Spatial Networking - Michael Metcalf - Location Business Summit USA
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Spatial Networking - Michael Metcalf - Location Business Summit USA

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Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.

Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.

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Spatial Networking - Michael Metcalf - Location Business Summit USA Spatial Networking - Michael Metcalf - Location Business Summit USA Presentation Transcript

  • Spatial Networking
    Michael Metcalf
    Product Management, User Location
    Yahoo! Geo Technologies
  • What I’ll talk about…
    +
  • Spatial Networking?
  • Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.
  • Technology!
  • In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart
    6%
    Android & iPhone OS
    13%
    Other Smart Phones
    81%
    Feature
    Bloomberg 8.12.10
  • …but Growing Fast
    +50 %
    # of
    Smart-phones
    +32 %
    % of
    All
    Mobile phones
    Q2 2009 – Q2 2010
    Bloomberg 8.12.10
  • By 2011, 80% of Mobile Devices will have GPS
    80%
    iSuppli 7.19.10
  • In 2015…
    700-800 million smartphones will be sold worldwide
    5 billion people on earth over age 15
    ~2 billion of whom will have a smartphone purchased in the previous 3 years
    4200% increase in LBS mobile marketing
    IDC 9.10
  • In other words, we will know where you are.
  • 1
    Where You Are
  • Some Definitions…
    Locations You Care About
    Physical Locations
    Declared Locations
    Check Ins
  • Foursquare is adding 1 Des Moines worth of users per month.
  • This is Des Moines.
  • Foursquare Growth
    pathawks
  • According to Foursquare, Des Moines is very close to The Middle of Nowhere.
  • Middle of Nowhere…
    RAYGUN Design
  • Social LBS is hot in 2010, but…
    …only 1 in 25 Americans have tried it
    …only 1 out of 100 use them weekly
    …70% are age 20-35
    …80% of users are male
    Forrester Research 7.2010
  • Location Based Services are not inherently social.
  • So let’s focus on
    Physical Locations
  • fensterbme
  • Photography
    Disco Lover
    Vegetarian
    Cyclist
    Lisergia, Mpozzobon, gruesome
  • mapmeet
  • kordite
  • donut2d
  • Roadside America
  • webwalker
  • SF CycleTracks
  • shopkick
  • +
  • Time + Place
    = Location History
  • Google Latitude
  • PlaceTrack
  • 6,000
  • = the number of LBS apps available on iPhone.
    iSuppli 7.19.10
  • Location History, a Personal Utility
  • Social Location History
    Sept 29, 2004
  • Maintaining a personal location history service will be a mainstream utility.
    1
  • 2
    Psychographics of Place
  • The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.
    • Tourist
    • Local
    • Either
    walkingsf
  • Sportacular Check In
  • mapmeet
  • mapmeet
  • mapmeet
  • sfagogo
  • dphiffer
  • Exit Strategy NYC
  • Photographer
    Disco Lover
    Vegetarian
    Cyclist
  • Vegetarians
    Disco
    -ers
    Cyclists
    VW Spider Sculpture Enthusiasts
  • 2
    As we move through space, we define places with our behaviors and preferences.
    In turn, every place is imprinted with our psychographics.
  • If the places we go reflect our interests…
    …then we often have something in common with those in our immediate proximity.
  • 3
    Those Nearby
  • Who is Near You Right Now…
    Unknown
    Known
    Unknown Known
    (Can’t remember their name)
    (Me)
  • get a different
    HELP?
    perspective
    Local
    INFO
    Transit
    tips
    BuildCriticalMass
    communicate
    play
    uncover what you can’t see
  • HELP?
    3
  • You people should talk.
  • 3
    BuildCriticalMass
  • vermininc
  • Slugs & Casual Carpools
  • prasenberg
  • 3
    communicate
    uncover what you can’t see
  • LoveGetty
  • hyperbolation
  • shehan
  • MessageParty
  • Qilroy
  • LoKast
  • Nokia Instant Communicator
  • Apple iGroups?
  • 3
    Local
    INFO
    Transit
    tips
  • articnomad
  • BlockChalk
  • Foursquare Tips
  • mvjantzen
  • wctc
  • mr_t_in_dc
  • sp8254
  • Where’s My %$#@ Umbrella?
    Where’s My %$#@ Umbrella?!
  • 3
    get a different
    perspective
  • Water buffalo.
    What’s going on up ahead?
    almostinfamous
  • rickyromero
  • MouseWait
  • dey
    dawilson
  • Flash Mobs
    gdudg
  • You probably have something in common with those around you.
    3
  • 4
    Spatial Privacy
  • Learning from (Location) History
  • Flavors of Spatial Privacy
    Avoid
    Obscure
    Check Out
  • Privacy
    4
    Avoid
    Aggregate
    Personal
  • visualthinker
  • Privacy
    4
    Obscure
    Aggregate
    Personal
  • Facebook Places
  • Neer
  • Location Labs
  • Privacy
    4
    Check Out
  • biggreymare
  • 4
    Privacy is a core feature of Spatial Networking.
  • In Summary…
  • Maintaining a personal location history service will become a mainstream utility.
    1
    4
    3
    2
    As we move through space, we define places with our behaviors and preferences. Every place is imprinted with our psychographics.
    You probably have something in common with those around you.
    Privacy is a core feature of Spatial Networking.
  • Thanks!
  • Contact
    Twitter Geocalf
    Yahoo! metcalf@yahoo-inc.com
    LinkedIn linkedin.com/in/michaellmetcalf