How to build a Start Up (in ten easy steps)
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How to build a Start Up (in ten easy steps)

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Slides for a guest lecture given by flaregames' CEO Klaas Kersting at Karlsruhe University.

Slides for a guest lecture given by flaregames' CEO Klaas Kersting at Karlsruhe University.

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How to build a Start Up (in ten easy steps) Presentation Transcript

  • 1. All content in this presention © flaregames GmbH Building a Startup (in Ten Easy Steps)A lecture by Klaas Kersting, CEO flaregames
  • 2. Who the f*** is Klaas Kersting?Klaas Kersting, *1979Studied: Economics, History, Law, Communications, Information SystemsFounded Gameforge in 2003Left Gameforge in 2010 (company had grown to >100 M yearly revenue, 500employees)Angel Investor for DailyDeal, Supercell, Spacetime Studios, Laterpay etc.Founded flaregames in 2011
  • 3. But it all started with… …me skipping university courses in order to become a world class player at Alpha Centauri (a PC game).
  • 4. Which led to… …me developing Wogen des Schicksals in 2002, a browser-based strategy game.
  • 5. Which led to…
  • 6. Don‘t be an entrepreneurIt‘s more work, more risk (by far), less moneyYour parents will hate you (unless you‘re from an entrepreneur family)Nobody will understand what you do for a livingLeads to bipolar tendencies So why do it?
  • 7. Because… ...you have the freedom to… ...set your own priorities. …change everything. …learn so many things. …create and build. It‘s the best job in the world. Period.
  • 8. What don‘t you need? In short: all that business stuff people tell you about
  • 9. Okay, let‘s start Run away from all your boredom Run away from all your whoredom And your worries and cares goodbye All it takes is one decision A lot of guts, a little vision To wave your worries and cares goodbye (Placebo: Slave To The Wage)The base of it all: the mindset. You need common sense,self-reflection and the ability to bounce back.
  • 10. Let me repeat thatThe base of it all: the mindset. You need common sense,self-reflection and the ability to bounce back. Startup n [stahrt-uhp]: An organization dedicated to creating something new under conditions of extreme uncertainty (from Eric Ries, The Lean Startup) The old adage „Fail early, fail often“ still stands
  • 11. Step 1 Find a partner. (Hint: complementary but similar works.)
  • 12. Step 2 Find some money. (Hint: friends, family and fools are a good starting point.)
  • 13. Step 3 Focus and prioritize (Hint: Just do the important things.)
  • 14. Step 4 Get to market fast.(Hint: you don‘t know the market until the market knows you.)
  • 15. Step 5 Know your numbers. (Hint: you cannot know too much.)
  • 16. Step 6 Communicate! (Hint: your employees need to know the strategy, too)
  • 17. Step 7 Avoid overhead. (Hint: you might not need to hire your cousin as a consultant just yet.)
  • 18. Step 8 Hire carefully. (Hint: it should be possible to keep a company asshole-free.)
  • 19. Step 9 Cashflow is everything. (Hint: buy low, sell high, collect early and pay late.)
  • 20. Step 10 Don‘t be satisfied too early. (Hint: if you made it this far, you might go still farther.)
  • 21. Feel free to…
  • 22. Contact us! Klaas Kersting Founder & CEOflaregames GmbH, Waldstr. 24, 76133 Karlsruhe, Germanyflaregames.com | twitter.com/flaregames | facebook.com/flaregamesPhone: +49-721-57044889 | Fax: +49-721-57044882