3. ο The first thing you notice is that the
album is split in to two parts, the top and
the bottom.
ο The top part contains one of Andrew
Goodwin's key features as it has an image
of the band. Although it is not a close up
it meets the demands of the record label
and every band member is clearly
visible, therefore it meets the demands on
the record label.
Image
4. ο This image allows the fans to instantly
recognize the band which in turn makes
them interested in the advert.
5. ο The bottom half of the album is black with
white writing upon it. The writing is in
white so it stands out from the black
background and is immediately obvious to
the audience.
ο The white writing says the band name
βColdplayβ and album name βX &Yβ in the
largest writing as these are the most
important things.
Bottom Half
6. ο It also says in a less bold font, the release
date of the album. This is something I
would like to incorporate on my advert as
it immediately allows the audience to
know when the album is released so they
donβt need to do further research into it.
ο To the left is a image of the album. This
also allows the audience to know what the
album looks like. This is also something I
would like to incorporate.
7. ο All of these factors make it very easy for
the audience as they know what the
album looks like so they know what
theyβre looking for and the exact date it is
released.
8. ο However if someone did want to do further
research the band website is written in a
small font beneath. This will allow people
who are not huge fans of Coldplay to make
up their mind if they will buy the album or
not.
ο The final piece on information on the advert
is the record label, EMI. This will also help
people know if they will like the album if they
know they like other music produced by EMI.
9. ο I believe genre is shown here as the band are
all wearing black, this is often associated with
βattitudeβ which goes hand in hand with many
different types of rock bands such as Alt rock
bands.
ο The band are also surrounded by wires and
leads which one can assume are linked to
electric guitars, amplifies and key boards etc
which are all instruments associated with
alternative rock bands.
ο These both connote how branding and genre
are shown without physically telling you.
Genre and Branding
