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Design by Vikram Rao


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A session on 'Design and its impact on every day life' at IISc, Bangalore, Feb 2014

A session on 'Design and its impact on every day life' at IISc, Bangalore, Feb 2014

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  • 10 Products Discovered By Accident -
  • Transcript

    • 1. Design… IISc. Bangalore, Feb 2014 Vikram Rao User Experience Specialist
    • 2. We see it everywhere… • Design is all around us... everything manmade has been designed, whether consciously or not! Philips Wake-up Light Plus The Philips Wake-Up Light Plus HF3485 provides a more pleasant and natural way to wake up in the morning.
    • 3. Making it count! • Companies like Apple are changing the way we look at design. • They are making design impossible for people and companies to ignore.
    • 4. Design Innovation • Companies like Tesla have design at the core of their business. And their success speaks for itself… Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle powertrain components. From $35 - $45 to $171+
    • 5. Design Innovation From the Tesla San Jose showroom - 2013!
    • 6. Implicit Design • It is now becoming implicit in our lives... we expect good design everywhere! Bonobos - an online men’s clothing shop Oral B Professional Care Smart Series 4000
    • 7. But what is ‘Design’ actually? • Is it a logo? • Is it a painting? • Is it that cool website?
    • 8. But what is ‘Design’ actually? • It’s so much more than that… people call it a state of mind! Form meets function Form meets creative/ customized needs (while also meeting its function)
    • 9. But what is ‘Design’ actually? • Design is a method of ‘problem solving’. Idea / Problem User / Audience
    • 10. But what is ‘Design’ actually? • Design links creativity and innovation to meet a human need.
    • 11. But what is ‘Design’ actually? • Design is constantly pushing us to do better, improve our experiences!
    • 12. Design Process in action • CIcM
    • 13. Design disciplines • • • • • • • • • • • • Applied arts Architecture Communication design Engineering design Fashion design Game design Graphic design Information Architecture Industrial design Instructional design Interaction design Interior design • • • • • • • • • • • • Landscape architecture Lighting design Military Design Methodology Product design Process design Service design Software design Sound design Transition Design Urban design Visual design Web design
    • 14. Design disciplines • Graphic Design Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space, and image. Examples: All print related design – magazines, posters, etc.
    • 15. Design disciplines • Industrial Design Industrial design is the use of both applied art and applied science to improve the aesthetics, ergonomics, functionality , and/or usability of a product.
    • 16. Design disciplines • Interaction Design Software Product and Application design which uses concepts and techniques of human-computer interaction (HCI).
    • 17. Design vs. Art • People refer to art and to design interchangeably, as if they were synonyms. • While Design must convey a given body of information, its functioning, etc., the essential function of Art is to “intensify one's perception of reality”.
    • 18. Design vs. Art • Fundamentally Design is utilitarian in a way that Art is not! • Art is primarily used to communicate a design. • Art has a strong visual/ aesthetic presence! Wireframes Visual Mockups
    • 19. Putting Design and Art into perspective… • Kites Titbit: In ancient Chinese documents, kite flying was listed as one of the "annual folk customs".
    • 20. History of Kites • China is universally acknowledged as the birthplace of kites over 2000 years ago. • Legend has it that the wooden bird made by the ancient philosopher Mozi was the earliest kite. • Later, his disciple Lu Ban made some improvement on the wooden kite by using bamboo as the material. • Kites were flown largely in the Spring and Autumn period due to the required weather conditions. • The creation gradually evolved into current multi-line kites.
    • 21. Form and Function • Kite flying has been a festive entertainment activity or recreation since ancient times • But there is also early evidence of kites being used for: – – – – – Human Flight (early aircrafts) Military Applications (signaling/ observation) Science & Meteorology (study of lightning) Radio Aerials / Light Beacons (transmission) and many others… • With the introduction of modern technology and sophisticated tools, kite flying has been reduced to a recreation sport
    • 22. Evolution of a Kite… Early reference of a kite: Woodcut print of a kite from John Bate's 1635 book, The Mysteryes of Nature and Art in which the kite is titled How to make fire Drakes
    • 23. Today’s Kites come in various colors, shapes and sizes…
    • 24. Conclusion • Reiterating the link of design and art to folk and its importance…
    • 25. Questions?