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Social Media Pecha Kucha Presentation Social Media And Networking Governance

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20 slides each 20 seconds to present my social media business!

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Social Media Pecha Kucha Presentation Social Media And Networking Governance

  1. 1. Social Media and Networking Governance<br />Who is hanging out your dirty laundry?<br />Vanguard Leadership<br />March,2010 (c)<br />
  2. 2. What is social media?<br />Vanguard Leadership<br />March,2010 (c)<br />
  3. 3. Overview of players in the social media/networking market<br />More and detailed information available upon request<br />Vanguard Leadership<br />March,2010 (c)<br />
  4. 4. Social Media and Networking is of all ages!<br />Vanguard Leadership<br />March,2010 (c)<br />
  5. 5. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”<br />Vanguard Leadership<br />March,2010 (c)<br />
  6. 6. Scared?<br /><ul><li>Productivity loss
  7. 7. Reputation damage
  8. 8. Loss of control over brand and image
  9. 9. Afraid to make mistakes
  10. 10. Security risk
  11. 11. Cost – no money
  12. 12. Fear of unknown - Ignorance
  13. 13. Lack of experience and expertise
  14. 14. Lack of leadership
  15. 15. No resources to contribute
  16. 16. Terrified of feedback and truth
  17. 17. Unwilling to be transparent
  18. 18. Uninformed - Confused
  19. 19. Not used in B2B environment
  20. 20. Customers do not use it (?)
  21. 21. Information overload
  22. 22. Does not fit into company structure
  23. 23. Traditional media more important
  24. 24. No results or ROI
  25. 25. No monitoring ROI tools</li></ul>Vanguard Leadership<br />March,2010 (c)<br />
  26. 26. <ul><li>Here to stay – not going away!
  27. 27. Growing continuously
  28. 28. Can not be blocked
  29. 29. Innovation and idea incubation
  30. 30. Client interaction
  31. 31. Social networking – a must!
  32. 32. Real customer interaction happens
  33. 33. Data Mining
  34. 34. Community Building
  35. 35. Trend detection
  36. 36. Reputation monitoring
  37. 37. Other departments might have needs:
  38. 38. HR for recruiting
  39. 39. Marketing for research
  40. 40. R&D for research
  41. 41. PR to track brand and trends
  42. 42. Finance for company tracking</li></ul>Embrace!<br />Vanguard Leadership<br />March,2010 (c)<br />
  43. 43. Social Media in your company...<br />Social networks are being blocked<br />Social networks are open<br />Guidelines are needed!<br />
  44. 44. Process to implement aSocial media plan and policy<br />Awareness<br />Building<br />Inventory<br />Social Media<br />Policy<br />Training<br />Monitoring<br />Goals, Objectives, strategy<br />Teams<br />Ambassadors<br />Project: define – <br />roll-out<br />
  45. 45. Awareness Building<br />What<br />Who<br />Benefits<br />Dangers<br />Presentation/Workshop<br />
  46. 46. Where do you think you are?<br />
  47. 47. Inventory<br />
  48. 48. Social Media Policy or Guidelines<br />
  49. 49. Social Networking Governance Policy or Guidelines?<br /><ul><li>Areas to be covered
  50. 50. Who is involved?
  51. 51. Code of conduct
  52. 52. Identity
  53. 53. Information protection
  54. 54. Etc.
  55. 55. Monitoring
  56. 56. Hardware & software considerations
  57. 57. Disciplinary actions
  58. 58. Etc.</li></ul>More and detailed information available upon request<br />
  59. 59. Training<br /><ul><li>Social Media
  60. 60. LinkedIn
  61. 61. Facebook
  62. 62. Twitter
  63. 63. Blogging
  64. 64. Customized</li></li></ul><li>Social Media Monitoring<br /><ul><li>Brand monitoring
  65. 65. Alterian
  66. 66. Radian6
  67. 67. Howsociable
  68. 68. Etc.
  69. 69. People monitoring
  70. 70. 123People
  71. 71. WieoWie
  72. 72. Pipl
  73. 73. Etc.</li></li></ul><li>What are my solutions?<br /><ul><li>Social Networking Inventory Service
  74. 74. Social Networking Policy Creation
  75. 75. Social Networking Awareness Building
  76. 76. Social Networking Training and Education
  77. 77. Social Networking Monitoring
  78. 78. Social Media Starter Kit</li></ul>Vanguard Leadership<br />March,2010 (c)<br />
  79. 79. Target Clients<br /><ul><li>Belgian entities
  80. 80. Small and Medium sized companies
  81. 81. CEO
  82. 82. HR
  83. 83. Marketing</li></li></ul><li>Social Media Starter Kitfor small companies & individuals<br />Bringing Social Media to your company:<br /><ul><li>Presentation for all employees
  84. 84. Inventory of who is where active in social media
  85. 85. Creation and optilmizing of social media profiles
  86. 86. Definition of strategy</li></ul>300€<br />Social Media Monitoring - Try and Buy:<br /><ul><li>Inventory of who is where active in social media
  87. 87. Presentation for all employees
  88. 88. 2 months Social Media Monitoring
  89. 89. Monthly review meeting
  90. 90. Weekly reporting</li></ul>1000€<br />
  91. 91. Leads Welcome...<br />Finders Fee available...<br />Contact me Mic Adam – Vanguard Leadership<br /> at info@vanguard-leadership.be<br /> Phone: +32 478 50 41 35<br />

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