Spatial Networking - Michael Metcalf - Location Business Summit USA

Spatial Networking
Michael Metcalf
Product Management, User Location
Yahoo! Geo Technologies

What I’ll talk about…
+

Spatial Networking?

Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.

Technology!

In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart
6%
Android & iPhone OS
13%
Other Smart Phones
81%
Feature
Bloomberg 8.12.10

…but Growing Fast
+50 %
# of
Smart-phones
+32 %
% of
All
Mobile phones
Q2 2009 – Q2 2010
Bloomberg 8.12.10

By 2011, 80% of Mobile Devices will have GPS
80%
iSuppli 7.19.10

In 2015…
700-800 million smartphones will be sold worldwide
5 billion people on earth over age 15
~2 billion of whom will have a smartphone purchased in the previous 3 years
4200% increase in LBS mobile marketing
IDC 9.10

In other words, we will know where you are.

1
Where You Are

Some Definitions…
Locations You Care About
Physical Locations
Declared Locations
Check Ins

Foursquare is adding 1 Des Moines worth of users per month.

This is Des Moines.

Foursquare Growth
pathawks

According to Foursquare, Des Moines is very close to The Middle of Nowhere.

Middle of Nowhere…
RAYGUN Design

Social LBS is hot in 2010, but…
…only 1 in 25 Americans have tried it
…only 1 out of 100 use them weekly
…70% are age 20-35
…80% of users are male
Forrester Research 7.2010

Location Based Services are not inherently social.

So let’s focus on
Physical Locations

fensterbme

Photography
Disco Lover
Vegetarian
Cyclist
Lisergia, Mpozzobon, gruesome

mapmeet

kordite

donut2d

Roadside America

webwalker

SF CycleTracks

shopkick

Time + Place
= Location History

Google Latitude

PlaceTrack

= the number of LBS apps available on iPhone.
iSuppli 7.19.10

Location History, a Personal Utility

Social Location History
Sept 29, 2004

Maintaining a personal location history service will be a mainstream utility.
1

2
Psychographics of Place

The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.

Tourist
Local
Either
walkingsf

Sportacular Check In

mapmeet

sfagogo

dphiffer

Exit Strategy NYC

Photographer
Disco Lover
Vegetarian
Cyclist

Vegetarians
Disco
-ers
Cyclists
VW Spider Sculpture Enthusiasts

2
As we move through space, we define places with our behaviors and preferences.
In turn, every place is imprinted with our psychographics.

If the places we go reflect our interests…
…then we often have something in common with those in our immediate proximity.

3
Those Nearby

Who is Near You Right Now…
Unknown
Known
Unknown Known
(Can’t remember their name)
(Me)

get a different
HELP?
perspective
Local
INFO
Transit
tips
BuildCriticalMass
communicate
play
uncover what you can’t see

HELP?
3

You people should talk.

3
BuildCriticalMass

vermininc

Slugs & Casual Carpools

prasenberg

3
communicate
uncover what you can’t see

LoveGetty

hyperbolation

shehan

MessageParty

Qilroy

LoKast

Nokia Instant Communicator

Apple iGroups?

3
Local
INFO
Transit
tips

articnomad

BlockChalk

Foursquare Tips

mvjantzen

mr_t_in_dc

sp8254

Where’s My %$#@ Umbrella?
Where’s My %$#@ Umbrella?!

3
get a different
perspective

Water buffalo.
What’s going on up ahead?
almostinfamous

rickyromero

MouseWait

dey
dawilson

Flash Mobs
gdudg

You probably have something in common with those around you.
3

4
Spatial Privacy

Learning from (Location) History

Flavors of Spatial Privacy
Avoid
Obscure
Check Out

Privacy
4
Avoid
Aggregate
Personal

visualthinker

Privacy
4
Obscure
Aggregate
Personal

Facebook Places

Location Labs

Privacy
4
Check Out

biggreymare

4
Privacy is a core feature of Spatial Networking.

In Summary…

Maintaining a personal location history service will become a mainstream utility.
1
4
3
2
As we move through space, we define places with our behaviors and preferences. Every place is imprinted with our psychographics.
You probably have something in common with those around you.
Privacy is a core feature of Spatial Networking.

Thanks!

Contact
Twitter Geocalf
Yahoo! metcalf@yahoo-inc.com
LinkedIn linkedin.com/in/michaellmetcalf

Spatial Networking - Michael Metcalf - Location Business Summit USA

by geocalf on Sep 17, 2010

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Spatial Networking - Michael Metcalf - Location Business Summit USA — Presentation Transcript