• Like
Social Media Pecha Kucha Presentation  Social Media And Networking Governance
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Social Media Pecha Kucha Presentation Social Media And Networking Governance


20 slides each 20 seconds to present my social media business!

20 slides each 20 seconds to present my social media business!

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Here’s 10 reasons your CIO should not block Social Networking.1. Innovation and Idea Incubation – With the Rapid pace of today’s environment the future of your company may depend on it. It’s where both industry and new ideas are being born.2. Real customer interaction happens – whether or not you are there, your customers are there and they are either praising or bashing your product and looking to engage.  Is someone there set to monitor it… at a minimum?3. Social Networking – Think of the networking.  Getting like people together.  Your engineers and specialists need to be connecting with their industry and sharing ideas.4. If you think you can block it with a proxy or firewall rule it will happen anyway – This is the 21st century and people have mobile devices and will likely be on it at home, which you can’t block anyway.  How much better would it be if you could use the positive energy and at least coach the people on how to use it properly including time management.5. Training and Expertise – Business is transforming at light speed.  By leveraging what is happening your business can be taught to be more agile.  You’d be surprised how much the ideas of the consumer social web translate into the enterprise social web.6. It’s not going away – while it will most likely be transformed, social networking is advantageous for those that take advantage of it.  As a platform for a CIO, it becomes a great way to become more approachable and scalable even more human.  Your ability to connect and network with your employees can be appreciated as you share your thoughts on a blog and make an accessible profile.7. Data Mining – Stop looking at Twitter as noise and people just chatting about what they ate for lunch, and do some searching, some topic trending, and build some charts.  Look at Topsy search on your favorite terms and be blown away.8. Community – When you start to look at what you could be building by simply catering to the needs of your product community.  There’s a lot of reasons you want a community.  Not just the obvious feedback, and research, but less understood changes in the heartbeat of your market.  Awareness of trends, market awareness, and news.9. A major shift has happened… The Web has transformed – Do your IT, Marketing, and HR departments and product business units get it?  Do they understand how they can take advantage of it?  There’s a competitive edge, is it understood?10. Your Departments have reasons that will not be well understood by IT – HR has recruiting needs, Marketing has research, R&D has research, PR has some tracking they need to do.  If it’s all blocked, they will find other ways of doing it, or live in ignorance, or pay someone else to gather and trust someone else's data.  Oh, and as well, these are the obvious uses.  There are likely way more reasons that each department could find that either research or engaging their customers or clients ads real business value that would be extremely expensive and slow by other means.All this social networking… With SharePoint 2010, will your company know how to leverage the technology?  The transformation in the consumer world will provide a shot in the arm to boost enterprise social platforms.  Enterprise corporate *Governance* and company culture are going to be KEY to that success.  While simply blocking it won’t solve the problem and in fact may exacerbate the problem, forcing employees to reach out in more untraceable manner.  Policies, practices are really the only things ultimately that you can do.  Blocking it won’t solve your concerns, it will make your employees feel like you are out of touch, and old fashioned… and despite whether you get it or not, they’ll think you don’t. As they update their status on their mobile phone… my CIO is out of touch!


  • 1. Social Media and Networking Governance
    Who is hanging out your dirty laundry?
    Vanguard Leadership
    March,2010 (c)
  • 2. What is social media?
    Vanguard Leadership
    March,2010 (c)
  • 3. Overview of players in the social media/networking market
    More and detailed information available upon request
    Vanguard Leadership
    March,2010 (c)
  • 4. Social Media and Networking is of all ages!
    Vanguard Leadership
    March,2010 (c)
  • 5. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
    Vanguard Leadership
    March,2010 (c)
  • 6. Scared?
    • Productivity loss
    • 7. Reputation damage
    • 8. Loss of control over brand and image
    • 9. Afraid to make mistakes
    • 10. Security risk
    • 11. Cost – no money
    • 12. Fear of unknown - Ignorance
    • 13. Lack of experience and expertise
    • 14. Lack of leadership
    • 15. No resources to contribute
    • 16. Terrified of feedback and truth
    • 17. Unwilling to be transparent
    • 18. Uninformed - Confused
    • 19. Not used in B2B environment
    • 20. Customers do not use it (?)
    • 21. Information overload
    • 22. Does not fit into company structure
    • 23. Traditional media more important
    • 24. No results or ROI
    • 25. No monitoring ROI tools
    Vanguard Leadership
    March,2010 (c)
  • 26.
    • Here to stay – not going away!
    • 27. Growing continuously
    • 28. Can not be blocked
    • 29. Innovation and idea incubation
    • 30. Client interaction
    • 31. Social networking – a must!
    • 32. Real customer interaction happens
    • 33. Data Mining
    • 34. Community Building
    • 35. Trend detection
    • 36. Reputation monitoring
    • 37. Other departments might have needs:
    • 38. HR for recruiting
    • 39. Marketing for research
    • 40. R&D for research
    • 41. PR to track brand and trends
    • 42. Finance for company tracking
    Vanguard Leadership
    March,2010 (c)
  • 43. Social Media in your company...
    Social networks are being blocked
    Social networks are open
    Guidelines are needed!
  • 44. Process to implement aSocial media plan and policy
    Social Media
    Goals, Objectives, strategy
    Project: define –
  • 45. Awareness Building
  • 46. Where do you think you are?
  • 47. Inventory
  • 48. Social Media Policy or Guidelines
  • 49. Social Networking Governance Policy or Guidelines?
    More and detailed information available upon request
  • 59. Training
  • Social Media Monitoring
  • What are my solutions?
    • Social Networking Inventory Service
    • 74. Social Networking Policy Creation
    • 75. Social Networking Awareness Building
    • 76. Social Networking Training and Education
    • 77. Social Networking Monitoring
    • 78. Social Media Starter Kit
    Vanguard Leadership
    March,2010 (c)
  • 79. Target Clients
  • Social Media Starter Kitfor small companies & individuals
    Bringing Social Media to your company:
    • Presentation for all employees
    • 84. Inventory of who is where active in social media
    • 85. Creation and optilmizing of social media profiles
    • 86. Definition of strategy
    Social Media Monitoring - Try and Buy:
    • Inventory of who is where active in social media
    • 87. Presentation for all employees
    • 88. 2 months Social Media Monitoring
    • 89. Monthly review meeting
    • 90. Weekly reporting
  • 91. Leads Welcome...
    Finders Fee available...
    Contact me Mic Adam – Vanguard Leadership
    at info@vanguard-leadership.be
    Phone: +32 478 50 41 35