Pria Webinar Jan08


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Web 2.0 Trends and Technologies and the impact on the Enterprise.

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  • Pria Webinar Jan08

    1. 1. Dow Jones Factiva Web 2.0 Trends and Technologies and the Impact on the Enterprise Lorraine Worley Product Champion Dow Jones Enterprise Media Group
    2. 2. Agenda <ul><li>What is Web 2.0? </li></ul><ul><li>Examples/Trends of Web 2.0 Technologies </li></ul><ul><li>Business Impact </li></ul><ul><li>Enterprise adoption of Web 2.0? </li></ul><ul><li>What is Dow Jones doing in this space? </li></ul>
    3. 3. What is Web 2.0?
    4. 4. What is Web 2.0? Creativity Collaboration Participation Sharing
    5. 5. Examples of Web 2.0 Technologies
    6. 6. Blogs
    7. 7. Social Networks
    8. 8. RSS, Podcasts and Wikis
    9. 9. Mashups
    10. 10.  1.0 to 2.0 Web 1.0 Double Click Ofoto Akamai Britannica Online Personal website evites Domain name Speculation Page views Screen scraping Publishing Content Management Systems Taxonomy Stickiness Web 2.0 Google Adsense Flickr BitTorrent Napster Wikipedia Blogging Search Engine Optimization Cost per Click Web Services Participation Wikis Tagging Syndication Source: FOO Camp, a conference at O'Reilly Media
    11. 11. Business Impact
    12. 12. iPhone Article Causes Intraday Plunge <ul><li>Engadget posted a story May 16 based on what it thought was an internal Apple email that the iPhone was going to be delayed several months. </li></ul><ul><li>Engadget sought comment from Apple, but after they didn’t respond for 2 hours, ran the story. </li></ul><ul><li>Apple market cap fell $4 billion in 6 minutes. </li></ul><ul><li>Engadget corrected the story and the stock recovered before the close, but many investors lost (and made) big. </li></ul>New Media’s Impact on Communications “ False alarm: iPhone NOT delayed until October” 16 May 2007
    13. 13. Cadbury’s Wispa 14,000 people joined &quot;bring back Wispa&quot; groups on Facebook “ This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand” Tony Bilsborough, spokesman for Cadbury
    14. 14. HSBC 6,000 students rallied together and threatened to boycott HSBC
    15. 15. The Kryptonite saga <ul><li>Kryptonite Evolution 2000 bike lock is advertised as providing the ‘toughest bicycle security in moderate to high crime areas. </li></ul><ul><li>However, on 12th September 2004 a cyclist named Chris Brennan posted a message to the Bike Forums site claiming that the Evolution 2000 lock could be picked in seconds using the end of a ballpoint pen. </li></ul>
    16. 16. The Kryptonite saga <ul><li>On 14th September a blog, Metafilter, picked up the trail as did Engadget shortly afterwards. Videos showing how to open Kryptonite locks with a ballpoint pen in less than 30 seconds started to flourish on VLOGS (video blogs) </li></ul>
    17. 17. The Kryptonite saga <ul><li>The story subsequently appeared in the mainstream media 2 days later picked up by the Boston Globe on 16th September. </li></ul><ul><li>The Associated Press also sparked a media frenzy with powerful headlines such as “Pen mightier than lock” and “Bike lock Fiasco” and class action lawsuits followed. </li></ul>
    18. 18. The Kryptonite saga <ul><li>On 23rd September Kryptonyte announced a product recall worth $10 million and settled a class action lawsuit by offering up to $ 3,000 for each bicycle stolen as a result of the faulty lock. </li></ul>11 days from blog reaction to settled lawsuits 23 September 2004 Product recall and settled lawsuits 12 September 2004 Cyclist posted message to Bike Forums site claiming lock could be picked in seconds 14 September 2004 Blogs pick up the story and use video blogs to demonstrate
    19. 19. Voltaic Backpack: Sustainable Success <ul><li>In September 2004 entrepreneur Shayne McQuade received an early sample of his company's solar-powered backpack that could charge the owner’s cell phone and other gadgets. </li></ul><ul><li>He asked a friend - a blogger who runs a small blog called Treehugger - to blog about it. </li></ul>
    20. 20. Voltaic Backpack: sustainable success <ul><li>Treehugger posted an entry on 4th September which was picked up by CoolHunting and then Gizmodo (high-tech gadget focused blogs). Surfing on the product frenzy, </li></ul><ul><li>Voltaïc Backpack gained precious media coverage on CNN, NY1, Discovery Channel, BBC, ABC, NBC, FHM, T3, Stuff, Cargo, Organic Style, Plenty, Fortune, Wired, Fast Company, The Guardian, US News and World Report was finally picked up by the Wall Street Journal on 12th December as a last minute Christmas gift idea. </li></ul>
    21. 21. Voltaic Backpack: sustainable success <ul><li>During the year Voltaïc also secured various awards including Hippyshopper’s Green Gadget of the Tear and PC News Weekly’s Top 10 Gadgets 2005. </li></ul><ul><li>This positive word of mouth translated into amazing sales success. In November 2005 Voltaic's founder Shayne McQuade reported that third quarter sales of the $239 backpacks had already doubled the sales achieved in the first half of 2005. </li></ul>4 months from blog listing to Wall Street Journal September 2005 Sales doubled in third quarter vs. first quarter 2005 September 2004 Shayne McQuade asks a friend who runs Treehugger - to blog about it December 2004 Wall Street Journal lists as Christmas gift idea Treehugger runs the story and it is picked up by media
    22. 22. Photo tools
    23. 23. The Impact of “2.0” functionality
    24. 24. How is the Enterprise adopting Web 2.0?
    25. 25. Enterprise 2.0 <ul><li>Emergence of collaborative tools in corporations </li></ul><ul><li>Bottom Up-Top Down approach </li></ul><ul><li>Reverse Mentoring </li></ul>
    26. 26. Enterprise 2.0 Adoption <ul><li>Enterprises using or planning to use: </li></ul><ul><ul><li>Social networking tools: 37% </li></ul></ul><ul><ul><li>RSS : 35% </li></ul></ul><ul><ul><li>Podcast: 35% </li></ul></ul><ul><ul><li>Wikis: 33% </li></ul></ul><ul><ul><li>Blogs: 32% </li></ul></ul><ul><ul><li>Mash-ups: 21% </li></ul></ul>McKinsey Research-August 2007- Enterprise 2.0 Survey
    27. 27. Gen Y Expectation <ul><li>Impact of “digital natives” </li></ul><ul><ul><li>Workflow around users, not technology </li></ul></ul><ul><ul><li>Changing expectations about how work environments should function </li></ul></ul><ul><li>Influence of social networks </li></ul><ul><ul><li>Work revolves around informal, ad hoc groups </li></ul></ul><ul><ul><li>Adaptation of social tools for enterprise use (i.e. FaceBook, My Space, blogs) </li></ul></ul>
    28. 28. Portal evolution | Centralised Intranet/ CRM/ERP…
    29. 29. Portal evolution | The Bloggers Intranet/ CRM/ERP… blog blog blog blog
    30. 30. Portal evolution | The bloggers + Wiki Wiki Wiki Intranet/ CRM/ERP… blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog
    31. 31. Portal evolution | The bloggers + Wiki Wiki UGC Wiki Wiki Intranet/ CRM/ERP… blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog blog
    32. 32. Characteristics: Extreme Trust
    33. 33. Its all about you. The user is at the center <ul><li>You Create Content UGC </li></ul><ul><li>You Publish </li></ul><ul><li>You Categorise </li></ul><ul><li>You rate/rank </li></ul><ul><li>You Participate </li></ul>
    34. 34. You are part of a network <ul><li>Participation </li></ul><ul><li>Collective intelligence </li></ul><ul><ul><li>No one knows everything </li></ul></ul><ul><ul><li>Everyone knows something </li></ul></ul>
    35. 35. What is Dow Jones doing in this space?
    36. 36. Diverse Information Needs Across the Organisation Innovative platform capabilities: alert, search, monitor, cluster, discovery, analytics Flexible delivery options: JSON, RSS, HTML, API, XML, widgets, email Factiva iWorks Factiva Reader
    37. 37. Click on any filter to discover a new perspective on your search Click on any time bar to see articles for that timeframe Click on clusters to discover emerging trends Unique intelligent filters organise articles by subject, companies and industries
    38. 38. Multimedia and Web Content <ul><li>Expanded Web content: </li></ul><ul><li>12,000 Web sites and 4,000 blogs with global coverage </li></ul><ul><li>Multimedia: fully searchable audio and video content </li></ul><ul><li>Text-to-Speech allows you to listen to articles whilst doing other tasks </li></ul>
    39. 39. Newsletters <ul><ul><li>Simple content selection , intuitive design and flexible styling option to create a professional newsletter </li></ul></ul><ul><ul><li>Disseminate value-added content across the enterprise </li></ul></ul><ul><ul><li>Increased productivity of PR/Corp Comms professional and Knowledge Manager </li></ul></ul>
    40. 40. <ul><li>Download Dow Jones Factiva shortcut icon to BlackBerry </li></ul><ul><li>Instant access to the latest news and business information whilst you’re on the move </li></ul><ul><li>Platform capability supported for BlackBerry and available for most smartphones </li></ul>Keeping Professionals Connected
    41. 41. Dow Jones Insight | Media Analytics
    42. 42. Coffee or Facebook?
    43. 43. Questions Useful Links: Jeremiah Owyang - Snr Analyst at Forrester – Social Computing