1. One Servant, Many Masters
Gordon Grace (Funnelback)

3. Many Masters

4. Master #1
ENABLING SHARING VIA SOCIAL
MEDIA

5. Master #1

6. JeepersMedia@flickr (CC-BY)

7. Source: xkcd.com/1034 (CC-BY)
But Isn’t That Just…

8. Sharing Media Optimisation (SMO)
1.
2.
3.
4.
(Semi-)Permanent URLs
Discoverable URLs
Share/Add Buttons
More Metadata(!?)

10. Metadata is ‘Cool’ Again?
• Facebook OpenGraph (Namespace: og)
–
–
–
–
–
–
og:title
og:description
og:image / audio / video
og:type
og:updated_time
place:location:latitude / longitude
• Twitter (Namespace: twitter)
– twitter:title
– twitter:image
– twitter:description

11. Cheers, Facebook
Source: https://developers.facebook.com/docs/opengraph/howtos/maximizing-distribution-media-content/

12. Thanks, Twitter
Source: https://dev.twitter.com/docs/cards/types/summary-card

13. But…But…But…
•
•
•
•
•
That’s way too much effort!
I can’t do it all at once!
It’s been kinda, sorta done...
I’m not ABC/CNN/YouTube/Forbes…
How do I focus my time?

14. Metadata Auditing
metamap.cfg:
e,1,og:type
e,1,twitter:type
t,1,og:title
t,1,twitter:title
I,0,og:image
I,0,twitter:image
etc…
collection.cfg
query_processor_op
tions=
-SM=both
–SF=eatI
–fmo=on
-daat=0
-num_ranks=10000

15. Browse By [Query] Facets

16. Custom UI (Facets First)

17. Custom UI (Results Second)

18. cagemama@flickr (CC-BY)

19. Master #2
EMPOWERING MOBILE USERS

20. Master #2: Mobile Users

21. Mobile…not first
• Responsive is the answer! What was the
question?
• Alternatively, open up legacy systems to
mobile users, bypassing legacy UI
• Expensive, but valuable siloes outside your
WCMS
• Maximise consumption opportunities

22. Connect, Cache, Convert

23. Simple Example

24. Source: khiltscher@flickr (CC-BY-NC-SA)

25. Master #3
SEARCH USERS (INTERNAL AND
EXTERNAL)

26. Master #3: Internal AND External
Search

27. Add ‘Daleks’ to Every Persona List
•
•
•
•
•
•
Future Students
Current Students
Past Students
Staff
International Students
Daleks

28. Source: Johnson Cameraface@flickr (CC-BY-NC-SA)

29. Findability

30. Collection Tools

31. Where’s My Document?

32. But my website is perfect!

33. More than broken links…

35. Vendor-agnostic search advice

36. Link Anchor Juice

38. One Servant, Many Masters

39. What does Funnelback know about
this URL?
• Index
– Is this URL indexed?
– When was this last
indexed?
– How is this page indexed?
• Anchors
– What links here?
– What link text comes here?
• Analytics
– What terms did users
search for to get here?
– What’s related?
• Shareability
– Social Media metadata
present?
– Rich snippet enabled?
• Mobile
– Separate URL for mobile
equivalent?
– What does the mobile
equivalent look like?

40. QUESTIONS?