How NonprofitVolunteers Can UseSocial MediaGreg AllbrightCEOChange For A Dollar, LLCChangeDFW.org@change4adollarGreg@Chang...
Objective• Equip attendees with the  ability to create/  implement/measure a  volunteer focused social  media campaign• Ha...
Why Am I Here?• Opened my big mouth in  August 2010• Created study• 5 Nonprofits/Volunteers• Strategy worksheet -  Editori...
Feedback• What do you hope to learn -  Top 5• Focus on strategy/content• Any specific technique/  technical questions?
What Does Volunteer Focused Campaign Mean?• Volunteer on their own - study  focus• Group of volunteers• Nonprofit created ...
Social Media Strategy Worksheet - Overview• Courtesy of Jay Baer,  Convince and Convert• What to say/How to say it• Evalua...
Social Media Strategy Worksheet - What’s YourPitch• Say it succinctly                             Steven/APALC - My• Justi...
Social Media Strategy Worksheet - What’s thePoint?• Awareness, Sales, Loyalty =  Awareness, Donations,  Volunteers• Focus ...
Social Media Strategy Worksheet - What’s YourRelationship with Your Audience• Nothing to Advocates• Know your audience• Ha...
Social Media Strategy Worksheet - How Does YourAudience Use Social Media?• Know each rung of the  ladder; Pick two that ar...
Social Media Strategy Worksheet - What’s Your OneThing• Soul, Hook, Energy, Passion of your  campaign• Volvo = Safety, App...
Social Media Strategy Worksheet - How Will You BeHuman?• Its about people, not logos• Let your personality come  through• ...
Social Media Strategy Worksheet - MeasureSuccess?• Determine BEFORE you  start• “I will know my efforts have  been success...
Social Media Strategy Worksheet - Final Thoughts• Come back to this regularly• Same time as measurement  review• What need...
Social Media Strategy Worksheet - Group Exercise• Meet each other• Pick a campaign, fill out the  form, help one of you• T...
Inform and Engage- Content Creation andDistribution• Brainstorm everything you can  think of related to your  campaign• Wh...
Inform, Engage, and Entice - Content Creation andDistribution• Do those ideas mesh with your  seven strategy questions?• I...
Inform, Engage, and Entice - Group Exercise• All new people• Who is holding the strategy  worksheets? One per new  group• ...
Inform, Engage, and Entice - Editorial Calendar• Keeps everyone on the same  page• Weekly/Daily Themes• Events = Must Do I...
Inform, Engage, and Entice - Hub and SpokeMarketing
Inform, Engage, and Entice - Hub and SpokeMarketing• What brought you here today?• Facebook Fan Page/Event =  Hub• Twitter...
Campaign Measurement• Are your three strategy  measurements still valid?                   KIPP Blog - Measurement        ...
3 Things I Learned - Keys To Success• Focus on content• Keep plugging away;stay  motivated• Ask for help (share, follow, e...
Wrap It Up!• Thoughts and questions• Did we answer our five things  to learn?• Technical/technique  questions?
Its Prize Giveaway Time!• Facebook/Twitter books  (courtesy of Dallas Givecamp)• Custom Twitter Page and  Consulting• Flip...
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How Nonprofit Volunteers Can Use Social Media

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Social networking has emerged as an intriguing tool for nonprofits to raise awareness and money. With more than 500 million people on Facebook alone, social networking offers a cost effective way of reaching potential volunteers and donors.

The question becomes how best to use this tool to achieve the mission and purpose of the nonprofit. Most discussion of best practices for nonprofit social networking focus on staff led awareness and fundraising efforts. By its very nature, social networking is about tapping into lots of different groups of people through trusted ambassadors. Volunteers and board members of nonprofits offer this trusted source and potentially serve as the conduit to diverse networks of people.

Through this interactive workshop attendees will learn how to empower volunteers and boards with the tools needed to raise money and awareness for the nonprofit. They will learn the value of campaigns, engagements, and measurement. They will see examples of what other volunteers have done for their nonprofit.

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  • How Nonprofit Volunteers Can Use Social Media

    1. 1. How NonprofitVolunteers Can UseSocial MediaGreg AllbrightCEOChange For A Dollar, LLCChangeDFW.org@change4adollarGreg@ChangeDFW.org
    2. 2. Objective• Equip attendees with the ability to create/ implement/measure a volunteer focused social media campaign• Have fun• Network• Give away some cool stuff
    3. 3. Why Am I Here?• Opened my big mouth in August 2010• Created study• 5 Nonprofits/Volunteers• Strategy worksheet - Editorial calendar - Measures
    4. 4. Feedback• What do you hope to learn - Top 5• Focus on strategy/content• Any specific technique/ technical questions?
    5. 5. What Does Volunteer Focused Campaign Mean?• Volunteer on their own - study focus• Group of volunteers• Nonprofit created for volunteers
    6. 6. Social Media Strategy Worksheet - Overview• Courtesy of Jay Baer, Convince and Convert• What to say/How to say it• Evaluate/Retool• Designed for biz, nonprofit applicable
    7. 7. Social Media Strategy Worksheet - What’s YourPitch• Say it succinctly Steven/APALC - My• Justify your campaign to Facebook Fan Page will everyone, quickly engage API in the LGBT community through articles and stories that solicit their• Purpose/Goals reactions, comments, and personal stories.• Why 120 characters? Jim/KIPP - Highlighting Remaining 20? Results. They are already doing this. Show people this is a model for how things are working.
    8. 8. Social Media Strategy Worksheet - What’s thePoint?• Awareness, Sales, Loyalty = Awareness, Donations, Volunteers• Focus on one thing; do it really well• Study group; 2 awareness, 2 volunteers, 1 membership
    9. 9. Social Media Strategy Worksheet - What’s YourRelationship with Your Audience• Nothing to Advocates• Know your audience• Have real people as examples• Pick two; must be adjacent• Study group; stayed at the bottom, conservative
    10. 10. Social Media Strategy Worksheet - How Does YourAudience Use Social Media?• Know each rung of the ladder; Pick two that are adjacent• Where does your audience fit?• Study group: Spectators/ Joiners
    11. 11. Social Media Strategy Worksheet - What’s Your OneThing• Soul, Hook, Energy, Passion of your campaign• Volvo = Safety, Apple = Innovation, Disney = Magic• Simon = Saturday mornings• Jim = Technology + Blog
    12. 12. Social Media Strategy Worksheet - How Will You BeHuman?• Its about people, not logos• Let your personality come through• Funny, Passionate, Controversial, Silly, Casual• Be who you are and stick to it.
    13. 13. Social Media Strategy Worksheet - MeasureSuccess?• Determine BEFORE you start• “I will know my efforts have been successful when ________?”• Jim - Blog Views• Steven - Comments• Simon - Volunteers
    14. 14. Social Media Strategy Worksheet - Final Thoughts• Come back to this regularly• Same time as measurement review• What needs to change/ why? 3 Thoughts and Questions?
    15. 15. Social Media Strategy Worksheet - Group Exercise• Meet each other• Pick a campaign, fill out the form, help one of you• Ten minutes• Follow Up• One Example
    16. 16. Inform and Engage- Content Creation andDistribution• Brainstorm everything you can think of related to your campaign• What is there to talk about?• Don’t judge, just brainstorm• 5 ideas from one of the group strategies
    17. 17. Inform, Engage, and Entice - Content Creation andDistribution• Do those ideas mesh with your seven strategy questions?• If not, can they be changed?• Filter group example
    18. 18. Inform, Engage, and Entice - Group Exercise• All new people• Who is holding the strategy worksheets? One per new group• Five to ten minutes• Brainstorm till you get 20 ideas• Then whittle them down to the best five; meet all of your strategy questions
    19. 19. Inform, Engage, and Entice - Editorial Calendar• Keeps everyone on the same page• Weekly/Daily Themes• Events = Must Do It!• Engagements = Should Do It• Issues = Toss Up• How did study group use it?
    20. 20. Inform, Engage, and Entice - Hub and SpokeMarketing
    21. 21. Inform, Engage, and Entice - Hub and SpokeMarketing• What brought you here today?• Facebook Fan Page/Event = Hub• Twitter, Facebook, Email, Linkedin, Youtube• More inbound links = more eyeballs seeing your content• Ask people to share it
    22. 22. Campaign Measurement• Are your three strategy measurements still valid? KIPP Blog - Measurement 200• Where is the data coming from? (Group exercises) 150• How often? 100 50 0 October November December January Page Views Unique Views
    23. 23. 3 Things I Learned - Keys To Success• Focus on content• Keep plugging away;stay motivated• Ask for help (share, follow, etc)
    24. 24. Wrap It Up!• Thoughts and questions• Did we answer our five things to learn?• Technical/technique questions?
    25. 25. Its Prize Giveaway Time!• Facebook/Twitter books (courtesy of Dallas Givecamp)• Custom Twitter Page and Consulting• Flip Video Camera

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