Crew Presentation

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Presentation for CREW (commercial real estate women) networking group. Using social media for business and branding.

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Crew Presentation

  1. 1. Social Media for business<br />February 25th, 2010<br />David Benjamin – Recruiting & Digital Communications Manager -The Sales Matrix<br />CREW Presentation<br />
  2. 2. Agenda<br />Why you can no longer ignore social media’s impact<br />Branding – Why it’s important online & offline<br />Which networking sites & technology to consider<br />Creating a plan specific for the Real Estate industry<br />Discuss security issues<br />How to implement your strategic plan<br />Measurement and Analysis<br />
  3. 3. Good old days<br />Modern times<br />Communication shift has begun<br />
  4. 4. We want our information in real-time<br />
  5. 5. How do you currently stack up?<br />
  6. 6. The gatekeepers have been removed<br />
  7. 7. We’re in the information era<br />
  8. 8. Branding – Why is it so important?<br />
  9. 9. Brand Experience – Every touch point<br />
  10. 10. Research tells us…<br />
  11. 11. Networking Online<br />
  12. 12. Industry specific forums<br />
  13. 13. Grow your network<br />
  14. 14. Demonstrate your expertise<br />
  15. 15. Manage your recommendations<br />
  16. 16. Leverage your relationships<br />
  17. 17. Network face to face<br />
  18. 18. Credibility is earned over time<br />
  19. 19. Ready to start?<br />
  20. 20. Which platforms should you choose?<br />
  21. 21. LinkedIn<br />
  22. 22. Are you using LinkedIn for…<br />Prospecting<br />Networking<br />Establishing expertise<br />Gaining knowledge<br />Developing your brand<br />Being found<br />Helping others<br />…and more!<br />
  23. 23. Twitter<br />
  24. 24. Engaging with others is essential<br />
  25. 25. Let others promote your work<br />
  26. 26. Facebook shouldn’t be ignored<br />
  27. 27. Consider a Fan Page<br />
  28. 28. Listening is half the battle<br />
  29. 29. Google Alerts<br />
  30. 30. Google Analytics<br />
  31. 31. Tracking Analytics<br />
  32. 32. What are my security concerns?<br />Hackers can get into your social profiles if you are not careful. Tips to avoid – Tweetdeck, etc<br />If you are on the Internet, you have security risks. Getting involved in social networking doesn’t increase risk<br />Common sense helps 95% of the time<br />Risk/Reward – You have to choose<br />Listening tools help being alerted to potential problems<br />
  33. 33. Other potential concerns…<br />Competition – Can they steal my connections or clients?<br />What if I’m wasting my time?<br />We don’t know everything, changing so fast<br />No blueprint to follow<br />Company policy restrictions<br />Technology limitations<br />
  34. 34. Have a plan<br />Determine ‘Why’ you want to get involved<br />Do you have a history of seeing things through to the end?<br />Content and helpful information can be found all over the internet<br />Listen first, engage later<br />Seek help if you don’t have the technical ability or knowledge to implement your strategy<br />Set expectations and be consistent<br />
  35. 35. Gaming the system<br />
  36. 36. Authenticity is today’s ‘cool’<br />
  37. 37. Create your strategy<br />
  38. 38. Questions?<br />
  39. 39. David Benjamin Dbenjamin@thesalesmatrix.com<br />www.Thesalesmatrix.com<br />www.davidebenjamin.com<br />http://www.linkedin.com/in/dbenjamin<br />Twitter:@Davebenjamin<br />(c)248.496.1880<br />Contact Info<br />

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