New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012


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When it comes to marketing on the Internet, there is so much to choose from—Social Networking, Social Media, Video, SEM, SEO, Blogs, Pay-per-click, e-Zines, Webinars - what is really working?

There are so many free platforms and low cost marketing opportunities, but how do you pick the right one?

We take a look at what is working with our clients, our partners and the industry; to bring you our top predictions on what we see working best for 2012 and why. We will also discuss options for a variety of budgets and resources.

Attend this session if you want to leverage the Internet to:

- Get more eyes on your brand
- Generate more leads
- Increase Web Traffic
- Increase event attendees
- Build Community
- Convert online traffic to new sales
- Learn about new No Cost\Low Cost sites and tools

Then this webinar is for you!

ALL registrants and attendees will get access to the recording and materials.

This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.

“Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc.

We look forward to seeing you online in class!

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New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012

  1. 1. Online Marketing Review of Hottest Social Media Lead Generation Tools for 2012
  2. 2. <ul><li>Founder and CEO of Forward Progress, Inc. </li></ul><ul><li>Train and Coach over 2,000 people a month </li></ul><ul><li>Trained and Coached over 40,000 in Social Network Skills </li></ul><ul><li>Over 30 years in Business Coaching, Consulting and Training </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Lead Generation, Web Seminars, eLearning, eSelling </li></ul><ul><li>Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. </li></ul>Dean DeLisle Using LinkedIn for New Business Development
  3. 3. Components of Internet Marketing E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting VIDEO Social Media Marketing & Optimization
  4. 4. The New Marketing Tool Kit Traditional Marketing Tool Kit Internet Marketing Tool Kit <ul><li>Channels Tactics </li></ul><ul><li>- TV/Cable - Coupons </li></ul><ul><li>Radio - Customer Promos </li></ul><ul><li>Magazines - Tradeshow Promos </li></ul><ul><li>Newspapers - Sales Force </li></ul><ul><li>Outdoor Metrics </li></ul><ul><li>Direct Mail - Reach </li></ul><ul><li>Tradeshows - Frequency </li></ul><ul><li>Cold Calling - Business leads/ </li></ul><ul><li>Networking - Prospects </li></ul>Channels Technology/Tactics - Website - Personalization - Online Ads - Search - Email - Site Merchandising - Blogs - CRM System - Interactive TV - Web Analytics - Podcasting - Brand Reputation/ - RSS Feeds - Monitoring - Mobile Ads - Content Syndication - Social Media Metrics - Social Networks - Conversion Rates - Cost Per Acquisition
  5. 5. Think about the Destination! <ul><li>Landing Page </li></ul><ul><li>Website </li></ul><ul><li>Registration </li></ul><ul><li>Phone </li></ul><ul><li>WebinarEvent </li></ul><ul><li>What is yours? </li></ul>
  6. 6. Factors That Affect Web Site Conversion <ul><li>Message – Landing Page Compatibility </li></ul><ul><li>Unqualified Traffic – Keywords and Ad Text, Email Message </li></ul><ul><ul><li>Wrong Keywords – (e.g., keywords that attract bargain hunters while selling upscale merchandise) </li></ul></ul><ul><ul><li>Incompatible Ad Text – Copy that does not extend the message to the landing page </li></ul></ul><ul><ul><li>Out-of-Area visitors – Geographical area of local business not communicated in ad text/email message </li></ul></ul><ul><ul><li>Brand Confidence </li></ul></ul><ul><ul><li>Low level of customer confidence in a brand or manufacturer(s) name </li></ul></ul><ul><ul><li>Trust </li></ul></ul>
  7. 7. Web Site Conversion - Ineffective Landing Page Display Ads
  8. 8. Web Site Conversion - Ineffective Landing Page Display Ads
  9. 9. Web Site Conversion – Effective Landing Page Display Ads
  10. 10. Specialized Landing Page (PPC) Product Title Large “Add to Cart” Product name and major keyword in description
  11. 11. Web Site Conversions – Web Site Home PageLanding Combo
  12. 12. Web Site Conversions – Web Site Home PageLanding Combo
  13. 13. <ul><li>Promotion of Products and Services via Email </li></ul><ul><li>Variety of Formats: Text Messages, Graphics-based Ads and Newsletters, Rich Media (Multi-Media ads) </li></ul><ul><li>Self-Service or Full Service Email Programs Include: </li></ul><ul><ul><li>List building </li></ul></ul><ul><ul><li>Creative design </li></ul></ul><ul><ul><li>Message delivery </li></ul></ul><ul><ul><li>Campaign results tracking </li></ul></ul><ul><ul><li>List management </li></ul></ul>Permission-Based Email Marketing
  14. 14. Permission-Based Email Marketing <ul><li>Precision Targeting Through Email List Segmentation </li></ul><ul><li>Retargeting Through Analytics Integration </li></ul><ul><li>Builds, Retains and Strengthens Customer Relationships </li></ul><ul><li>Builds Brand-awareness </li></ul><ul><li>Campaign Results Tracking through Website Analytics </li></ul><ul><li>- Open Rate, Click-through Rate, New Subscribers, Subscribers Opt-out </li></ul><ul><li>Retargeting Visitors Who Did Not Buy With Targeted Offers </li></ul><ul><li>Lower Cost and More Flexible Than Direct Mail </li></ul>
  15. 15. What is Social Media? <ul><li>Online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other and can be used to build a community around </li></ul><ul><li>Social Media is built on generated content that can take many forms: text, images, audio and video </li></ul><ul><li>Popular social mediums include: blogs, message boards, podcasts, vlogs </li></ul><ul><li>Social network sites include: Youtube, Facebook, Friendster, Linked-In (Business) </li></ul><ul><li>Social media tools and platforms are websites where you can place and spread your marketing message </li></ul>
  16. 16. Video – Still Hot!
  17. 17. Social Networks – So What?
  18. 18. The Issue with Social Networks <ul><li>People add connections </li></ul><ul><li>They make postings </li></ul><ul><li>They link to content and articles </li></ul><ul><li>They make updates </li></ul><ul><li>They even link to their websites </li></ul>THEY DON’T CLOSE ANY BUSINESS!
  19. 19. <ul><li>Blogs </li></ul><ul><li>Articles </li></ul><ul><li>Postings </li></ul><ul><li>Emails </li></ul><ul><li>Direct Mail </li></ul><ul><li>Advertising </li></ul>Current Use of Marketing Communication?
  20. 20. <ul><li>Interactive </li></ul><ul><li>People Respond Better </li></ul><ul><li>Builds Trust </li></ul><ul><li>Builds Community </li></ul><ul><li>Viral Activity </li></ul><ul><li>Sharing </li></ul>Why Online Social Networks? Sales 2.0
  21. 21. <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>Social Networks We Already Know
  22. 22. <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done Business with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>Networking at One-to-One How Many Contacts Do You Have That You Cannot See? Dean Sue Pat Mark
  23. 24. Your Teams Profile = Your eReputation
  25. 26. Create Relevancy! Speak to Me! <ul><li>Create your personal tagline </li></ul><ul><li>Appear focused </li></ul><ul><li>Put your elevator pitch to work </li></ul><ul><li>Point out your “RELEVANT” skills </li></ul><ul><li>Explain your experience </li></ul><ul><li>Distinguish yourself from the crowd </li></ul><ul><li>How will you help them? </li></ul>
  26. 30. SEOSEM – Search Engine
  27. 31. Interaction is the Key for 2012
  28. 32. Like, Comment and Share
  29. 33. Like, Comment and Share
  30. 34. Effective Posting
  31. 35. Effective Posting
  32. 36. Blogging – still HOT! <ul><li>A blog can be an incredible tool for sharing information and expertise. </li></ul><ul><li>A blog can be used to directly promote products, services and events. </li></ul><ul><li>A blog can assist in promoting company vision and developments. </li></ul><ul><li>A blog can foster customer loyalty, build relationships with clients and customers. </li></ul>
  33. 37. Why blog? <ul><li>A blog can garner feedback and suggestions from clients </li></ul><ul><li>A blog can give customers information on how to use products, services and how to buy. </li></ul><ul><li>A blog can develop client community around a product. </li></ul>
  34. 38. Remember Variety is the Key!
  35. 39. Measure your response <ul><li>WordPress has some great statistical data. </li></ul><ul><li>Check it after each post. </li></ul><ul><li>Measure which posts receive the highest reader count. </li></ul><ul><li>Check which keywords where used to find you blog. </li></ul>
  36. 40. Facebook LinkedIn Twitter Go Direct – OR Ping.FM Hootsuite Let’s Get Social – Get Read
  37. 41. Let’s Get Social – Facebook
  38. 42. Let’s Get Social – LinkedIn
  39. 43. Let’s Get Social – LinkedIn
  40. 44. Let’s Get Social – Twitter
  41. 47. <ul><li>LinkedIn Has Over 130 Million Members </li></ul><ul><ul><li>Average user has 240 “Connections” </li></ul></ul><ul><ul><li>One degree from over 35,000 “Trusted Connections” </li></ul></ul><ul><ul><li>Two degrees from over 3,200,000 “Trusted Connections” </li></ul></ul><ul><ul><li>1 million new members a week </li></ul></ul><ul><ul><li>17.8 million members belong to groups </li></ul></ul><ul><ul><li>1.2 million comments and posts to groups weekly </li></ul></ul><ul><ul><li>2 billion people searches annually </li></ul></ul><ul><ul><li>1 million companies have a company page </li></ul></ul>OVER 1,000 to 1 Growing Numbers
  42. 48. Growing Numbers <ul><li>Interesting Facebook Stats </li></ul><ul><li>Over 900 million active users </li></ul><ul><li>50% of all active users log on to Facebook in any given day </li></ul><ul><li>More than 35 million users update their status each day </li></ul><ul><li>More than 60 million status updates posted each day </li></ul><ul><li>More than 3 billion photos uploaded to the site each month </li></ul><ul><li>More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week </li></ul><ul><li>More than 3.5 million events created each month </li></ul><ul><li>More than 3 million active Pages on Facebook </li></ul><ul><li>More than 1.5 million local businesses have active Pages on Facebook </li></ul><ul><li>More than 20 million people become fans of Pages each day </li></ul><ul><li>Pages have created more than 5.3 billion fans </li></ul>
  43. 49. Upcoming Class <ul><li>Facebook Business Page Setup and Promotion Techniques - 2 Class Series - ALL NEW! </li></ul><ul><li>Thursday, February 16, 2012 at 2:00 PM (CT) </li></ul><ul><li>20 Min a Day Plan!! </li></ul><ul><ul><li>$99 - 2 – Sessions - Review – Recorded & Live </li></ul></ul><ul><ul><li>All Videos and Materials Included </li></ul></ul><ul><ul><li> </li></ul></ul>
  44. 51. Questions? www.ForwardProgress.NET