The Next Communication Channel: Mobile Marketing and BeyondLeverage Mobile to Build databases of Donors more quickly!
TEXT MESSAGING 101 “Text Call to Action” DE SHORTCO KEYWOR D (CHANGES) (STAYS THE SAME) Text GPI to 72727 and Donate $10. It is easy and charged to your cell-phone bill! When client texts, They are entered Gen e Into the database! don tics Pol atio i you n: to cy Insti r tu YES. $10 do comple te 7 272 I n t you It will b ation, s e 7 r ce e ch imp T o: : GP l l- ph a one rged to y l G bill MS
The Mobile World 101 3 Ways to Build 1. Database Get the client to Text (KEYWORD) to SHORTCODE (72727). a. Place on ALL Traditional Media To: 72727 MSG: GPI b. Use in Social Networks c. Reps get potential NEW GPI members to text-in for a virtual business card 2. Add the Mobile “Opt-in” Option to your current Website Clients can get Updates on New programs, Events, information, and more right to their phone. 3. Every new Member auto-opts in when they sign up for the GPI a. Communicate based on geography to promote Events b. Request Donations c. Fwd to Friends promotions to encourage new donors
Add Mobile’s Call-to-Action with every traditional marketing initiative! Stem Cell VIP – Get FREE items, updates, specials, invitations no one else can get. Text VIP to 72727 now! Text STEM to 72727 now for a chance to win 2 tickets for every one of the 2012 events. OTHER: Text4Updates: New developments Events Advocacy Free Event Tickets Text STEM to 72727 Text2Win For your chance to win! Tickets Entries Prizes Entry to Events Text at door for a chance to win door prizes
Capture W Traffic into Database! eb Reply YES to donate now. Your $10 donation will be charged to your cell Phone bill. Donate NOW! Enter Mobile Number
Promotions Match Organization Objectives• Increase Social Network Followers • Add to E-mail lists• More Members per year • Generate Web traffic To: 72727 To: 72727 To: 72727 MN NFIB members are invited How important is community NFIB exclusive video just to a luncheon w/ Congress and finding like minded posted on Facebook. “Like” woman Michele Buchanan business owners. See the us today and tell your friends. Registration is required. video here, http://nfib.com Reply STOP 2 quit Reply with email Reply STOP 2 quit
1,000 60 becomepotential Average Revenue members ormembers on a Transaction donateor donors Highest redemptions on Mobile offers than any other media! Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $34 ROI on 60+ NEW members or Donors? $2040
Mobile Non-profit Giving & Fund Raising Text BATTEN to 72727 The Easiest Way to Help is Just a Text Away. BDSRA To confirm your $5 donation please reply YES. Text STOP to quit. SMS text messaging for mobile giving. With a simple call to action in Text HELP for help traditional media like TV, print, radio, Web, outdoor, T-shirts or any other Std msg rates may kind of media, end user can opt-in to give money directly to charitable apply. 800-555-5555 TC:tc.mtiy.mobi causes and organizations. Donations can be single donations, multiple serial donations or opt-ins to a SMS subscription to the cause where further requests for donation can be made. Mobile donations can also be enabled for Web sites.
Example SMS Mobile Giving Single Donation User Flow 2 31 1 Eco Rescue Thanks. $5 will be To confirm your $5 charged to your phone. donation reply YES Txt ECORESCUE & Quit? Reply STOP. give up to 5 times. Help?Text HELP. Quit?Reply STOP. Ecorescue StdMsgChgsApply. Help?Text HELP. 800-777-7777. StdMsgChgsApply. TC:tc.mtiny.mobi 800-777-7777. Message is sent to TC:tc.mtiny.mobi confirm the donation and price, and give a 4 description of the service and how to opt-out. Customer replies YES YES to confirm their $5 donation. Customer receives donation confirmation. Consumer can re-text the keyword up to 5Consumer sees call to action in traditional media to times to give $5.00 in a serialgive and opts in by texting the keyword to the short fashion code (text ECORESCUE to 72727)
Web Site Opt-in to SMS Mobile Giving CampaignsThe Cause Marketing Packageincludes a web page allowing the http://ecorescue.com/mobile_donatecustomer to opt-in to the SMSmobile giving subscription fromyour web site.You can purchase a completepage built from an HipChimeHTML template, or you canpurchase the simple raw code forthe mobile components that youcan insert into your own Web sitewith your custom page designand navigation.Header image or textBackgrounds (choose color)Company logo or graphicCopy describing campaignMobile opt-in and send buttonCampaign graphic
1,000 3% Redemption Average Clients in of Offer sent TransactionDatabase a Industry averages between 3-12% redemptions on Mobile offers! Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on 30+ Customers walking in, buying online, or scheduling appointment? $1170
Don’t Take My Word for it… 100 of Your Clients Ask them to Follow you on FB? 33% Ask them to fill out some paper To get their email? 37% Ask them to Text? 72% Where do you want to be to provide the best Results for your customers?
Contact HipChime www.HipChime.com Gary Mc ClureEVP of Business Development Phone 503-489-9090 Text GARY to 28748 firstname.lastname@example.org