The document discusses spatial networking, which facilitates real-time communication and collaboration based on users' locations. It highlights the rapid growth of smartphone adoption and location-based services, while noting the importance of understanding personal location histories and psychographics. Privacy is emphasized as a crucial aspect of spatial networking moving forward.

1. Spatial NetworkingMichael MetcalfProduct Management, User LocationYahoo! Geo Technologies

2. What I’ll talk about…+

3. Spatial Networking?

4. Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.

5. Technology!

6. In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart6%Android & iPhone OS13%Other Smart Phones81%FeatureBloomberg 8.12.10

7. …but Growing Fast+50 %# of Smart-phones+32 %% of All Mobile phonesQ2 2009 – Q2 2010Bloomberg 8.12.10

8. By 2011, 80% of Mobile Devices will have GPS80%iSuppli 7.19.10

9. In 2015…700-800 million smartphones will be sold worldwide5 billion people on earth over age 15~2 billion of whom will have a smartphone purchased in the previous 3 years4200% increase in LBS mobile marketingIDC 9.10

10. In other words, we will know where you are.

11. 1Where You Are

12. Some Definitions…Locations You Care AboutPhysical LocationsDeclared LocationsCheck Ins

13. Foursquare is adding 1 Des Moines worth of users per month.

14. This is Des Moines.

15. Foursquare Growthpathawks

16. According to Foursquare, Des Moines is very close to The Middle of Nowhere.

18. Middle of Nowhere…RAYGUN Design

19. Social LBS is hot in 2010, but……only 1 in 25 Americans have tried it…only 1 out of 100 use them weekly…70% are age 20-35…80% of users are male Forrester Research 7.2010

20. Location Based Services are not inherently social.

21. So let’s focus onPhysical Locations

22. fensterbme

23. PhotographyDisco LoverVegetarianCyclistLisergia, Mpozzobon, gruesome

24. mapmeet

25. kordite

26. donut2d

27. Roadside America

28. webwalker

29. SF CycleTracks

30. shopkick

33. +

34. Time + Place= Location History

35. Google Latitude

36. PlaceTrack

37. 6,000

38. = the number of LBS apps available on iPhone.iSuppli 7.19.10

39. Location History, a Personal Utility

40. Social Location HistorySept 29, 2004

41. Maintaining a personal location history service will be a mainstream utility. 1

42. 2Psychographics of Place

43. The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.

44. Tourist

45. Local

46. Eitherwalkingsf

47. Sportacular Check In

48. mapmeet

49. mapmeet

50. mapmeet

51. sfagogo

52. dphiffer

53. Exit Strategy NYC

54. PhotographerDisco LoverVegetarianCyclist

55. VegetariansDisco -ersCyclistsVW Spider Sculpture Enthusiasts

56. 2As we move through space, we define places with our behaviors and preferences.In turn, every place is imprinted with our psychographics.

57. If the places we go reflect our interests… …then we often have something in common with those in our immediate proximity.

58. 3Those Nearby

59. Who is Near You Right Now…UnknownKnownUnknown Known (Can’t remember their name)(Me)

60. get a differentHELP?perspectiveLocal INFOTransittipsBuildCriticalMasscommunicateplayuncover what you can’t see

61. HELP?3

64. You people should talk.

65. 3BuildCriticalMass

66. vermininc

67. Slugs & Casual Carpools

68. prasenberg

71. 3communicateuncover what you can’t see

72. LoveGetty

73. hyperbolation

75. shehan

76. MessageParty

77. Qilroy

78. LoKast

79. Nokia Instant Communicator

80. Apple iGroups?

81. 3Local INFOTransittips

82. articnomad

83. BlockChalk

84. Foursquare Tips

85. mvjantzen

86. wctc

87. mr_t_in_dc

88. sp8254

89. Where’s My %$#@ Umbrella?Where’s My %$#@ Umbrella?!

90. 3get a differentperspective

91. Water buffalo.What’s going on up ahead?almostinfamous

93. rickyromero

94. MouseWait

98. deydawilson

99. Flash Mobsgdudg

100. You probably have something in common with those around you.3

101. 4Spatial Privacy

103. Learning from (Location) History

104. Flavors of Spatial PrivacyAvoidObscureCheck Out

105. Privacy4AvoidAggregatePersonal

107. visualthinker

111. Privacy4ObscureAggregatePersonal

116. Facebook Places

119. Neer

120. Location Labs

121. Privacy4Check Out

122. biggreymare

123. 4Privacy is a core feature of Spatial Networking.

124. In Summary…

125. Maintaining a personal location history service will become a mainstream utility.1432As we move through space, we define places with our behaviors and preferences. Every place is imprinted with our psychographics.You probably have something in common with those around you.Privacy is a core feature of Spatial Networking.

126. Thanks!

127. ContactTwitter GeocalfYahoo! metcalf@yahoo-inc.comLinkedIn linkedin.com/in/michaellmetcalf