Spatial Networking<br />Michael Metcalf<br />Product Management, User Location<br />Yahoo! Geo Technologies<br />
What I’ll talk about…<br />+<br />
Spatial Networking?  <br />
Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you do...
Technology!<br />
In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart<br />6%<br />Android & iPhone OS<br />13%<br />Other Smart Pho...
…but Growing Fast<br />+50 %<br /># of <br />Smart-phones<br />+32 %<br />% of <br />All <br />Mobile phones<br />Q2 2009 ...
By 2011, 80% of Mobile Devices         will have GPS<br />80%<br />iSuppli 7.19.10<br />
In 2015…<br />700-800 million smartphones will be sold worldwide<br />5 billion people on earth over age 15<br />~2 billio...
In other words, we will know where you are.<br />
1<br />Where You Are<br />
Some Definitions…<br />Locations You Care About<br />Physical Locations<br />Declared Locations<br />Check Ins<br />
Foursquare is adding 1 Des Moines worth of users per month. <br />
This is Des Moines.<br />
Foursquare Growth<br />pathawks<br />
According to Foursquare, Des Moines is very close to The Middle of Nowhere.<br />
Middle of Nowhere…<br />RAYGUN Design<br />
Social LBS is hot in 2010, but…<br />…only 1 in 25 Americans have tried it<br />…only 1 out of 100 use them weekly<br />…7...
Location Based Services are not inherently social.<br />
So let’s focus on<br />Physical Locations<br />
fensterbme<br />
Photography<br />Disco Lover<br />Vegetarian<br />Cyclist<br />Lisergia, Mpozzobon, gruesome<br />
mapmeet<br />
kordite<br />
donut2d<br />
Roadside America<br />
webwalker<br />
SF CycleTracks<br />
shopkick<br />
+<br />
Time + Place<br />= Location History<br />
Google Latitude<br />
PlaceTrack<br />
6,000<br />
= the number of LBS apps available on iPhone.<br />iSuppli 7.19.10<br />
Location History, a Personal Utility<br />
Social Location History<br />Sept 29, 2004<br />
Maintaining a personal location history service will be a mainstream utility. <br />1<br />
2<br />Psychographics of Place<br />
The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the...
<ul><li> Tourist
 Local
 Either</li></ul>walkingsf<br />
Sportacular Check In<br />
mapmeet<br />
mapmeet<br />
mapmeet<br />
sfagogo<br />
dphiffer<br />
Exit Strategy NYC<br />
Photographer<br />Disco Lover<br />Vegetarian<br />Cyclist<br />
Vegetarians<br />Disco<br /> -ers<br />Cyclists<br />VW Spider Sculpture Enthusiasts<br />
2<br />As we move through space, we define places with our behaviors and preferences.<br />In turn, every place is imprint...
If the places we go reflect our interests… <br />…then we often have something in common with those in our immediate proxi...
3<br />Those Nearby<br />
Who is Near  You Right Now…<br />Unknown<br />Known<br />Unknown Known <br />(Can’t remember their name)<br />(Me)<br />
get a different<br />HELP?<br />perspective<br />Local <br />INFO<br />Transit<br />tips<br />BuildCriticalMass<br />commu...
HELP?<br />3<br />
You people should talk.<br />
3<br />BuildCriticalMass<br />
vermininc<br />
Slugs & Casual Carpools<br />
prasenberg<br />
3<br />communicate<br />uncover what you can’t see<br />
LoveGetty<br />
hyperbolation<br />
shehan<br />
MessageParty<br />
Qilroy<br />
LoKast<br />
Nokia Instant Communicator<br />
Apple iGroups?<br />
3<br />Local <br />INFO<br />Transit<br />tips<br />
articnomad<br />
BlockChalk<br />
Foursquare Tips<br />
mvjantzen<br />
wctc<br />
mr_t_in_dc<br />
sp8254<br />
Where’s My %$#@ Umbrella?<br />Where’s My %$#@ Umbrella?!<br />
3<br />get a different<br />perspective<br />
Water buffalo.<br />What’s going on up ahead?<br />almostinfamous<br />
rickyromero<br />
MouseWait<br />
dey<br />dawilson<br />
Flash Mobs<br />gdudg<br />
You probably have something in common with those around you.<br />3<br />
4<br />Spatial Privacy<br />
Learning from (Location) History<br />
Flavors of Spatial Privacy<br />Avoid<br />Obscure<br />Check Out<br />
Privacy<br />4<br />Avoid<br />Aggregate<br />Personal<br />
visualthinker<br />
Privacy<br />4<br />Obscure<br />Aggregate<br />Personal<br />
Facebook Places<br />
Neer<br />
Location Labs<br />
Privacy<br />4<br />Check Out<br />
biggreymare<br />
4<br />Privacy is a core feature of Spatial Networking.<br />
In Summary…<br />
Maintaining a personal location history service will become a mainstream utility.<br />1<br />4<br />3<br />2<br />As we m...
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Spatial Networking - Michael Metcalf - Location Business Summit USA

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Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.

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  • http://www.bloomberg.com/news/2010-08-12/nokia-loses-market-share-as-growth-in-smartphones-extended-gartner-says.html
  • http://www.bloomberg.com/news/2010-08-12/nokia-loses-market-share-as-growth-in-smartphones-extended-gartner-says.html
  • http://seekingalpha.com/article/223502-artificial-life-mobile-content-provider-with-visionhttp://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=135110
  • http://www.flickr.com/photos/pathawks/2217480563/sizes/l/in/photostream/
  • https://raygunsite.com/shop/men/t-shirts-34/nowhere
  • http://venturebeat.com/2010/08/30/location-based-services-survey/
  • http://www.flickr.com/photos/fensterbme/2060996958/
  • http://www.flickr.com/photos/mpozzobon/534697000/sizes/z/in/photostream/http://www.flickr.com/photos/gruesome/2679766100/http://www.flickr.com/photos/28259874@N00/72383654/sizes/o/in/photostream/
  • http://www.flickr.com/photos/kordite/295411123/sizes/o/in/photostream/
  • http://www.flickr.com/photos/donut2d/1278494875/sizes/l/in/photostream/
  • http://www.flickr.com/photos/webwalker/2556477240/sizes/o/in/photostream/
  • http://www.digitimes.com/news/a20100719PR201.html
  • www.flickr.com/photos/walkingsf/4671581511/
  • http://www.flickr.com/photos/sfagogo/4598800588/
  • http://www.flickr.com/photos/dphiffer/4428844076/
  • http://www.flickr.com/photos/vermininc/2597196807/
  • http://www.flickr.com/photos/prasenberg/1464787533/sizes/l/in/photostream/
  • http://www.flickr.com/photos/hyperbolation/24197680/sizes/l/in/photostream/
  • http://www.flickr.com/photos/shehan/4722862469/sizes/l/in/photostream/
  • The app is optimized for background operation, and will notify a user when a Lokast member crosses their 300-ft radius. The app then allows users to view the available digital profiles of others in the same venue, similar to browsing for Facebook profiles, but targeting those who are physically around them. You can also share music, video and other content with iPhone users who are members of the network.
  • http://www.flickr.com/photos/articnomad/211169462/sizes/l/in/photostream/
  • http://www.flickr.com/photos/mvjantzen/2435229768/
  • http://www.flickr.com/photos/wctc/85735406/
  • http://www.flickr.com/photos/mr_t_in_dc/3557473943/
  • http://www.flickr.com/photos/sp8254/3895175808/sizes/o/in/photostream/
  • http://www.flickr.com/photos/almostinfamous/1683792312/lightbox/
  • http://www.flickr.com/photos/rickyromero/794478652/sizes/l/in/photostream/
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  • http://www.flickr.com/photos/gdudg/4335854863/lightbox/
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  • Spatial Networking - Michael Metcalf - Location Business Summit USA

    1. 1. Spatial Networking<br />Michael Metcalf<br />Product Management, User Location<br />Yahoo! Geo Technologies<br />
    2. 2. What I’ll talk about…<br />+<br />
    3. 3. Spatial Networking? <br />
    4. 4. Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.<br />
    5. 5. Technology!<br />
    6. 6. In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart<br />6%<br />Android & iPhone OS<br />13%<br />Other Smart Phones<br />81%<br />Feature<br />Bloomberg 8.12.10<br />
    7. 7. …but Growing Fast<br />+50 %<br /># of <br />Smart-phones<br />+32 %<br />% of <br />All <br />Mobile phones<br />Q2 2009 – Q2 2010<br />Bloomberg 8.12.10<br />
    8. 8. By 2011, 80% of Mobile Devices will have GPS<br />80%<br />iSuppli 7.19.10<br />
    9. 9. In 2015…<br />700-800 million smartphones will be sold worldwide<br />5 billion people on earth over age 15<br />~2 billion of whom will have a smartphone purchased in the previous 3 years<br />4200% increase in LBS mobile marketing<br />IDC 9.10<br />
    10. 10. In other words, we will know where you are.<br />
    11. 11. 1<br />Where You Are<br />
    12. 12. Some Definitions…<br />Locations You Care About<br />Physical Locations<br />Declared Locations<br />Check Ins<br />
    13. 13. Foursquare is adding 1 Des Moines worth of users per month. <br />
    14. 14. This is Des Moines.<br />
    15. 15. Foursquare Growth<br />pathawks<br />
    16. 16. According to Foursquare, Des Moines is very close to The Middle of Nowhere.<br />
    17. 17.
    18. 18. Middle of Nowhere…<br />RAYGUN Design<br />
    19. 19. Social LBS is hot in 2010, but…<br />…only 1 in 25 Americans have tried it<br />…only 1 out of 100 use them weekly<br />…70% are age 20-35<br />…80% of users are male <br />Forrester Research 7.2010<br />
    20. 20. Location Based Services are not inherently social.<br />
    21. 21. So let’s focus on<br />Physical Locations<br />
    22. 22. fensterbme<br />
    23. 23. Photography<br />Disco Lover<br />Vegetarian<br />Cyclist<br />Lisergia, Mpozzobon, gruesome<br />
    24. 24. mapmeet<br />
    25. 25. kordite<br />
    26. 26. donut2d<br />
    27. 27. Roadside America<br />
    28. 28. webwalker<br />
    29. 29. SF CycleTracks<br />
    30. 30. shopkick<br />
    31. 31.
    32. 32.
    33. 33. +<br />
    34. 34. Time + Place<br />= Location History<br />
    35. 35. Google Latitude<br />
    36. 36. PlaceTrack<br />
    37. 37. 6,000<br />
    38. 38. = the number of LBS apps available on iPhone.<br />iSuppli 7.19.10<br />
    39. 39. Location History, a Personal Utility<br />
    40. 40. Social Location History<br />Sept 29, 2004<br />
    41. 41. Maintaining a personal location history service will be a mainstream utility. <br />1<br />
    42. 42. 2<br />Psychographics of Place<br />
    43. 43. The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.<br />
    44. 44. <ul><li> Tourist
    45. 45. Local
    46. 46. Either</li></ul>walkingsf<br />
    47. 47. Sportacular Check In<br />
    48. 48. mapmeet<br />
    49. 49. mapmeet<br />
    50. 50. mapmeet<br />
    51. 51. sfagogo<br />
    52. 52. dphiffer<br />
    53. 53. Exit Strategy NYC<br />
    54. 54. Photographer<br />Disco Lover<br />Vegetarian<br />Cyclist<br />
    55. 55. Vegetarians<br />Disco<br /> -ers<br />Cyclists<br />VW Spider Sculpture Enthusiasts<br />
    56. 56. 2<br />As we move through space, we define places with our behaviors and preferences.<br />In turn, every place is imprinted with our psychographics.<br />
    57. 57. If the places we go reflect our interests… <br />…then we often have something in common with those in our immediate proximity.<br />
    58. 58. 3<br />Those Nearby<br />
    59. 59. Who is Near You Right Now…<br />Unknown<br />Known<br />Unknown Known <br />(Can’t remember their name)<br />(Me)<br />
    60. 60. get a different<br />HELP?<br />perspective<br />Local <br />INFO<br />Transit<br />tips<br />BuildCriticalMass<br />communicate<br />play<br />uncover what you can’t see<br />
    61. 61. HELP?<br />3<br />
    62. 62.
    63. 63.
    64. 64. You people should talk.<br />
    65. 65. 3<br />BuildCriticalMass<br />
    66. 66. vermininc<br />
    67. 67. Slugs & Casual Carpools<br />
    68. 68. prasenberg<br />
    69. 69.
    70. 70.
    71. 71. 3<br />communicate<br />uncover what you can’t see<br />
    72. 72. LoveGetty<br />
    73. 73. hyperbolation<br />
    74. 74.
    75. 75. shehan<br />
    76. 76. MessageParty<br />
    77. 77. Qilroy<br />
    78. 78. LoKast<br />
    79. 79. Nokia Instant Communicator<br />
    80. 80. Apple iGroups?<br />
    81. 81. 3<br />Local <br />INFO<br />Transit<br />tips<br />
    82. 82. articnomad<br />
    83. 83. BlockChalk<br />
    84. 84. Foursquare Tips<br />
    85. 85. mvjantzen<br />
    86. 86. wctc<br />
    87. 87. mr_t_in_dc<br />
    88. 88. sp8254<br />
    89. 89. Where’s My %$#@ Umbrella?<br />Where’s My %$#@ Umbrella?!<br />
    90. 90. 3<br />get a different<br />perspective<br />
    91. 91. Water buffalo.<br />What’s going on up ahead?<br />almostinfamous<br />
    92. 92.
    93. 93. rickyromero<br />
    94. 94. MouseWait<br />
    95. 95.
    96. 96.
    97. 97.
    98. 98. dey<br />dawilson<br />
    99. 99. Flash Mobs<br />gdudg<br />
    100. 100. You probably have something in common with those around you.<br />3<br />
    101. 101. 4<br />Spatial Privacy<br />
    102. 102.
    103. 103. Learning from (Location) History<br />
    104. 104. Flavors of Spatial Privacy<br />Avoid<br />Obscure<br />Check Out<br />
    105. 105. Privacy<br />4<br />Avoid<br />Aggregate<br />Personal<br />
    106. 106.
    107. 107. visualthinker<br />
    108. 108.
    109. 109.
    110. 110.
    111. 111. Privacy<br />4<br />Obscure<br />Aggregate<br />Personal<br />
    112. 112.
    113. 113.
    114. 114.
    115. 115.
    116. 116. Facebook Places<br />
    117. 117.
    118. 118.
    119. 119. Neer<br />
    120. 120. Location Labs<br />
    121. 121. Privacy<br />4<br />Check Out<br />
    122. 122. biggreymare<br />
    123. 123. 4<br />Privacy is a core feature of Spatial Networking.<br />
    124. 124. In Summary…<br />
    125. 125. Maintaining a personal location history service will become a mainstream utility.<br />1<br />4<br />3<br />2<br />As we move through space, we define places with our behaviors and preferences. Every place is imprinted with our psychographics.<br />You probably have something in common with those around you.<br />Privacy is a core feature of Spatial Networking.<br />
    126. 126. Thanks!<br />
    127. 127. Contact<br />Twitter Geocalf<br />Yahoo! metcalf@yahoo-inc.com<br />LinkedIn linkedin.com/in/michaellmetcalf<br />

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