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Gulf Coast HUG Meetup June 2015

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SPROUT Content recently hosted the first meetup for #GulfCoast HUG. HUGs are HubSpot User Groups, located across the world, for HubSpot users and Agency Partners and anyone interested in learning more about inbound marketing methodologies and tactics. Here's the presentation from the meeting: THE MARKETING MINDSHIFT – How To Grow your Business and Generate Leads through Content and Inbound Marketing.

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Gulf Coast HUG Meetup June 2015

  1. 1. @GulfCoastHUG • @sproutcontent The Marketing Mindshift
  2. 2. AGENDA ① What is a HUG? ② The Shift to Inbound Marketing ③ How You Change the Game ④ Tools to Get Started @GulfCoastHUG • @sproutcontent
  3. 3. 1 What is a HUG? @GulfCoastHUG • @sproutcontent
  4. 4. What is a HUG? HUGs are a quarterly meeting for inbound marketing professionals, Hubspot customers and non-customers to: • Share ideas • Learn about best practices • Enjoy snacks • Meet other inbound practitioners • Share the Hubspot love @GulfCoastHUG • @sproutcontent
  5. 5. @GulfCoastHUG • @sproutcontent Over 100 HUGs Worldwide
  6. 6. Why Now? Why not? • Growing pool of inbound marketers in the area • Hubspot Gold Agency @GulfCoastHUG • @sproutcontent
  7. 7. 2 The Shift to Inbound Marketing @GulfCoastHUG • @sproutcontent
  8. 8. @GulfCoastHUG • @sproutcontent The Old Marketing Playbook is Broken
  9. 9. @GulfCoastHUG • @sproutcontent People Have Changed How They Live Marketers must adapt
  10. 10. @GulfCoastHUG • @sproutcontent More Cost Effective
  11. 11. @GulfCoastHUG • @sproutcontent More Impactful
  12. 12. @GulfCoastHUG • @sproutcontent Creates Long Term Relationships
  13. 13. @GulfCoastHUG • @sproutcontent Makes Marketing that People Love By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive.
  14. 14. 3 How You Change the Game @GulfCoastHUG • @sproutcontent
  15. 15. @GulfCoastHUG • @sproutcontent How You Change the Game “Screw ‘sexy.’ Be helpful.” – Dan Moyle
  16. 16. @GulfCoastHUG • @sproutcontent Solve Problems When your customer has a problem, they should find you.
  17. 17. @GulfCoastHUG • @sproutcontent Be a Giver There is no such thing as “secret sauce.”
  18. 18. @GulfCoastHUG • @sproutcontent Speak P2P
  19. 19. @GulfCoastHUG • @sproutcontent Gain Trust • Facts and stories builds more trust than flash and flare • Trust builds relationships.
  20. 20. @GulfCoastHUG • @sproutcontent Use Data to Measure Success Goal Progress Feb March April Visitors 2000/mo. 125% 2,626 2,997 3,342 Social 500 visits/yr. 105% 32 42 55 Leads 25/mo. 167% 37 49 53 Customers 8 38% 4 3 4 Revenue $29,760/mo. 85% $53,431 $15,689 $34,315
  21. 21. 4 Tools to Get Started @GulfCoastHUG • @sproutcontent
  22. 22. @GulfCoastHUG • @sproutcontent Create Personas
  23. 23. @GulfCoastHUG • @sproutcontent Develop SEO Strategy
  24. 24. @GulfCoastHUG • @sproutcontent Create a Strategic Content Calendar www.hubspot.com/blog-topic-generator
  25. 25. @GulfCoastHUG • @sproutcontent Get Your Tracking in Place
  26. 26. @GulfCoastHUG • @sproutcontent Save the Date Save the Date for our Next HUG West Florida Main Library Wednesday, August 26 5:30pm-7pm

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