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1
EngagementEngagement
John, Solomon Software
Conversion Engagement
Awareness
2
“Tell me and I’ll forget.
Show me and I might remember.
Involve me and I will understand.”
3
What is Engagement
4
EngagementEngagement
Strategy to engage stakeholders to for
evolution of a Brand, Product, Services and
Relationship .
5
• Events
• News Letters
• Blog
• Youtube Channels
• Facebook Pages
• Twitter Tweets
• Linkedin Network etc.
Engagement ChannelsEngagement Channels
6
EventsEvents
People like
information not
advertisements
7
Facebook PageFacebook Page
8
9
Twitter FollowersTwitter Followers
10
Competition boss!
Competition….
11
Youtube ChannelYoutube Channel
12
13
BlogBlog
14
15
Linkedin ConnectionsLinkedin Connections
16
17
Email MarketingEmail Marketing
• Spam Vs Bulk mail
• Option to Unsubscribe
• Building Your Lists
• Test Subject Line
• Measure it
18
Email MarketingEmail Marketing
19
It's not a faith in
technology.
It's faith in people.
- Steve Jobs
Designer of New World

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Digital Marketing - Engagement