Using social media to market your ems agency slideshare

by Greg Friese on Sep 01, 2011

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Presentation by Greg Friese, MS, NREMT-P at EMS World Expo 2011 in Las Vegas Nevada. Social media and networking offer low-cast and easy-to-use tools for EMS agencies to market to policy-makers, citizens, current employees and prospective employees. In this cutting-edge session, Greg will discuss Face book, YouTube, Twitter, geolocation services, blogging, podcasting and more, and will show you how to differentiate between using social media to broadcast versus using it to engage. There will be ample time for questions and answers about social media best practices and privacy concerns. All class attendees will receive a copy of the ebook "Social Media Policy Guide for First Responder Agencies."

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Using social media to market your ems agency slideshare — Presentation Transcript

Using Social Media to Market Your EMS Agency

Introduction
Welcome
Evaluation
Enjoy

My Task
Social media and networking offer low-cast and easy-to-use tools for EMS agencies to market to policy-makers, citizens, current employees and prospective employees. In this cutting-edge session, Greg will discuss Face book, YouTube, Twitter, geolocation services, blogging, podcasting and more, and will show you how to differentiate between using social media to broadcast versus using it to engage. There will be ample time for questions and answers about social media best practices and privacy concerns. All class attendees will receive a copy of the ebook "Social Media Policy Guide for First Responder Agencies."

My Task
Review the importance using social media for marketing
Learn the tools available
Address questions about social media best practices and privacy concerns

Greg Friese, MS, NREMT-P
My Key Words
Educator
Paramedic
Writer
Speaker
Podcaster
Blogger
Runner

Your Tasks
Listen
Imagine
Explore
Text
Tweet (#EMSWorldExpo)
Photo
Video
Blog

Social Media Policy
Stay Tuned for URL and Password

Words matter

Telepathic Powers
Your questions?

Is social media a nefarious tool for evil?

What, Why, and How
“We save lives everyday”

Identify
Gold Cross
Fitch--Rona
Northside Fire District
MECC
Morehead –Rowan
West End
First Care EMS

Is social media a fad that will go away?

Astounding Growth

FacebookUsage
750 million active users
50% login on any day
700 billion minutes per month

YouTube Statistics
48 hours every minute
3 billion video views per day
700 billion playbacks in 2010

Can I use social media to control the message?

Your Messages
Use social media to:
Broadcast your message
Hear feedback and questions
“Google Up” your message
Increase reach of message
Distribute when and where you want to

Your Messages
Incidents and activities
Successes and saves
Equipment and facilities
Operational efficiencies
Personnel news
Education and training
Resources, how-to, and prevention

Your Key Words
Community name
Agency name
EMS, EMT, Medic, Paramedic
Ambulance
Ambulance driver
Fireman
Firefighter
Station tour
Station visit
Blood pressure check

How much does it cost to get started?

Economic History of EMS
More with more
More with same
More with less
Less with less
Resources and Services
Time

Start-up Costs
No cost to entry
Free and easy tools
Lots of guides and instructors

Cost is Your Time
Leverage things you are already doing

Are there rules for using social media?

Social Media Best Practices
Regular
Timely
Repetition
Authentic
Focused
Listen
Engage
Share
Respect

First Apply Existing Policies

Is social media just for the PIO, IT guy, intern, or chief?

Part of Everyone’s Job
Just like:
Customer service
Problem solving
Answering questions
Taking care of stuff

Force Multiplier

Should our lawyer approve?

Role for Legal Team
Early involvement
Set-up to say yes
Confidence in your message

How do we get started?

Hub and Spokes

Blog

Blog
Best Practices:
Commitment
Brief
Actionable
Embed media
Respond

Facebook

Facebook
Best Practices:
Create a page
Vanity URL
Upload photos
Update regularly
Monitor your wall
Respond and engage

YouTube

YouTube
Best Practices:
Channel name
Description and tags
Embed in hub (blog)
Link to in spokes
Commenting, voting

Photo Sharing
Face book users upload 30 billion content items a month. Your social media policy won’t stop this so how can you embrace it?

Photo Sharing
Best Practices:
Albums
Tags
License
Embedding
Sharing

Twitter

Twitter
Best Practices:
Authenticity
Current
Twitter feed
Hashtags
Twitter search
Advanced Twitter search

Geolocation

Geolocation
Best Practices:
Special events
Community events
Awareness:
Operational security
Business practices

Audio or Video Cast

Audio or Video Podcast
Best Practices:
Record 1st 10 episodes
Publish regularly
Focus
Audience
Structure
Co-hosts

What should our agency post?

99+ Post Titles

Who is our audience?

Audience
Caregivers
Community involved
Decision makers
Influencers
Media
Mutual aid partners

Audience
Best Practices:
Identify
Find and connect
Share
Listen
Engage
Call to Action!

But, I don’t ….

Don’t … Have Any Followers
Practice and make mistakes when no one is watching
Number of
Followers
Time

Don’t … Have Time
But, if you did have the time how would you do it?

Don’t … Want to Over Share

Don’t … Think Anyone Cares

Somebody Cares

Questions
Crowd Sourcing
Search

Summary
Join
Listen
Share
Engage
Measure

Let’s Stay in Touch

Using social media to market your ems agency slideshare

by Greg Friese on Sep 01, 2011

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Using social media to market your ems agency slideshare — Presentation Transcript