The Future of Online Retailing &
eCommerce (Mail-Order Congress 2009)




         ‣ Futurist
         ‣ Strategist
      ...
What I do:




  ‘I give ideas’
       www.mediafuturist.com
       twitter.com/gleonhard
       Basel, Switzerland
Social Media
beats eMail,
Video beats
  Search
Our Future: Real-Time + Social + Mobile
 Feedback, Rating, Comments, Tags




              Source: trendwatching.com
Imagine what this will do to your business...




                                    e
                                  ...
The cost of staying in-
touch is dropping to Zero


         Source: Nokia Siemens Networks
What if...
• Your entire offering was
  available on mobile devices -
  and people could talk to you
  about what they wan...
What if most of
   your customers
     were really
     connected?
Source: Kodak.com
What if...
What if...
Once technology becomes dead-simple...
Revenue
A great study in Behavior change
“What does the
Future look like and
how do we adapt to
        that”
Meet the new Broadcasters
What does the Future look like...?
A new Marketing Paradigm emerges
Turning the USERs into $$
Now, Commerce happens within Conversations
Consider these facts

Real-Time   Mobile    Trust beats
                         Price

   Social     Video
‘Consumers’ are changing
 Collaboration & Active Participation
     Mobile, connected Lifestyle
      Social Interaction O...
The power of Free(mium)
         Cyworld: $100M / year in virtual goods
     LinkedIn: 25% ads, 75% Freemium Revenues
    ...
Think: Content - Context - Connectivity -
Community - Convenience > Commerce
We are entering the era of social commerce
Social                    e
                     er c
                  mm
               Co
       i a   l
 o   c  Not So...
New mechanisms of Recommendation



Bookmark                Geotagging
 Sharing    Real-Time
             Reviews         ...
Trust Trends




               Source: DDB
Soon...
     No
Conversations...
 no Business
Social Commerce
Inject some Content into your Commerce



                Twitter
               Comments
                          Images...
Content
  can be syndicated and
      become viral.
‘Buy This’ banners cannot.
So which business are you in?

  Offer                        Sell
 ‘Virtual                      stuff
 Home’?

       Pr...
Great Store + Great Product
Great Content + Great People
• Create, license or aggregate content that
  adds solid value to...
Create relevant Content
  around your Brand.
Now not Yesterday
Content not Noise
Trust not Price
  Apps not Ads
Mobile not printed
Thanks for listening!

•   email me at gerd@mediafuturist.com
•   twitter.com/gleonhard
•   facebook: gleonhard
•   more p...
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
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The Future of eCommerce and Online Retailing (MailOrder Congress 2009)

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The PDF with my presentation at MailOrder World 2009 in Wiesbaden, Germany see http://www.versandhandelskongress.de/english.php Yes, in English;) Topics: the future of ecommerce is social. conversations, engagement, trust. Social media > social business > social commerce. Understanding the mobile, real-time, connected user fka consumer. What does the future look like and how do we adapt?

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The Future of eCommerce and Online Retailing (MailOrder Congress 2009)

  1. 1. The Future of Online Retailing & eCommerce (Mail-Order Congress 2009) ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard
  2. 2. What I do: ‘I give ideas’ www.mediafuturist.com twitter.com/gleonhard Basel, Switzerland
  3. 3. Social Media beats eMail, Video beats Search
  4. 4. Our Future: Real-Time + Social + Mobile Feedback, Rating, Comments, Tags Source: trendwatching.com
  5. 5. Imagine what this will do to your business... e im ile T b - l o e a M R l e o oc ia V id S
  6. 6. The cost of staying in- touch is dropping to Zero Source: Nokia Siemens Networks
  7. 7. What if... • Your entire offering was available on mobile devices - and people could talk to you about what they want? • Your users would bring their friends onto your platform, and could import their reviews & recommendations, as well? • They could earn ‘Social Capital’ that can be turned into real money on your site?
  8. 8. What if most of your customers were really connected? Source: Kodak.com
  9. 9. What if...
  10. 10. What if...
  11. 11. Once technology becomes dead-simple...
  12. 12. Revenue A great study in Behavior change
  13. 13. “What does the Future look like and how do we adapt to that”
  14. 14. Meet the new Broadcasters
  15. 15. What does the Future look like...?
  16. 16. A new Marketing Paradigm emerges
  17. 17. Turning the USERs into $$
  18. 18. Now, Commerce happens within Conversations
  19. 19. Consider these facts Real-Time Mobile Trust beats Price Social Video
  20. 20. ‘Consumers’ are changing Collaboration & Active Participation Mobile, connected Lifestyle Social Interaction Online Personalization & Customization
  21. 21. The power of Free(mium) Cyworld: $100M / year in virtual goods LinkedIn: 25% ads, 75% Freemium Revenues eBay: 84% transaction increase via API NIN: $1.6 Million from a free album (and No.1 top selling album on Amazon.com in 2007, despite free download)
  22. 22. Think: Content - Context - Connectivity - Community - Convenience > Commerce
  23. 23. We are entering the era of social commerce
  24. 24. Social e er c mm Co i a l o c Not Social S
  25. 25. New mechanisms of Recommendation Bookmark Geotagging Sharing Real-Time Reviews Status Updates Remix and Picture & Mashups Augmented Video Reality Uploading
  26. 26. Trust Trends Source: DDB
  27. 27. Soon... No Conversations... no Business Social Commerce
  28. 28. Inject some Content into your Commerce Twitter Comments Images Product Listing Video Reviews
  29. 29. Content can be syndicated and become viral. ‘Buy This’ banners cannot.
  30. 30. So which business are you in? Offer Sell ‘Virtual stuff Home’? Provide Context? Connect the Users?
  31. 31. Great Store + Great Product Great Content + Great People • Create, license or aggregate content that adds solid value to whatever you are selling: videos, tutorials, FAQs, help menus, slideshows, tags, ratings... • Invite people to register and contribute • Feed your content into blogs, twitter, social networks - decentralize! • Create a ‘home’ that goes beyond ‘selling’ • Talk back via Twitter, video, blog posts
  32. 32. Create relevant Content around your Brand.
  33. 33. Now not Yesterday Content not Noise Trust not Price Apps not Ads Mobile not printed
  34. 34. Thanks for listening! • email me at gerd@mediafuturist.com • twitter.com/gleonhard • facebook: gleonhard • more presentations at www.mediafuturist.com
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