva.com Factiva Reader

Click on any filter to discover a new perspective on your search Click on any time bar to see articles for that timeframe Click on clusters to discover emerging trends Unique intelligent filters organise articles by subject, companies and industries

Multimedia and Web Content ,[object Object],[object Object],[object Object],[object Object]

Factiva.com Newsletters ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Keeping Professionals Connected

Dow Jones Insight | Media Analytics

Questions Useful Links: http://www.web-strategist.com/blog/category/social-networking/ Jeremiah Owyang - Snr Analyst at Forrester – Social Computing http://engineerswithoutfears.blogspot.com/ http://blogpond.com.au/top-100-australian-blogs-index/ http://www.factiva.com/

Pria Webinar Jan08

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Pria Webinar Jan08