Slides from the Twitterversity session in the Social Media Hub from CIPD Annual Conference 2012

1. CIPD Annual Conference
2012
Twitterversity – the ‘why’ of social
engagement for HR professionals

3. What?

4. Why?

5. “Human social networks and
communities are both well established,
robust social structures that pre date
their online counterparts by a a
millennia. Humans naturally
gravitate to and desire the
interactions that these structures allow.
We want to belong”.
Dr Michael Wu

6. Been there done that…

10. Technology moves on…

11. Social is a culture, a movement.
The technology is largely
irrelevant and will change. The
imperative is to understand the
bigger picture, what is happening
- the movement. This will allow you
to understand how to make the best
of it, regardless of platform.

15. Peer to Peer

17. 100% of support calls through the community
No agents or call centres
Fastest growing telco in the UK
Net Promoter score of 73

19. 100% support calls through community
No agents or call centres
Angry Birds promotional campaign designed
by the superfans

21. One Superfan has posted over 45,000 times. His
answers to technical questions have been viewed
millions of times giving him a greater reach than the
companies own advertising campaigns.

23. “The 300% increase in search
engine placement for top keywords
– a natural product of their
community’s open, dynamic
conversation – is itself worth
millions”.
Hewlett Packard Community

24. If it’s good enough for
customers…

25. ..it’s good enough for employees
too.

26. Conversation
..is the
new
currency

31. “Social media, which consists of
social networking sites, content sharing
sites, blogs, and micro blogging sites,
saw the biggest percentage increase
(75 percent) in trust among media
sources.”
Edelman Trust Barometer 2012

32. “Smart businesses will take
advantage of this dispersion of
authority. They will talk to their
employees first, and empower
them to drive the conversation
among their peers about the company
and its role in society.”
Edelman Trust Barometer 2012

33. If customers can solve their
own support issues….
……then surely employees can
too?

34. “We
are
in
the
Compuserve-­‐
Prodigy-­‐AOL
stage
of
social
media
evolu<on.
It’s
a@er
Netscape
and
before
Google
in
equivalent
internet
<me.”
John Sumser

35. Back to twitter…
……it is your entry point into
the social, real time world.

36. Have a go…
• Log on to www.twitter.com
• Search these terms in twitter search bar:
– #HR
– #ConnectingHR
– #traincrimes
– #commutinghell
– #leadership

37. Further reading…
The Science of Social: Beyond Hype, Likes and
Followers
Dr Michael Wu
The Starfish and The Spider
Ori Brafman and Rod A Beckstrom

38. Thanks!
Gareth Jones
www.slideshare.net/garelaos
Connect:
07880 742 581
@garelaos
www.garethjones.me
www.linkedin.com/in/garethmjones
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garethj@thechemistrygroup.com