The document discusses the development of a brand name and logo for a new audiovisual design product called Animidi. It summarizes the naming process, which combined elements of Animusic and MIDI to reflect the product's animation creation and music output abilities. A brand character diagram defines the product as creative, interactive, imaginative, and inspiring with a tone that is fun, professional, and informative. Research on logos from Pixar, Kmag.co.uk, and Scion informed the final conceptualized logotype design consisting of the word "Animidi".

1. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
FA102a, Research and Brand
Development !

2. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment One, Research
“Animusicʼs Virtual Reality Instruments
of the Future”!
h#p://www.kurzweilai.net/instrument-­‐of-­‐the-­‐future

3. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment One, Research
 Compilations of computer-generated
animations, based on MIDI events"
h#p://www.kurzweilai.net/instrument-­‐of-­‐the-­‐future
h#p://www.indiana.edu/~emusic/etext/MIDI/chapter3_MIDI2.shtml

4. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment One, Research
 Animated models in Animusic are created
first, and are then programmed to follow
what the music “tells them” to."
h#p://www.kurzweilai.net/instrument-­‐of-­‐the-­‐future
h#p://www.youtube.com/user/AnimusicLLC

5. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment One, Research
 The major potential of MIDI is realized when a
network of instruments and other musical
devices are connected to a computer by
means of a MIDI interface."
h#p://www.indiana.edu/~emusic/etext/MIDI/chapter3_MIDI4.shtml
h#p://www.maketunes.com/forums/reasonable-­‐midi-­‐
mixeraudiointerface

6. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment One, Description of Future Product or
Service !
 Music Video Storyboarding and audiovisual
design"

7. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment Two, Naming Process
 Combined names of products used to output
visuals: Animusicstudio & MIDI "
"" "created Animidi"
• Animation creation is evident in the name,
and shortness suggests ease of use"

8. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment Two, Brand Character Diagram
/Persona" Tone"
Creative! Fun!
Interactive! Professional!
Imaginative! Informative!
Inspiring! Fresh!
Animidi"
Language" Purpose"
Complex ! Sell !
Informative!
Savvy! Enable!
Clear ! Design!

9. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment Three, Logotype Research, Word from
Diagram!
Conceptualize"

10. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment Three, Logotype Research!
http://pixar.wikia.com/Pixar_Production_Logo!
Kmag.co.uk!
http://en.wikipedia.org/wiki/File:Scion_AV_Logo.jpg!

11. Storyboarding and audiovisual design using ANIMUSIC|studio Emily Crist!
Assignment Three, Finished Logotype!
n i m i d i"