How Nonprofit Volunteers Can Use Social Media

How NonprofitVolunteers Can UseSocial MediaGreg AllbrightCEOChange For A Dollar, LLCChangeDFW.org@change4adollarGreg@ChangeDFW.org

Objective• Equip attendees with the ability to create/ implement/measure a volunteer focused social media campaign• Have fun• Network• Give away some cool stuff

Why Am I Here?• Opened my big mouth in August 2010• Created study• 5 Nonprofits/Volunteers• Strategy worksheet - Editorial calendar - Measures

Feedback• What do you hope to learn - Top 5• Focus on strategy/content• Any specific technique/ technical questions?

What Does Volunteer Focused Campaign Mean?• Volunteer on their own - study focus• Group of volunteers• Nonprofit created for volunteers

Social Media Strategy Worksheet - Overview• Courtesy of Jay Baer, Convince and Convert• What to say/How to say it• Evaluate/Retool• Designed for biz, nonprofit applicable

Social Media Strategy Worksheet - What’s YourPitch• Say it succinctly Steven/APALC - My• Justify your campaign to Facebook Fan Page will everyone, quickly engage API in the LGBT community through articles and stories that solicit their• Purpose/Goals reactions, comments, and personal stories.• Why 120 characters? Jim/KIPP - Highlighting Remaining 20? Results. They are already doing this. Show people this is a model for how things are working.

Social Media Strategy Worksheet - What’s thePoint?• Awareness, Sales, Loyalty = Awareness, Donations, Volunteers• Focus on one thing; do it really well• Study group; 2 awareness, 2 volunteers, 1 membership

Social Media Strategy Worksheet - What’s YourRelationship with Your Audience• Nothing to Advocates• Know your audience• Have real people as examples• Pick two; must be adjacent• Study group; stayed at the bottom, conservative

Social Media Strategy Worksheet - How Does YourAudience Use Social Media?• Know each rung of the ladder; Pick two that are adjacent• Where does your audience fit?• Study group: Spectators/ Joiners

Social Media Strategy Worksheet - What’s Your OneThing• Soul, Hook, Energy, Passion of your campaign• Volvo = Safety, Apple = Innovation, Disney = Magic• Simon = Saturday mornings• Jim = Technology + Blog

Social Media Strategy Worksheet - How Will You BeHuman?• Its about people, not logos• Let your personality come through• Funny, Passionate, Controversial, Silly, Casual• Be who you are and stick to it.

Social Media Strategy Worksheet - MeasureSuccess?• Determine BEFORE you start• “I will know my efforts have been successful when ________?”• Jim - Blog Views• Steven - Comments• Simon - Volunteers

Social Media Strategy Worksheet - Final Thoughts• Come back to this regularly• Same time as measurement review• What needs to change/ why? 3 Thoughts and Questions?

Social Media Strategy Worksheet - Group Exercise• Meet each other• Pick a campaign, fill out the form, help one of you• Ten minutes• Follow Up• One Example

Inform and Engage- Content Creation andDistribution• Brainstorm everything you can think of related to your campaign• What is there to talk about?• Don’t judge, just brainstorm• 5 ideas from one of the group strategies

Inform, Engage, and Entice - Content Creation andDistribution• Do those ideas mesh with your seven strategy questions?• If not, can they be changed?• Filter group example

Inform, Engage, and Entice - Group Exercise• All new people• Who is holding the strategy worksheets? One per new group• Five to ten minutes• Brainstorm till you get 20 ideas• Then whittle them down to the best five; meet all of your strategy questions

Inform, Engage, and Entice - Editorial Calendar• Keeps everyone on the same page• Weekly/Daily Themes• Events = Must Do It!• Engagements = Should Do It• Issues = Toss Up• How did study group use it?

Inform, Engage, and Entice - Hub and SpokeMarketing

Inform, Engage, and Entice - Hub and SpokeMarketing• What brought you here today?• Facebook Fan Page/Event = Hub• Twitter, Facebook, Email, Linkedin, Youtube• More inbound links = more eyeballs seeing your content• Ask people to share it

Campaign Measurement• Are your three strategy measurements still valid? KIPP Blog - Measurement 200• Where is the data coming from? (Group exercises) 150• How often? 100 50 0 October November December January Page Views Unique Views

3 Things I Learned - Keys To Success• Focus on content• Keep plugging away;stay motivated• Ask for help (share, follow, etc)

Wrap It Up!• Thoughts and questions• Did we answer our five things to learn?• Technical/technique questions?

Its Prize Giveaway Time!• Facebook/Twitter books (courtesy of Dallas Givecamp)• Custom Twitter Page and Consulting• Flip Video Camera

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How Nonprofit Volunteers Can Use Social Media

by Greg Allbright on Feb 12, 2011

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How Nonprofit Volunteers Can Use Social Media — Presentation Transcript