“Is Your Content Helping or Hurting You? The Good, The Bad, The Ugly, and The Superb” is intended to demonstrate how superb content helps you move the needle towards achieving your business goals.
18. Traits of Good Content
Greg Taylor @grtaylor2
Marketing Press
• Informative
• Spelling & Grammar are proper
• Good information
• Shareable
• Good length (not too long, not too short)
• Potentially addictive
• Connects people to people
• Delivered with some velocity
19. Now and forever Good will never be
good enough for success
Greg Taylor @grtaylor2
Marketing Press
21. Traits of Bad Content
Greg Taylor @grtaylor2
Marketing Press
• Vague
• Too long / too short
• Self serving
• No real focus
• Has the “So What” factor