Social Media Pecha Kucha Presentation Social Media And Networking Governance


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  • Here’s 10 reasons your CIO should not block Social Networking.1. Innovation and Idea Incubation – With the Rapid pace of today’s environment the future of your company may depend on it. It’s where both industry and new ideas are being born.2. Real customer interaction happens – whether or not you are there, your customers are there and they are either praising or bashing your product and looking to engage.  Is someone there set to monitor it… at a minimum?3. Social Networking – Think of the networking.  Getting like people together.  Your engineers and specialists need to be connecting with their industry and sharing ideas.4. If you think you can block it with a proxy or firewall rule it will happen anyway – This is the 21st century and people have mobile devices and will likely be on it at home, which you can’t block anyway.  How much better would it be if you could use the positive energy and at least coach the people on how to use it properly including time management.5. Training and Expertise – Business is transforming at light speed.  By leveraging what is happening your business can be taught to be more agile.  You’d be surprised how much the ideas of the consumer social web translate into the enterprise social web.6. It’s not going away – while it will most likely be transformed, social networking is advantageous for those that take advantage of it.  As a platform for a CIO, it becomes a great way to become more approachable and scalable even more human.  Your ability to connect and network with your employees can be appreciated as you share your thoughts on a blog and make an accessible profile.7. Data Mining – Stop looking at Twitter as noise and people just chatting about what they ate for lunch, and do some searching, some topic trending, and build some charts.  Look at Topsy search on your favorite terms and be blown away.8. Community – When you start to look at what you could be building by simply catering to the needs of your product community.  There’s a lot of reasons you want a community.  Not just the obvious feedback, and research, but less understood changes in the heartbeat of your market.  Awareness of trends, market awareness, and news.9. A major shift has happened… The Web has transformed – Do your IT, Marketing, and HR departments and product business units get it?  Do they understand how they can take advantage of it?  There’s a competitive edge, is it understood?10. Your Departments have reasons that will not be well understood by IT – HR has recruiting needs, Marketing has research, R&D has research, PR has some tracking they need to do.  If it’s all blocked, they will find other ways of doing it, or live in ignorance, or pay someone else to gather and trust someone else's data.  Oh, and as well, these are the obvious uses.  There are likely way more reasons that each department could find that either research or engaging their customers or clients ads real business value that would be extremely expensive and slow by other means.All this social networking… With SharePoint 2010, will your company know how to leverage the technology?  The transformation in the consumer world will provide a shot in the arm to boost enterprise social platforms.  Enterprise corporate *Governance* and company culture are going to be KEY to that success.  While simply blocking it won’t solve the problem and in fact may exacerbate the problem, forcing employees to reach out in more untraceable manner.  Policies, practices are really the only things ultimately that you can do.  Blocking it won’t solve your concerns, it will make your employees feel like you are out of touch, and old fashioned… and despite whether you get it or not, they’ll think you don’t. As they update their status on their mobile phone… my CIO is out of touch!
  • Social Media Pecha Kucha Presentation Social Media And Networking Governance

    1. 1. Social Media and Networking Governance<br />Who is hanging out your dirty laundry?<br />Vanguard Leadership<br />March,2010 (c)<br />
    2. 2. What is social media?<br />Vanguard Leadership<br />March,2010 (c)<br />
    3. 3. Overview of players in the social media/networking market<br />More and detailed information available upon request<br />Vanguard Leadership<br />March,2010 (c)<br />
    4. 4. Social Media and Networking is of all ages!<br />Vanguard Leadership<br />March,2010 (c)<br />
    5. 5. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”<br />Vanguard Leadership<br />March,2010 (c)<br />
    6. 6. Scared?<br /><ul><li>Productivity loss
    7. 7. Reputation damage
    8. 8. Loss of control over brand and image
    9. 9. Afraid to make mistakes
    10. 10. Security risk
    11. 11. Cost – no money
    12. 12. Fear of unknown - Ignorance
    13. 13. Lack of experience and expertise
    14. 14. Lack of leadership
    15. 15. No resources to contribute
    16. 16. Terrified of feedback and truth
    17. 17. Unwilling to be transparent
    18. 18. Uninformed - Confused
    19. 19. Not used in B2B environment
    20. 20. Customers do not use it (?)
    21. 21. Information overload
    22. 22. Does not fit into company structure
    23. 23. Traditional media more important
    24. 24. No results or ROI
    25. 25. No monitoring ROI tools</li></ul>Vanguard Leadership<br />March,2010 (c)<br />
    26. 26. <ul><li>Here to stay – not going away!
    27. 27. Growing continuously
    28. 28. Can not be blocked
    29. 29. Innovation and idea incubation
    30. 30. Client interaction
    31. 31. Social networking – a must!
    32. 32. Real customer interaction happens
    33. 33. Data Mining
    34. 34. Community Building
    35. 35. Trend detection
    36. 36. Reputation monitoring
    37. 37. Other departments might have needs:
    38. 38. HR for recruiting
    39. 39. Marketing for research
    40. 40. R&D for research
    41. 41. PR to track brand and trends
    42. 42. Finance for company tracking</li></ul>Embrace!<br />Vanguard Leadership<br />March,2010 (c)<br />
    43. 43. Social Media in your company...<br />Social networks are being blocked<br />Social networks are open<br />Guidelines are needed!<br />
    44. 44. Process to implement aSocial media plan and policy<br />Awareness<br />Building<br />Inventory<br />Social Media<br />Policy<br />Training<br />Monitoring<br />Goals, Objectives, strategy<br />Teams<br />Ambassadors<br />Project: define – <br />roll-out<br />
    45. 45. Awareness Building<br />What<br />Who<br />Benefits<br />Dangers<br />Presentation/Workshop<br />
    46. 46. Where do you think you are?<br />
    47. 47. Inventory<br />
    48. 48. Social Media Policy or Guidelines<br />
    49. 49. Social Networking Governance Policy or Guidelines?<br /><ul><li>Areas to be covered
    50. 50. Who is involved?
    51. 51. Code of conduct
    52. 52. Identity
    53. 53. Information protection
    54. 54. Etc.
    55. 55. Monitoring
    56. 56. Hardware & software considerations
    57. 57. Disciplinary actions
    58. 58. Etc.</li></ul>More and detailed information available upon request<br />
    59. 59. Training<br /><ul><li>Social Media
    60. 60. LinkedIn
    61. 61. Facebook
    62. 62. Twitter
    63. 63. Blogging
    64. 64. Customized</li></li></ul><li>Social Media Monitoring<br /><ul><li>Brand monitoring
    65. 65. Alterian
    66. 66. Radian6
    67. 67. Howsociable
    68. 68. Etc.
    69. 69. People monitoring
    70. 70. 123People
    71. 71. WieoWie
    72. 72. Pipl
    73. 73. Etc.</li></li></ul><li>What are my solutions?<br /><ul><li>Social Networking Inventory Service
    74. 74. Social Networking Policy Creation
    75. 75. Social Networking Awareness Building
    76. 76. Social Networking Training and Education
    77. 77. Social Networking Monitoring
    78. 78. Social Media Starter Kit</li></ul>Vanguard Leadership<br />March,2010 (c)<br />
    79. 79. Target Clients<br /><ul><li>Belgian entities
    80. 80. Small and Medium sized companies
    81. 81. CEO
    82. 82. HR
    83. 83. Marketing</li></li></ul><li>Social Media Starter Kitfor small companies & individuals<br />Bringing Social Media to your company:<br /><ul><li>Presentation for all employees
    84. 84. Inventory of who is where active in social media
    85. 85. Creation and optilmizing of social media profiles
    86. 86. Definition of strategy</li></ul>300€<br />Social Media Monitoring - Try and Buy:<br /><ul><li>Inventory of who is where active in social media
    87. 87. Presentation for all employees
    88. 88. 2 months Social Media Monitoring
    89. 89. Monthly review meeting
    90. 90. Weekly reporting</li></ul>1000€<br />
    91. 91. Leads Welcome...<br />Finders Fee available...<br />Contact me Mic Adam – Vanguard Leadership<br /> at<br /> Phone: +32 478 50 41 35<br />