1. The Next Communication Channel:
Mobile Marketing and Beyond
The Rise of the Mobile Connected Dealership

2. Smartphone’s
• 64% of 25-35 year olds own a smartphone
1 in 4 mobile subscribers
over the age of 55
own a smartphone
Source: mannixmarketing.com
97% of ALL text
48
Hours
messages are opened The SMS text
messaging market is
and read within
expected to grow
The average open time
for an email.
4 from $150 billion in
2009 to $223 billion by
Source: CTIA.org minutes! the end of 2014
Source: Portio Research

3. Mobile Coupons get
10 times the
redemption rate
of traditional coupons
Source: Borrell Associates
91% of all US
Citizens have their
95% of smartphone
users looked up
mobile device within
arms reach 24/7
local information, &
of those, 61%
called & 59% visited Source: Morgan Stanley
the business.
Source: Google IPSOS

4. Social vs. Mobile Marketing
For the first time in history, the semi-annual survey
®
conducted by CTIA-The Wireless Association shows
the number of wireless subscriber connections (322.9 million)
has surpassed the population (315.5 million) – October 11, 2011
Only 1/3 of Facebook’s 600 million+
user base uses Facebook Mobile
Facebook has only 50.6%
of the North American population –
Mobile users with SMS
enabled phones? 92%
Source: PRNewswire.com

5. Mobile Internet growth
By 2014, mobile
internet should
take over
desktop internet
usage
Source: PRNewswire.com

6. Text Call to Action
Live Demonstration “Try it on your phone
Now!”
KEYWORD SHORTCODE
(CHANGES) (STAYS THE
SAME)
Text MYFORD to 28748 for an actual
demonstration of how one of our Auto Dealer
clients uses Mobile Marketing!
When client texts,
They are entered
Into your database! Deliv
e
Rem r Coupo
the p inder Rig n or
ho ht
expi ne! Offe to
8 re rc
2 874 FORD enco quickly an
urag t
To: : MY e qu o
G visit ick
MS
TEXT MESSAGING 101

7. Add to the Pool:
Every customer that comes in contact with Your
Dealership is engaged with MOBILE.
Dealership
a. A chance to enter to WIN a Great Prize
Pool of Current and
b. Received a Business Card
Future Clientele c. Signed agreements to purchase a vehicle
d. Responded to an offer in Traditional Media
These clients are then marketed to timely over the upcoming
months, generating more transactions.

8. Timely Promotions = Higher Redemption Rates
Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Jackson Honda: Early Bird John’s Lincoln: This Paul’s Toyota: Weekend
special all day long thru weekend ONLY, we will Sales Event starts Now!
Friday! Show msg to give you $1,500 over blue- First 100 people on our lot
redeem $10 OFF your book on your trade-in, gets a FREE Nascar jacket;
service , code mb8483 FWD 2 friends Show msg http://Paulscars.com
exp. 4.9 Reply STOP 2end to redeem, exp. 5.2 Reply Reply STOP 2end
STOP 2end

9. (Example of Return-on-Investment on a small scale)
1,000
1,000 2% or Higher
2% or Higher
Average
Average
Customers
Customers Redemption Rate
Redemption Rate
Transaction or
Transaction or
in your
in your on Promotion or
on Promotion or
Sale of Vehicle
Sale of Vehicle
database
database Coupon
Coupon
Industry ranges between 5-10% redemptions on Mobile offers & coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50
ROI on even 40 people scheduling service or buying a vehicle?
$100 Average additional transaction X 40? $4,000

10. The Mobile World 101
3 Ways to Get an Opt-in To: 28748
1. Get the potential customers to Text (KEYWORD) to MSG: MYFORD
SHORTCODE (28748).
a. Virtual Business Cards – Environmentally Friendly
b. Combine with Traditional engagements
c. Use in Social Networks
2. Add the Mobile “Opt-in” Option to your
current Website
a. Deliver Inventory Updates Direct
b. VIP Maintenance Offers
3. Engage Current Buyers
Your clients sign a agreements to buy. Add
the mobile opt-in verbiage, and upload every
client into your mobile database.

11. Virtual Business Cards (or V-Cards as we call them)
Customer that texts – is
entered into database
We use Virtual Business Cards,
that are environmentally friendly.
Text GARY to 28748
Gary McClure:
Toyota of Olathe
p. 1 (816) 555-5555
e. daveg@toyota.com
See our inventory,
http://toyotaolath.com
Reply STOP 2end
BONUS: dealership employee gets an instant Text message with the
Phone number of the potential client right to his/her cell-phone instantly.
Lead can then be followed up with for increased conversions!

12. Smart Updates?
Smart Savings? Text BASEBALL to 72727
for $30 OFF
Text SMART to 72727
$2,000 Rebate Today
Updates on Inventory?
Text VENZA to 72727 Inventory Updates
Text TOYOTA to 72727 72727
Text CAMARO to

13. LEAD GENERATION
NEW CLIENTS
28748
Toyota: You are entered for
a chance to win! Reply with
your email for an additional
entry. Reply STOP 2 quit,
help 4 help

14. When Customers sign Purchase order, they are automatically entered
Capture Current Customers when they sign their service agreement;
Automatically upload them into the database and issue out a reminder text-
message 90 days later to increase the frequency of the transactions.
Purchase agreement!
By signing this agreement authorizes Big Johns Auto-mall to send
You updates and offers direct to your mobile phone. Up to 3 messages
28748 Per month, standard text message rates apply, reply STOP 2 quit at any-
Time.
Hogan Tire: $5 OFF your next
oil change with coupon code
MB 2433, watch for future
savings direct from us. Mobile Phone Number
Reply STOP 2 end
required
I authorize Big John’s to send me Mobile
Exclusive Offers and Specials
Now Market Service Offers direct to their hand-held
Devices in the future.

15. Capture W Traffic into
eb
Database!
28748
Molle Chevroley: $1,000 OFF
your vehicle purchase this
month only on any Certified
Pre-Owned vehicles. Show
message to redeem, exp.
3.28.11 Reply STOP 2 end
Get an Instant $1,000
OFF Your Vehicle
Mobile ONLY Coupon!
Enter Mobile Number
Donate NOW!
Mobile Coupon will be sent
Right to your phone instantly!

16. Send Promotions to your Database to do
More Than Just Coupon!
• Increase Social Network Followers • Capture Email
• More Transactions per year • Support Causes
28748 28748 28748
Seattle Toyota has a VIP Oil Panchero’s OFF Cards are mile,
15% Gift any 50,000
Special on Facebook, Follow us the best gift! Click here and week
or 75,000 service this
NOW and see how we love To complete your entry to be finished shopping.
only, call 816-555-5555 or
you. Reply STOP 2quit win a FREE Oil Changes for http://xmaspanch.wap
click
a year reply with your email Reply STOP 2quit
http://servicemolle.com
address and watch for more Reply STOP 2quit
great deals!

17. Promotions Match
Organization Objectives
Deliver Video Right to your
72727
Interested Clients Phones!
John’s Ford: See our F-250
Premium package only offered
this weekend. Video of the
options right to your phone,
click http://bit.ly to see.
Reply STOP 2 quit

18. Utilize Databases Based on
Who They Are!
Frequency of Messages
1 per month 2 per month
Current Client Potential Client
Title slide
Current Client Potential Client
Database
Database Database
Database
Send Messages that Match Objectives:
Drive Social Network Behavior Lead Mine for New Business
Capture Email for additional Touch Point Grow Brand Awareness
Create FWD 2 Friend Opportunities Convert Leads
Drive additional transactions Send Premium Offers
Drive Awareness of New Products Capture email
GROW TOMA And more…
And more…
Leverage Mobile for Big Profits

19. Text Appointment Notification!
72727
Brandon, Just a reminder
that your 25,000 mile service
is scheduled for tomorrow
at 2:00pm, reply to this
message if you can’t make it
and we can reschedule, or
call 555-555-5555
Donate NOW! Enter Mobile Number

20. Contact Us Today!
www.HipChime.com
Gary Mc Clure
Phone. 503.489.9090
Text GARY to 28748
gary@hipchime.com