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Karma Points 
Harnessing Karma for good deeds, knowledge sharing and gamification 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 1
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 2
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 4
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 5
Nirvana is NOT guaranteed 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
altruism 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 7
We all want to be part of a better society 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 8
We’d like people to do good deeds regardless 
of whether they will be reciprocated 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 9
Pay it forward 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
Creating a pay it forward economy 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
The Karma App is a way of institutionalizing 
advice, making it simpler to access and having 
the results shared with everyone. The app’s 
stated goal is to serve “Aleph’s 
entrepreneurial community, focused on 
helping the members of this community help 
each other.” 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 12
“Pay-It-Forward Economy –We help each other out of 
the goodness of our hearts, but sometimes incentives 
can be useful to get the ball rolling. That’s why we’ve 
added a pinch of gamification to Karma. Helping others 
and referring them to others will award you with Karma 
points. Karma has a leaderboard, where we celebrate 
the most helpful members of the community…” 
From the Aleph blog 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
Karma Gamification 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 14
Giving yourself karma points 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
Gamifiying “karma” – just like using 
gamification for enterprise knowledge 
collaboration – can drive more adoption and 
result in more knowledge sharing. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 16
Think about Karma when people don’t know 
each other – drive behavior by providing 
recognition and other forms of gamification 
satisfaction 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 17
7 Rules for gamifying karma 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 18
(1) explain karma – what it is and how to get it 
- in the on boarding process. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 19
(2) Encourage users to both give and receive 
– not just ask questions but also answer, not 
just help but also be helped 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 20
(3) Encourage referrals and introductions – 
spread karma around 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 21
(4) Provide immediate karma rewards 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 22
(5) It’s ok to use a leaderboard with 
karma points 
leaderboards are counter productive sometimes, especially in competitive 
environments, but not here…. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 23
(6) Make karma points redeembale 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 24
(7) But don’t necessarily say how they are 
redeemable and for what 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 25
GamEffective: games affect behavior 
• Gamification: achieve better performance through game mechanics 
• Gamification 1.0: leaderboards, badges, points 
• Modern gamification: narrative based & rich graphics, no-code 
integration
Games are about engaging narratives 
we’re the 1st to do this 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 27
Cloud Based Enterprise Gamification Platform 
- 
Improve business outcomes 
Using game dynamics to drive mass engagement 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 28 
Performance 
improved 
by 10-15% 
Employee 
engagement 
improved 
by x3
The evolution of Gamification 
2012 
Enterprise 
Gamification 
2006 
Gamification 
Apps 
2014 
Gamification 
2.0 
2008 
Community 
Gamification 
2002 
“Gamification” 
coined 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 29
Working across apps | clear calls to action 
No Code Integration 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 30
Subscribe to our blog 
www.gameffective.com/blog 
info@gameffective.com 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 31

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Karma Points: Harnessing Karma for Good Deeds and Sharing

  • 1. Karma Points Harnessing Karma for good deeds, knowledge sharing and gamification © 2014 GamEffective. all rights reserved to BizEffective. Confidential 1
  • 2. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 2
  • 3. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
  • 4. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 4
  • 5. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 5
  • 6. Nirvana is NOT guaranteed © 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
  • 7. altruism © 2014 GamEffective. all rights reserved to BizEffective. Confidential 7
  • 8. We all want to be part of a better society © 2014 GamEffective. all rights reserved to BizEffective. Confidential 8
  • 9. We’d like people to do good deeds regardless of whether they will be reciprocated © 2014 GamEffective. all rights reserved to BizEffective. Confidential 9
  • 10. Pay it forward © 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
  • 11. Creating a pay it forward economy © 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
  • 12. The Karma App is a way of institutionalizing advice, making it simpler to access and having the results shared with everyone. The app’s stated goal is to serve “Aleph’s entrepreneurial community, focused on helping the members of this community help each other.” © 2014 GamEffective. all rights reserved to BizEffective. Confidential 12
  • 13. “Pay-It-Forward Economy –We help each other out of the goodness of our hearts, but sometimes incentives can be useful to get the ball rolling. That’s why we’ve added a pinch of gamification to Karma. Helping others and referring them to others will award you with Karma points. Karma has a leaderboard, where we celebrate the most helpful members of the community…” From the Aleph blog © 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
  • 14. Karma Gamification © 2014 GamEffective. all rights reserved to BizEffective. Confidential 14
  • 15. Giving yourself karma points © 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
  • 16. Gamifiying “karma” – just like using gamification for enterprise knowledge collaboration – can drive more adoption and result in more knowledge sharing. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 16
  • 17. Think about Karma when people don’t know each other – drive behavior by providing recognition and other forms of gamification satisfaction © 2014 GamEffective. all rights reserved to BizEffective. Confidential 17
  • 18. 7 Rules for gamifying karma © 2014 GamEffective. all rights reserved to BizEffective. Confidential 18
  • 19. (1) explain karma – what it is and how to get it - in the on boarding process. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 19
  • 20. (2) Encourage users to both give and receive – not just ask questions but also answer, not just help but also be helped © 2014 GamEffective. all rights reserved to BizEffective. Confidential 20
  • 21. (3) Encourage referrals and introductions – spread karma around © 2014 GamEffective. all rights reserved to BizEffective. Confidential 21
  • 22. (4) Provide immediate karma rewards © 2014 GamEffective. all rights reserved to BizEffective. Confidential 22
  • 23. (5) It’s ok to use a leaderboard with karma points leaderboards are counter productive sometimes, especially in competitive environments, but not here…. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 23
  • 24. (6) Make karma points redeembale © 2014 GamEffective. all rights reserved to BizEffective. Confidential 24
  • 25. (7) But don’t necessarily say how they are redeemable and for what © 2014 GamEffective. all rights reserved to BizEffective. Confidential 25
  • 26. GamEffective: games affect behavior • Gamification: achieve better performance through game mechanics • Gamification 1.0: leaderboards, badges, points • Modern gamification: narrative based & rich graphics, no-code integration
  • 27. Games are about engaging narratives we’re the 1st to do this © 2014 GamEffective. all rights reserved to BizEffective. Confidential 27
  • 28. Cloud Based Enterprise Gamification Platform - Improve business outcomes Using game dynamics to drive mass engagement © 2014 GamEffective. all rights reserved to BizEffective. Confidential 28 Performance improved by 10-15% Employee engagement improved by x3
  • 29. The evolution of Gamification 2012 Enterprise Gamification 2006 Gamification Apps 2014 Gamification 2.0 2008 Community Gamification 2002 “Gamification” coined © 2014 GamEffective. all rights reserved to BizEffective. Confidential 29
  • 30. Working across apps | clear calls to action No Code Integration © 2014 GamEffective. all rights reserved to BizEffective. Confidential 30
  • 31. Subscribe to our blog www.gameffective.com/blog info@gameffective.com © 2014 GamEffective. all rights reserved to BizEffective. Confidential 31