Social networking has emerged as an intriguing tool for nonprofits to raise awareness and money. With more than 500 million people on Facebook alone, social networking offers a cost effective way of reaching potential volunteers and donors.
The question becomes how best to use this tool to achieve the mission and purpose of the nonprofit. Most discussion of best practices for nonprofit social networking focus on staff led awareness and fundraising efforts. By its very nature, social networking is about tapping into lots of different groups of people through trusted ambassadors. Volunteers and board members of nonprofits offer this trusted source and potentially serve as the conduit to diverse networks of people.
Through this interactive workshop attendees will learn how to empower volunteers and boards with the tools needed to raise money and awareness for the nonprofit. They will learn the value of campaigns, engagements, and measurement. They will see examples of what other volunteers have done for their nonprofit.