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  • Today Dave Mustaine told me how excited he was with ex-bassist David Ellefson return to Megadeth. Pizza Hut informed me of their latest line of pizzas that I should try once I return home Steve jobs seems ecstatic about the launch of the iPad while a few tech gurus think its all hot air. Also, I got word about my professor’s disappointment with the level of students these days! All this, through 140 characters!
  • Similar in concept to blogging, yet hugely different. Possibilities are endless. So powerful, most popular networking sites are incorporating microblogging platforms.
  • Princeton research on dopamine surges on sending 8 to 10 tweets.
  • Microblogging

    1. 1. Webbers: Anshul(09BM8010) Srikanth(09BM8049) Sujeeth(09BM8053) Uday(09BM8086)
    2. 2. The World in 140 characters
    3. 3. Blogging <ul><li>Blogs as they have shaped into, essentially came into existence in late 1997 </li></ul><ul><li>Blogs were basically online diaries </li></ul><ul><li>Over the years, blogs have sprouted into Micro blogging </li></ul>
    4. 4. What the…??? <ul><li>All about you. </li></ul><ul><li>BUT…. </li></ul><ul><li>Keep it short! </li></ul><ul><li>Spread the word! </li></ul>
    5. 5. Micro blogging
    6. 6. Social Heirarchy
    7. 7. Twitter <ul><li>“ A service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What’s happening?” </li></ul><ul><li>The micro blogging pioneer. </li></ul><ul><li>Started on 21 st March 2006. </li></ul><ul><li>Become the most used word of 2009!!! </li></ul>
    8. 8. What Do People Tweet About? <ul><li>Personal Tweets </li></ul><ul><ul><li>Connecting with friends & family </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><li>Professional Tweets </li></ul><ul><ul><li>Career development & brainstorming </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><li>Company Tweets </li></ul><ul><ul><li>Customer service, reputation management </li></ul></ul><ul><ul><li>News distribution </li></ul></ul>
    9. 9. Social networks feel the tweet-heat! <ul><li>Facebook added a status update feature </li></ul><ul><li>Orkut followed in the recent past. </li></ul><ul><li>LinkedIn also has a micro blogging platform that serves its purpose well. </li></ul>
    10. 10. Few other popular Micro blogging sites <ul><li>Tumblr </li></ul><ul><li>FriendFind </li></ul><ul><li>Jaiku </li></ul><ul><li>Plurk </li></ul><ul><li>Yammer </li></ul><ul><li>Google Buzz </li></ul>
    11. 12. Technology Comparison <ul><li>Microblogging with </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Instant Messaging (IM) </li></ul></ul><ul><ul><li>Short Message Service (SMS) </li></ul></ul><ul><ul><li>Internet Relay Chat (IRC) </li></ul></ul>
    12. 13. Why twitter when we have facebook or orkut <ul><li>Facebook </li></ul><ul><li>If facebook people read you because they know you. </li></ul><ul><li>They want to know about you. </li></ul>
    13. 14. Twitter <ul><li>In twitter it does not matter who you are, it only matter what you say. </li></ul><ul><li>It is simple </li></ul><ul><li>Home page does not clutter. </li></ul>
    14. 15. Technology Comparison (1) Text Length Synchronity μ-blogging 140 characters Asynchronous Blogging Unlimited Asynchronous Email Unlimited Asynchronous IM 300-500 characters Synchronous SMS 160 characters Asynchronous IRC 256 characters Synchronous
    15. 16. Technology Comparison (2) Methods to access (read) the service Other methods to update the service μ-blogging Browser (webpages, RSS), Stand-alone clients, mobile applications Email, IM, SMS and other mobile applications Blogging Browser (webpages, RSS) Email Email Email clients, None IM Stand-alone clients, browser, mobile applications None SMS Mobile applications None IRC Chat client None
    16. 17. How z who
    17. 18. Features
    18. 19. Technology Comparison (3) Audience/Reach Friend/ Contact list Visibility of Contact list μ-blogging World, community, group, person (1 – many) Yes Public to Private Blogging World, community, group, person (1 – many) No N.A. Email Community, group, person (1 – many) Yes Private IM Group, person (1 – 1) Yes Private SMS Group, person (1 – 1) Yes Private IRC Group, person (1 – 1) No N.A.
    19. 20. Overview of the Microsphere Mar 2006 Oct 2007 Jan 2008 Sep 2008 Jul 2008 Dec 2007 Oct 2008 Timeline
    20. 21. Categorizing the Microsphere Narrow focus Broad Focus Simple features Integrated/Additional features
    21. 22. Google in to mircoblogging
    22. 23. General Uses Means of communication
    23. 24. General Uses <ul><li>To see what is going on in the world in real-time </li></ul>
    24. 25. Applications of Microblogging <ul><li>Enterprise </li></ul><ul><ul><li>External Communication </li></ul></ul><ul><ul><li>Internal Communication </li></ul></ul><ul><li>Education </li></ul><ul><ul><li>Student-Teacher </li></ul></ul><ul><ul><li>Student-Student </li></ul></ul><ul><ul><li>Teacher-Teacher </li></ul></ul>
    25. 26. Applications: Enterprise <ul><li>External Communications </li></ul><ul><ul><li>Branding and Marketing </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Customer Relationship Management (Social CRM) </li></ul></ul><ul><ul><li>Direct Traffic and Sales </li></ul></ul><ul><li>Examples: </li></ul><ul><ul><li>Zappos (e-commerce footwear shop) </li></ul></ul><ul><ul><li>Starbucks (coffee chain) </li></ul></ul><ul><ul><li>Sweet Mandarin (restaurant) </li></ul></ul><ul><ul><li>Starhub (telecommunications provider) </li></ul></ul><ul><ul><li>G uy Kawasaki (alltop.com founder, @guykawasaki) </li></ul></ul><ul><ul><li>Kevin Ong (business coach, @drdollars) </li></ul></ul><ul><ul><li>Directory of businesses that use Twitter http://twibs.com/ </li></ul></ul>
    26. 27. Branding and Marketing
    27. 28. Social CRM
    28. 29. Direct Traffic and Sales Adapted from the book “Twitter Revolution” by Deborah Micek and Warren Whitlock
    29. 30. Applications: Enterprise <ul><li>Internal Communications </li></ul><ul><ul><li>Company-wide communication </li></ul></ul><ul><ul><li>IT helpdesk </li></ul></ul><ul><ul><ul><li>track internal IT issues </li></ul></ul></ul><ul><ul><li>External stakeholder relationship management </li></ul></ul><ul><ul><ul><li>converse with partners, suppliers </li></ul></ul></ul><ul><ul><li>Knowledge management </li></ul></ul><ul><ul><ul><li>ask questions, share resources, locate expertise </li></ul></ul></ul><ul><ul><li>Presence awareness </li></ul></ul><ul><ul><ul><li>monitor employees </li></ul></ul></ul><ul><ul><li>Project management and collaboration </li></ul></ul><ul><ul><ul><li>project team updates </li></ul></ul></ul>
    30. 31. Company-wide communication
    31. 32. Project management and collaboration <ul><li>IBM microblogs with BlueTwit </li></ul><ul><li>Internally created service that has its own private messaging and is integrated with Twitter </li></ul>
    32. 33. Applications: Education <ul><li>Student-Teacher </li></ul><ul><ul><li>Lecture backchannel </li></ul></ul><ul><ul><li>Communication and broadcast channel </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Grassroots Virtual Learning Environment </li></ul></ul><ul><ul><li>Online course </li></ul></ul>
    33. 34. Advantages businesses witness from microblogging “Twitter Revolution” by Deborah Micek and Warren Whitlock <ul><li>Communication </li></ul><ul><li>Brand visibility and recognition </li></ul><ul><li>Reputation management and improved customer service satisfaction </li></ul><ul><li>Grow your networks </li></ul><ul><li>Attract customers </li></ul><ul><li>Identify and engage influencers </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Monitor trends </li></ul><ul><li>Access to real-time research </li></ul><ul><li>Enhance event experiences </li></ul>
    34. 35. Emerging Research Areas <ul><li>Webmail and Microblogging Integration </li></ul><ul><li>Type of knowledge shared in microblogging </li></ul><ul><li>Enterprise Applications and Effects </li></ul><ul><li>Educational Applications and Effects </li></ul><ul><li>Microblogs and Dopamines </li></ul>
    35. 37. Future <ul><li>The end of personal privacy? </li></ul><ul><li>The challenge of Facebook and other social networking sites? </li></ul><ul><li>More innovative mash-ups? </li></ul><ul><li>Business intelligence tool? </li></ul><ul><li>Twitter Pro </li></ul>
    36. 38. Future contd… <ul><li>Part of business solutions? </li></ul><ul><li>Part of the enterprise? </li></ul><ul><ul><li>“ Companies without a microblogging system will seem as silly and disadvantaged in the future as companies do today that say &quot;we don't need Instant Messaging, we have email,&quot; or &quot;we don't need email, we have a fax machine.&quot;” (Kirkpatrick, 2009) </li></ul></ul><ul><li>The email of the future? </li></ul><ul><li>Citizen Journalism </li></ul>
    37. 39. Twitter to menace Google? <ul><li>Realtime Results </li></ul><ul><li>Human filtered </li></ul><ul><li>Trending Topics </li></ul>
    38. 40. References (Images) <ul><li>Slide background: http://limeshot.com/2008/twitter-backgrounds </li></ul><ul><li>Comic: Geek & Poke (2009) Bad Weeds Grow Tall http://geekandpoke.typepad.com/geekandpoke/twitter/ </li></ul><ul><li>Tweet bird image: http://www.hongkiat.com/blog/twitter-wallpapers-the-blue-bird/ </li></ul><ul><li>Mumbai attack image: Minxuan Lee (2008) </li></ul><ul><li>Failwhale image: Yiying Lu http://yiyinglu.com/sc/illustration </li></ul><ul><li>Bluetwit interface images: http://davanum.wordpress.com/2008/12/14/bluetwit-firefox-sidebar-supports-twitter-too/ </li></ul><ul><li>Bluetwit users image: http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/bluetwit-user-distribution-by-countr-2 </li></ul><ul><li>OraTweet image: http://pistachioconsulting.com/oratweet-oracles-enterprise-microsharing-application/ </li></ul>
    39. 41. References (Papers) <ul><li>Baker, S. (2008). Big Blue Embraces Social Media. Business Week, May 22, 2008. Retrieved 29 Mar 09, from http://www.businessweek.com/magazine/content/08_22/b4086056643442.htm?chan=technology_technology+index+page_top+stories </li></ul><ul><li>Holotescu, C. & Grosseck, G. (2008 ) SERIOUS FUN IN EDUCATION: USING MICROBLOGGING. International Conference on Knowledge Based Organization </li></ul><ul><li>Java, A., Song, X., Finin, T., and Tseng, B. (2007). Why we twitter: understanding microblogging usage and communities. In Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 Workshop on Web Mining and Social Network Analysis (San Jose, California, August 12 - 12, 2007). WebKDD/SNA-KDD '07. ACM, New York, NY, 56-65 </li></ul><ul><li>Krishnamurthy, B., Gill, P., and Arlitt, M. (2008). A few chirps about twitter. In Proceedings of the First Workshop on online Social Networks (Seattle, WA, USA, August 18 - 18, 2008). WOSP '08. ACM, New York, NY, 19-24 </li></ul><ul><li>Kirkpatrick, M. (March 30, 2009) Status.net Could Point to the Future of Business Intelligence. Read Write Web. Retrieved 29 Mar 09, from http://www.readwriteweb.com/archives/statusnet_could_point_to_the_future_of_business_intelligence.php </li></ul>
    40. 42. References (Papers) <ul><li>McConnachie, D. (2009). NASA delves deeper into cyber-space. Technology & Business. Retrieved 29 Mar 09, from http://www.technologyandbusiness.com.au/broadband-business/Features/NASA-delves-deeper-into-cyber-space.aspx </li></ul><ul><li>Paul, R. (2008). Twitter breaks down barriers in the classroom http://arstechnica.com/old/content/2008/03/twitter-breaks-down-barriers-in-the-classroom.ars </li></ul><ul><li>Tan, W. (2009). Blogging is so dated - now you twitter. The Straits Times (Singapore), February 5. </li></ul><ul><li>Ullrich, C., Borau, K., Luo, H., Tan, X., Shen, L., and Shen, R. (2008). Why web 2.0 is good for learning and for research: principles and prototypes. In Proceeding of the 17th international Conference on World Wide Web (Beijing, China, April 21 - 25, 2008). WWW '08. ACM, New York, NY, 705-714. </li></ul><ul><li>Zhao, D. and Rosson, M. B. (2008). How Might Microblogs Support Collaborative Work? Computer Supported Cooperative Work Workshop 2008 </li></ul>