Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gamification, Microlearning and Influencing Performance:Lessons Learned from the Real World

GamEffective's session from ATD 2017

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Gamification, Microlearning and Influencing Performance:Lessons Learned from the Real World

  1. 1. Gamification, Microlearning and Influencing Performance: Lessons Learned from the Real World Roni Floman, VP Marketing
  2. 2. LEARNING IS BEING TRANSFORMED BY THE DIGITAL REVOLUTION Yet, engagement with LMS systems is at 2-20%
  3. 3. A GLOBAL PHENOMENON 70% of employees look for job answers on search engines 5-10 seconds – time to grab people’s attention People won’t watch more than 4 minutes of video 1%: time employees have available for learning Source: Bersin by Deloitte
  4. 4. • ENGAGING Short attention spans • ON DEMAND Expect immediate answers (google) • ADAPTIVE & PERSONALIZED At the employee’s level • INVISIBLE Prompt learning, no course catalog • PERFORMANCE BASED Tied to actual results THE WAY PEOPLE LEARN HAS CHANGED THERE IS NO TURNING BACK
  5. 5. TIME FOR DEFINTIONS: A GAME AT WORK? “Using game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning, and solve problems” Karl Kapp
  6. 6. GAMIFICATION: A FITNESS TRACKER @ WORK
  7. 7. FOCUS ON MIDDLE PERFORMERS
  8. 8. INTRINSIC DRIVE: COMPETE AGAINST YOURSELF
  9. 9. DAILY DOSE OF LEARNING • Digital motivation for learning works • Feed daily • Strong communications potential
  10. 10. MICROLEARNING IS KING Goldfish attention span • Short • To the point
  11. 11. MICROLEARNING IN PRACTICE • Re-use existing content • Radically cut time-to-launch • Shorten and simplify • A quiz • A simulation • Blended sessions with links
  12. 12. SUBSCRIPTION LEARNING • Research: learning repetition is invaluable • Spaced repetitions • Retrieval practice • Quizzes and “question banks” – easy and effective authoring, great for discovery of problem areas
  13. 13. THREADED LEARNING • Continuous messaging and activities keep an open line of communication • Content formats support diverse learning types • This “green” thread will be interleaved with similar threads…
  14. 14. A DIFFERENT THREAD EVERY DAY • Effective daily learning that is offered each and every day • Platform supports notifications, mails, campaigns, gamification narratives for consistent positive feedback
  15. 15. THREADS IN ACTION
  16. 16. PERFORMANCE IS A CONTENT DRIVER • Tie KPIs to learning: just in- time and contextual learning • Boosters • Next Best Action • Self-evaluation, supervisor and performance tracking for reflection – guided adaptation • Adapt learning push based on actual performance, behaviors, user feedback & more
  17. 17. EXAMPLE: NEW PRODUCT SALES New product awareness New product knowledge New product sales attempts New product sales • Prompt learning • Prompt repetitions • Measure behavior • Tie to results
  18. 18. Old world: TRADITIONAL RECORD • Name • Role • Course completion/ assessments • Competencies New world: LEARNING TIED TO PERFORMANCEA NEW TAKE ON LEARNING DATA BEHAVIORAL & ON-THE-JOB PERFORMANCE • Performance • Error rates • Software adoption • Confidence • Repetition algorithm • Knowledge gaps • Feedback • System interactions
  19. 19. MIND THE GAPS – KNOWLEDGE GAPS Change performance by changing behaviors • Think about the most significant behavior change needed (e.g. safety) • Avoid meaningless or trivial content
  20. 20. PERSONALIZE AND ADAPT • Align with player goals and expected knowledge • Personal learning paths • Based on role • Actual performance • Profile and needs • Time • Adapt where possible
  21. 21. FROM SELF-STUDY COURSES TO CONSUMER- LIKE ENGAGEMENT Online self- study (system of delivery) 1998 LMS for talent management (system of record) 2005 Embedded eLearning (LMS-driven experience) 2010 Automated learning, consumer experience (invisible, anytime and anywhere) 2015
  22. 22. THE NEW WORLD OF LEARNING CONTENT Courses, in-class Micro-based TIMING One-off Continuous, daily ENGAGEMENT 2-20% 90% PERFORMANCE IMPACT Measured post-facto Always measured ADMINISTRATION Laborious, system of record Automated CULTURE L&D unimportance Learning everywhere
  23. 23. • Tying learning outcomes to business results Outcome • Tracking of performance metrics Behavior • Continuous assessment in system Learning • SurveysSatisfaction RE-IMAGINING THE KIRKPATRICK MODEL Using built-in analytics
  24. 24. Case Study: MICROSOFT CONSUMER SUPPORT SERVICES • Non-Microsoft employees • 12 BPO Vendors • 45 global locations • 7 languages No dialogue about performance, no learning consumption, communicate using messaging that doesn’t get opened
  25. 25. PERFORMANCE RESULTS & DAILY LEARNING • Reflect real time performance data, creating a new dialogue • Daily learning with 90% engagement • Become primary communications channel • Employees report high degrees of satisfaction
  26. 26. THE EMPLOYEE LEARNING & PERFORMANCE LIFECYCLE Newbie • Onboarding • Learning Narrative Novice • Weighted performance • Race • Repetition Master • Full Performance • Reinforce learning • Race
  27. 27. LARGEST CREDIT UNION IN US CHALLENGE & SOLUTION: • Employees unhappy with LMS, engagement in low teens • Use gamification to drive onboarding and on-going learning for employees in financial services ROI • 85% learning completion rates compared to miniscule completion of learning beforehand NARRATIVE • City Building INTEGRATION • SumTotal
  28. 28. • Did learning result in the expected ROI Outcome • Did learning cause a behavior change? Behavior • Did learners do well on assessments? Learning • Did learners enjoy the training? Satisfaction THE KIRKPATRICK MODEL
  29. 29. ANALYTICS • Measure, analyze and optimize • Proficiency, productivity and competence
  30. 30. GAMEFFECTIVE AT-A-GLANCE • SaaS based platform • Supercharge learning and performance • Top-tier customers • Collection centers • BPOs • Telecoms • Financial
  31. 31. Don’t forget the human touch! Kudos, recognitions, celebrations, karma roni.floman@gameffective.com

    Be the first to comment

    Login to see the comments

  • georgecohta

    May. 30, 2017
  • NeeravShah4

    May. 31, 2017
  • vpokaluk

    Jun. 12, 2017
  • IanGardner

    Jul. 11, 2017
  • ErinWatters

    Feb. 15, 2018

GamEffective's session from ATD 2017

Views

Total views

1,257

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

41

Shares

0

Comments

0

Likes

5

×