The app is optimized for background operation, and will notify a user when a Lokast member crosses their 300-ft radius. The app then allows users to view the available digital profiles of others in the same venue, similar to browsing for Facebook profiles, but targeting those who are physically around them. You can also share music, video and other content with iPhone users who are members of the network.
By 2011, 80% of Mobile Devices will have GPS<br />80%<br />iSuppli 7.19.10<br />
In 2015…<br />700-800 million smartphones will be sold worldwide<br />5 billion people on earth over age 15<br />~2 billion of whom will have a smartphone purchased in the previous 3 years<br />4200% increase in LBS mobile marketing<br />IDC 9.10<br />
In other words, we will know where you are.<br />
Social LBS is hot in 2010, but…<br />…only 1 in 25 Americans have tried it<br />…only 1 out of 100 use them weekly<br />…70% are age 20-35<br />…80% of users are male <br />Forrester Research 7.2010<br />
Location Based Services are not inherently social.<br />
So let’s focus on<br />Physical Locations<br />
Maintaining a personal location history service will become a mainstream utility.<br />1<br />4<br />3<br />2<br />As we move through space, we define places with our behaviors and preferences. Every place is imprinted with our psychographics.<br />You probably have something in common with those around you.<br />Privacy is a core feature of Spatial Networking.<br />